Free brand tool

Partner Bio Grader

Paste a partner or team biography and score it out of 100: does it say who they help, with what, and why a buyer should believe it?

The Partner Bio Grader is a free tool from Inkbot Design for law, accountancy, financial advice and consulting firms. Paste a partner or team biography and it scores it out of 100 across five checks: the opening sentence, specifics, client work, stock phrases and readability. It marks the clichés and shows the fixes that would help most. It runs in your browser, so nothing you paste is sent or stored.

Nothing you paste leaves your browser.

Partner Bio Grader Free Brand Tools

Partner Bio Grader

Does your bio sell the partner, or list a CV?

Paste one biography as it appears on your website or in a proposal. For a fair picture of your team page, grade three or four.

  • Five checks, 20 points each
  • Checks against 326 stock phrases and clichés
  • Runs in your browser: nothing is sent or stored

How it works

From pasted bio to the fixes that matter

  • Paste a biography

    Any partner or team bio of 40 words or more: from your website, a proposal or LinkedIn.

  • Get a score out of 100

    Five checks, 20 points each, with what the grader found for each one: the sectors named, the client work described, the stock phrases used.

  • Fix the weakest check first

    Each check comes with a specific fix. The clichés are marked in the text, so you can see exactly what to replace.

Method

How the score works

Opening (20 points): does the first sentence name the clients or sectors the person works for (10), and the work they do for them (5)? Five more points if it doesn’t open with the CV, such as a job title, years of experience or qualifications.

Specifics (20): sectors named (one scores 6, two or more 10) and numbers a reader could check, such as deal sizes, numbers of matters or years in a sector, but not bare dates like “qualified in 2003” (one scores 5, two or more 10).

Client work (20): verbs that describe work done for clients, such as acted for, advised, led, negotiated or recovered. One scores 8, two 14, three or more 20.

Stock phrases (20): phrases from the Sameness Checker’s published list, plus common biography clichés such as “wealth of experience” and “passionate about”. The score falls as they become denser: none scores 20, one per 100 words about 13, two about 9.

Readability (20): length (100 to 300 words scores 8; 60 to 99 or 301 to 450 scores 4), average sentence length (24 words or fewer scores 6; up to 30 scores 3), and one consistent person, not a mix of “I” and “he” or “she” (6).

Scores fall into four bands: 80 or more is Sells the person, 60 to 79 Solid, could be sharper, 40 to 59 Reads like a CV, and under 40 Interchangeable. The grader reads patterns, not meaning: a high score is a good sign, not a guarantee, and a sentence it doesn’t recognise may still be excellent.

Questions about the Partner Bio Grader

Is the Partner Bio Grader free?

Yes. It’s free, with no sign-up, and it runs in your browser: nothing you paste is sent to Inkbot Design or stored.

Should a partner bio be in the first or third person?

Either works if it’s used consistently. Most firm websites use the third person (“Jane advises…”), which reads well alongside the rest of the site; LinkedIn profiles usually suit the first person. The grader only marks a bio down for switching between them.

How long should a partner bio be?

For a website profile, 100 to 300 words is usually enough to say who the person helps, with what, and why to trust them. Keep longer versions, with full matter lists and credentials, for proposals and directory submissions.

What should the first sentence of a bio say?

Who the person helps and what with: the clients or sectors, and the type of work. Buyers and search engines read the first sentence most closely, so years of experience and qualifications work better later in the bio.

Can I use it for LinkedIn or directory profiles?

Yes. The checks apply to any professional biography. Directory submissions usually need more detail on specific matters, which will also help the specifics and client work scores.

Further reading

Insights on brand strategy

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An endorsed brand keeps its own identity while a parent brand provides visible backing. For professional services firms, the decision should turn on a specific promise clients can recognise and the parent can deliver. This guide explains when endorsement helps, what to retain, and how to govern the relationship responsibly.

7 min read

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