The Art and Soul of the Creative Brand Designer
What does it take to succeed in this high-stakes role? Let’s peel back the layers of the creative brand designer. Follow Inkbot Design for more!
Brand Strategy & Positioning
Welcome to the strategic core of building a market-leading business. Brand Strategy is not just about visuals; it is the blueprint that defines your Mission, Vision, and Purpose. In this section, we break down the fundamental frameworks required to build a resilient brand from the ground up.
Explore our guides on defining your Core Values, establishing a unique Brand Positioning in the market, and navigating complex Brand Architecture. Whether you are conducting a Brand Audit, defining your Target Audience Personas, or identifying your Brand Archetype, these resources will help you move from abstract ideas to a concrete roadmap.
Factors Affecting Brand Equity: Why Your Brand Matters
Guide to Factors Affecting Brand Equity: Why Your Brand Matters. It comes down to 3 key factors: trust, relevance, and differentiation.
The Top 10 SEO Project Management Tools
Today, I’m sharing my ten favourite SEO project management tools to help you work smarter, not harder. Learn more on the Inkbot Design blog!
Logo Design Basics: The Fundamentals for Designers
Check out this Ultimate Guide to the Logo Design Basics: Fundamentals for Designers. Follow the logo design process to create winning brands!
First Impressions: Creating Positive Branding from the Start
First impressions stick, so what consumers perceive in those initial brand interactions can shape opinions. A misunderstanding is difficult to undo.
Guide to Keyword Grouping for Content Topic Clusters
At its core, keyword grouping categorises related keywords, forming a cohesive group that revolves around a central theme or topic. Learn more!
Using AI Tools for Writing Email Copy – A Deep Dive
Before we start utilising AI tools for email copy, it is vital that we first understand what the ingredients comprising winning copywriting are.
Brand Launch Strategy: Building Success from the Ground Up
A brand launch strategy is crucial for establishing a solid brand presence, connecting with the target audience, and creating a lasting impression.
Top 9 Branding Trends to Watch Out for
Staying updated with the latest branding trends is not just important; businesses must remain competitive and relevant. Follow us to learn more!
How to Set Branding Objectives for Business Success
Setting the right branding objectives is crucial for any business. But what exactly are branding objectives, and why do they matter?
