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One-Page Websites: The Simplicity Modern Businesses Crave

One-Page Websites: The Simplicity Modern Businesses Crave

The digital world is moving so fast that people have shorter attention spans than before. 

We are under a constant deluge of information from all corners, which makes it difficult for enterprises to attract and retain interest. That’s where single-page websites come in – these stripped-down, laser-focused web presences are just what the doctor ordered in response to the cluttered and complicated online experiences.

Let us unpack what one-page websites are, why they are becoming popular and how you can design one that will keep your target audience glued to their screens until the end.

What Is a One-Page Website?

Best One-Page Website Templates

A one-page website is precisely what it sounds like – all the essential information about a business or product on a single, seamless scrolling page—no endless clicking through multiple menus and subpages required.

Rather than separating things like the About section, services overview, contact info, etc., across different URLs, a one-pager combines it into one continuous layout. This allows visitors to scroll up and down to consume every relevant detail they need.

The one-page concept is about streamlining the online experience to only the most vital, high-impact elements. It eliminates potential distractions or opportunities for users to get lost down random rabbit holes.

Think of it like a digital elevator pitch – you have one concise chance to quickly convey your unique value proposition and convert casual browsers into genuine prospective leads.

Why One-Page Websites Are So Hot Right Now

We have seen single-page sites for a while now (we will cover their history shortly), but the popularity of these one-page websites has remarkably increased over the past few years. What is responsible for this trend? Here are some key factors:

1) Emphasis on Mobile Experience

We are all mobile addicts; let us admit it. Study after study shows we spend more and more digital time on tablets and smartphones. The web has increasingly become many people’s primary or even only way of access.

One-pagers’ simple, scrolling-based design makes them ideal for smaller mobile screens. Visitors do not have to navigate through different pages and menus built for desktops by pinching, zooming or squinting – it all works immediately.

2) Short Attention Spans

Our collective ability to concentrate has dwindled as social media rises, streaming video develops and information overload increases. According to Microsoft, the human attention span dropped from 12 seconds in 2000 to only 8 seconds by 2015 (less than that of a fish). Although scientists have disputed this, there is an argument for it.

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These pages work very well with people whose concentration spans are short. You can get the overview quickly in one glance without being digressively entangled in complex navigation or filler content.

3) Beauty

Minimalism is fashionable: flat designs featuring a lot of white space, straightforward typography and stripped-down elements have reached the highest level of contemporary aesthetic beauty thanks to Apple pioneers.

One-pagers designed well and flawlessly capture the neatness associated with simplicity. Start-ups that would like to maintain an elegant image to big companies undergoing rebranding processes use a page format since it gives them the opportunity for high-impact designs.

4) Project-Based Businesses

While there are many types of companies where single-page websites may be suitable, they do exceptionally well for businesses based on projects, such as creative agencies, software developers or freelancers.

Instead of having sprawling websites cataloguing every service they offer, one-page sites can serve as self-contained digital pitches or portfolio pieces for a particular project. Potential customers will then have all the relevant information at their fingertips within a streamlined format and can decide whether to proceed.

5) Startup Simplicity

Creating and maintaining large multi-page websites with lots of content may be burdensome for small start-up businesses that lack sufficient resources. This allows start-ups with limited cash flow to quickly develop an online presence which looks great on a shoestring budget.

The move to a more comprehensive site is easy as the company grows and expands. However, these briefs provide everything needed without any extra frills when launching.

A Brief History of the One-Page Website

Old Microsoft Homepage Design

While one-page websites seem like a response to the fast-paced realities of modern web usage, their origins stretch back further than you might think.

The first widely-recognised example is Microsoft's legendary homepage for Internet Explorer 3, created by the design firm Plum Pruned in 1994. This single-page splash site helped introduce millions to the wild new world of the internet with its bold colours, scrolling animations, and compact layout.

In the late 90s and early 2000s, personal homepages and single-page sites hosted by places like GeoCities were all the rage during the web's formative years. These lightweight, straightforward presences made it easy for regular people to establish a web-based identity and share basic info with friends and family.

Flash-forward to 2008, and the rise of jQuery and smoother scrolling capabilities led to a renaissance in one-page website design among creatives and trendsetters. This new wave capitalised on scroll-based navigation to craft visually compelling, storytelling-like user experiences.

Then, in the 2010s, the explosion of mobile phones combined with performance and UX prioritisation caused one-pagers to move much more into the mainstream. Significant brands like BMW and Reebok adopted scrolling-based one-page designs to create slick, high-impact product showcases optimised for the mobile experience.

Today, one-page sites have firmly cemented themselves as a core approach for companies looking to make quick, engaging first impressions in our fast-paced digital reality. The internet novelty has become an increasingly prevalent and legitimate web design principle.

Should You Go With a One-Page Website?

Is a one-page site suitable for your business? Like any significant design decision, there are some key pros and cons to weigh:

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Simplicity – With all the essentials condensed onto a single page, one-pagers epitomise minimalism and straightforward user experiences. They strip away any potential distractions or complications.

Focus – Prioritising and crafting that perfect concise elevator pitch forces you to focus on your core value proposition and offerings. This level of focus and clarity is refreshing in today's noisy digital landscape.

Fast – For end-users and developers, one-page sites are swift and performant out of the box. With minimal assets to load and simple navigation, they naturally deliver zippy experiences.

Mobile-Optimised – The scroll-based design translates beautifully to modern mobile browsing habits without any pesky pinching or resizing required. Built-in responsiveness is baked in from the start.

Engagement – By combining storytelling techniques with a visual wow factor, well-executed one-pagers capture attention and keep users engrossed and delighted from start to finish.


Limited Content – With only a single-page canvas, there's a hard cap on how much content and detail you can pack before overwhelming users. In-depth topics may not be the best fit.

Not Ideal for E-Commerce – A one-page approach probably isn't sufficient for web presences requiring a lot of product browsing, category navigation, shopping carts, etc. You may need a dedicated e-commerce site or more comprehensive pages for those core functions.

SEO Challenges – With all your content centralised on a single URL, getting robust SEO traction can be tricky compared to a complete website with individual pages to target different keywords.

Site Growth – While you can start simple with a lean one-pager, finding ways to elegantly expand and scale that format as your business needs grow over time can become problematic.

A one-page site could be perfect if your primary goals are making an immediate, high-impact brand introduction while highlighting a streamlined product or service offering. But for more expansive businesses with lots of content needs or complex requirements, you may eventually outgrow the format.

One-Page Website Design Best Practices

Best One Page Website Example

Are you Ready to design your one-page site but need help figuring out where to start? Here are some proven tips and best practices from the pros:

Planning & Structure

Any great website begins with a solid plan and hierarchical structure. Since a one-pager presents all your information visually linearly, getting the flow and logical progression right is even more crucial. Some key steps:

  • User Journeys – Map out the typical paths and actions you want users to take when landing on your site. Use this to guide the layout and narrative flow of your one-pager.
  • Sections & Content – Determine the core sections you need (e.g. hero area, about, features, testimonials, CTA, etc.) and put thought into the order in which they should appear for maximum impact and intuitive progression.
  • Calls-to-Action – Decide on your primary conversion goals, then strategically place compelling CTAs throughout the page to guide visitors towards taking action.
  • Visual Hierarchy – With limited real estate, prioritise your most vital content prominently through intelligent use of spacing, colours, typography, etc.
  • Mockups – Sketch rough mockups or wireframes for your core sections to start visualising and iterating on layout concepts early.
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With no classic menu system on single-page sites, you'll need to get creative to help users easily traverse the different sections:

  • Anchor Links – Link website sections via ID anchor tags so users can jump directly to different parts of the page from a persistent menu or internal page links.
  • Smooth Scrolling – Implement buttery-smooth browser scrolling animated effects so navigating vertically feels effortless and engaging.
  • Scroll Indicators – Visual affordances (like chevrons) subtly cue visitors to continue scrolling and reveal more content below.
  • Sticky Elements – Menus or CTAs can elegantly stick to headers/footers as users scroll, ensuring essential navigation is constantly accessible.
  • Pagination – Break into slide-style pagination for extremely long content sections to avoid overwhelming visitors.

Visual Design

One-page sites are the perfect canvas to go wild with modern visual design trends and delight visitors:

  • Video & Animation – Leverage tasteful background videos, cinemagraphs, parallax scrolling effects, and micro-interactions to add production value and keep things feeling dynamic.
  • Illustrated Elements – Using brand-consistent iconography, graphics, and illustrations is a great way to reinforce identity while explaining concepts visually.
  • Multimedia Content – Embed Instagram feeds, maps, live data visualisations, and other multimedia components to create immersive multimedia experiences suited to your business.
  • Accessible Design – Don't let visual dazzle override core accessibility considerations like sufficient contrast, logical heading structure, and keyboard navigability.

The overarching goal is to use visuals and animations to make the experience fun, memorable, and easy to follow – not just eye candy for its own sake.

Performance & Technology

While one-page websites are inherently lean in architecture, there are still some critical performance and technical factors to nail:

  • Efficient Assets – Optimise images, enable compression, leverage the latest media formats, and lazy load assets to maximise load times.
  • Third-Party Restraint – Too many heavyweight scripts, fonts, and plugins can bloat payload sizes. Be selective about what you integrate.
  • Graceful Fallbacks – Ensure core functionality works without cutting-edge browsing capabilities by layering in progressive enhancement.
  • Mobile-Specific Experiences – Use device detection and adaptation for mobile contexts. A desktop one-pager likely needs UX adjustments when ported to a smaller touchscreen.
  • SEO Fundamentals – While single pages pose SEO challenges, fundamentals like semantic markup, microdata, and indexable content are still critical.

By obsessing over performance from the ground up, you'll create lighting-fast one-pagers providing optimal user experiences on any device or browser.

Examples of Brilliant One-Page Websites

To give you some concrete inspiration, let's look at a few examples of highly effective, memorable one-page website designs:

1 – Refire

One-Page Websites Example

The website of Refire nicely combines its brand's narratives and its understanding of hydrogen energy technology. 

One exceptional attribute that makes this website outstanding is its ability to blend visually stunning, compelling statistics and engaging storytelling techniques, all working harmoniously to foster a strong brand identity for Refire. Key numbers and facts readily visible on the site are concrete evidence of the company’s achievements and how people have benefited from its products.

Through artful storytelling and strategic use of visuals, Refire’s website illustrates how companies can create an impressive presence on the internet, which says everything about what they do in very few words but with an impact that lasts longer on visitors.

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2 – Roma

Examples Of One-Page Websites

The Roma movie’s website intends to enlighten users about the plight experienced by domestic workers, depicted through the housemaid Cleo, who stands at the centre of it all. A single web page illustrates how arduous life can be for countless people working in service industries from their homes.

From a design perspective, black and white colours are very well used on this page, with big and bold fonts that create an impact. At the top right corner is a call to action button, a jump link that takes you down to another section dedicated to showing ways one can support or improve the lives of domestic workers in various ways.

3 – Ginventory

Ginventory One Page Website Example

Immediately, you see the title “Find your next favourite Gin”, which is relatively concise. In addition, there are calls to action for the Apple App Store and Google Play Store, making it clear that Ginventory is an app-only company whose gateway is here.

Right below this captivating hero section is a five-step process that uses visually highly engaging app screenshots that clarify how the app functions. By now, visitors have acquainted themselves with the application’s intentions and how it works.

Some impressive statistics enhance trustworthiness as they serve as social proof. Finally, these prompts to download the app again make perfect sense to maintain the user experience seamlessly.

This one-page design exemplifies a direct way to summarise what a product is about and guide users into engagement.

4 – And Apartments

And Apartments Website Design Example

And Apartments’ website exhibits the pinnacle of luxurious living in Australia’s coveted Braddon area, Canberra. The site’s sleek and modern design oozes sophistication, echoing its opulent apartments' rich interior. It skillfully spotlights these alluring selling points by emphasising eco-friendly facilities and chic décor.

Visitors are guided through the captivating apartment options, each meticulously detailed with alluring images and descriptions that beckon exploration. Remarkably, And Apartments puts a persistent call-to-action in its upper right corner; thus, it is always visible even when visitors scroll down. This intelligent technique makes it easy for visitors to reserve their indulgent stay.

The website’s impeccable presentation, characterised by simplicity and charm, speaks volumes about how luxury products are marketed online. It effectively gains trust and appeal among potential residents by presenting them with appealing offers as they can experience some virtual aspects of life there.

5 – Torus Kit

Torus Kit Web Design Animation

Torus Kit is a comprehensive toolbox for creating captivating website interactions and effects. It has an intuitive markup approach that allows developers to produce simple or elaborate transitions without the need for complex CSS coding or JavaScript expertise.

The one-page website has a dual function- serving as an online store for the toolkit while at the same time showcasing some of its remarkable capabilities through animations and other visual effects.

The website's numerous animation examples maintain professionalism while focusing on particular subjects. They show how the toolkit's feature can captivate visitors who are either focused on or not interested in it by using key messages and services, eventually resulting in better conversion rates.

Even people with no background in this subject matter can have fun navigating this highly technical niche transformed into a user experience. Further, lazy loading implementation also enhances the enhanced efficiency of the website by reducing page load times.

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Despite the many visuals integrated, there is no overlapping between graphic elements in this clean and readable web page design. White dominates as a core colour scheme with occasional royal blue highlights. Consequently, these colours create focus around call-to-action buttons, product samples, and animated drawings, thus giving visitors the feeling of credibility and trustworthiness.

One-Page FAQs

Finally, let's cap this guide by addressing some frequently asked questions about one-page website design:

How much does it cost to create a one-page site?

Professional design and development costs can vary significantly based on complexity, but one-page projects tend to be on the lower end – often between $2,000 – $10,000 for most agencies or freelancers. Depending on requirements, DIY site builder tools may run $10 – $50/month.

Is the one-pager challenging to update or add over time?

Not inherently, but organically expanding a robust, high-design one-pager while maintaining its initial sleekness poses more considerable structural challenges than a traditional multi-page site. Developers often create separate code bases to facilitate eventual expansions.

Will a one-page site hurt my SEO?

One-page URLs present some canonical and keyword targeting limitations. However, following SEO best practices like schema markup, optimised metadata, and content depth will yield results. Ranking for highly specialised terms may be more challenging.

How do analytics work on one-pager?

Services like Google Analytics natively track one-page sites identical to any other website. You can view traffic sources and user engagement metrics and set up advanced configurations like event tracking to monitor interactions.

Can a one-pager work for e-commerce, too?

While not ideal for large catalogues, embedding “shoppable” product carousels, buy buttons, and checkout integrations can extend a one-pager e-commerce capabilities. However, converting sales will likely work better with a dedicated e-commerce site section.

Do one-page sites feel outdated or trendy?

Neither – they've become a modern mainstream web design principle respected for purposefully minimising overcomplicated website patterns. However, execution quality ultimately determines if they feel sleek or dated.

How do you add a blog or other content sections?

A common approach is embedding feeds, tabs, or pagination to circumvent hosting long-form content within the single page flow. External blogs and resources can also be seamlessly linked.

How does one-pager typography differ from multi-page sites?

Larger heading sizes, high-contrast design elements, and very legible typefaces are paramount to guide scanners through the more extended content stream. Following time-tested typographic hierarchies is critical.

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Stuart Crawford

Stuart Crawford is an award-winning creative director and brand strategist with over 15 years of experience building memorable and influential brands. As Creative Director at Inkbot Design, a leading branding agency, Stuart oversees all creative projects and ensures each client receives a customised brand strategy and visual identity.

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