What Is Responsive Web Design and Why Do You Need It?
Nowadays, responsive web design is a hot topic, and every business irrespective of the industry and size is struggling to have a responsive design strategy.
A responsive design allows companies to increase their sales and be close to their users without significant investment.
Read on to know the benefits of a responsive website design for your business.
Guarantees unmatched user experience
One of the benefits of having a responsive web design is superior user experience.
When browsing a responsive website using mobile devices, you will not waste time shrinking, zooming or pinching your screen to see the site content.
A mobile responsive website will adjust automatically to whichever screen size you are using.
Furthermore, you will boost the usability of your site with a design that is easy to read content and navigate the web pages.
Your business website is your first marketing tool on the web, and it is essential for you to optimise it.
By offering unmatched user experience on all types of devices, you will be on the right track to keeping your website visitors satisfied; thus they will keep coming back for more.
Higher Google search rankings
Having multiple versions of your website for use on different platforms such as on a smartphone or tablet can be quite perilous when it comes to content duplication.
This is because Google and other search engines will penalise your website if you have duplicate content.
With a responsive website design, you do not have to worry about duplicate content because you will only have to optimise for a single link.
The URL structure will remain constant for all the different devices.
With a responsive design, you will have a single URL that is simple to optimise and update your content which will ensure that your content is optimised for all devices.
Furthermore, responsive web design will make it easier for the Google crawlers to index and even organise your content.
Furthermore, with a single, dynamic version of your business website, you will make it easier for the search engines to serve and understand your content.
Having a responsive website design will reduce operational efforts by boosting efficiency.
A single update to your website will cascade across all the different types of devices.
This means that you will not have to keep updating your website separately for mobile and desktop versions.
Furthermore, if you have several versions of your business site, tracking your reports on Google analytics can be quite a challenge.
However, by condensing all these into a single report, you will save a significant amount of time and money.
Boosts Social Sharing
Responsive website design is created to make social sharing much more natural for mobile users.
Even though social media can enhance SEO, social shares may not have a direct impact on your rankings.
However, it will assist you in growing a bigger audience, and this will result in more engagement and traffic.
Furthermore, there will be more search demand for your business brand, and this will make Google notice.
A site that is not optimised for mobile or smartphone users will have a challenge convincing users to navigate the poorly and awkwardly designed social sharing buttons that are specifically meant for desktop use.
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The Competitive Edge
With a business website that is responsive across multiple platforms, you will have a competitive edge against other sites and your competition.
When your business has a website that consumers love and use, then you can expect your leads and sales to expand beyond your competitors.
However, you should not wait any more because many businesses are now getting to understand this fact.
You should ensure that you are one of the early adopters and get those prospective customers before your competition does.
Improve the offline browsing experience of users
Responsive design enables website owners to deliver premium quality content to audiences using different devices.
With the offline browsing abilities of HTML5, websites can be accessed on the go.
With the proliferation of HTML5-enabled smartphones and tablets, this will increasingly become important.
Content and email newsletters that are contained in the hybrid HTML5 web applications will be increasingly consumed while on the move and in the absence of any internet connection.
With a responsive web design, you can enhance the browsing experience of offline users.
Save cost and time on website management
Clients will find it easy and less time-consuming to maintain and manage a single website with less content to manage.
Furthermore, a single administrative interface can be optimised easily using workflow tools and layouts to manage the correct site templates or content that are used for various devices.
You can apply business logic to boost the overall experience across multiple devices with a single administration.
Increase conversion and sales rates
Another advantage of responsive design is the fact that the user has enhanced website experience because there is no need of using standardised Style Sheets across different devices, redirection, or using a unified design approach to guarantee a consistent feel and look.
A consistent user experience will positively boost your conversion rates because people will be familiar with navigating your website and the system across all the devices that they use.
A responsive design will eliminate some of the barriers that result from having multiple websites present, for example, a consistent look, feel, functionality and performance.
A responsive web design can help to reduce development cost and time drastically.
Instead of spending lots of resources and time building a separate website that is responsive to mobile devices in addition to your customary desktop website, a responsive design approach will help in optimising your business for all the devices with just a single site.
Having one website for your business will cost you less money than two sites, and the savings that you make will be significant.
A responsive website design will allow your business to stay ahead of the trend.
With the mushrooming demand for media-rich mobile apps and internet, countless implications must be addressed including maintenance and development costs, better conversion rates, and visibility in the search engines.
When you combine these factors with a unified approach to design, then it will be beneficial for all the stakeholders involved.
With the increasing sales of smartphone devices and tablets, responsive design is an excellent way of keeping up with your competitors and establishing your market share.
Principles and Patterns
Designing and developing web documents responsively is a holistic solution which allows flexibility of the web pages.
This section will analyse critical principles and patterns which are used commonly in Responsive Web Design.
The mobile market is exploding, meaning people have many options to choose from and new devices are released regularly with better hardware and lower prices.
It is reported that there were approximately 7.9 billion mobile devices in the world in 2015.
Since mobile devices have their own characteristics compared to desktop computers, designing web pages for mobile experiences requires the developer and the designer to re-evaluate the approaches to building the web pages.
Relative Unit and Media Query
CSS has been used to set the styles for all the elements on the web, and new features have been still implemented to enhance the responsiveness to the web pages.
Instead of using fixed typed values for measurements in CSS, relative units are considered more relevant since all elements on the web pages are usually required to be scalable.
Flexible images and videos
In addition to text, images and video elements are also served as an essential means to convey a message from the pages to the users.
As the web pages go responsive, videos and images have to be transformed from static to fluid to be compatible with the responsiveness of the pages.
Advantages of Responsive Web Design
Some of the benefits of Responsive Web Design are:
Broadcasting content from a single webpage to multi-devices and automatically adapting and resizing content to the screen by making it easily read and viewed in a friendly way on each device, instead of making a different copy of the webpage (or even a different website) for each view which is very hard to maintain, edit, or upgrade.
Users experience will be more fun and comfortable without the need to zoom in or out or find it hard to reach their needs since the display of the website is viewed correctly based on the current user device.
Responsive Web Design can be used to serve up lower-bandwidth images to mobile devices and save browsing time and bandwidth.
Hide non-essential elements on smaller screens to save space for more critical elements.
The Company saves more time and money by not maintaining a mobile-friendly site.
Author Bio: Lisa Grey is a freelance content writer. She has written many excellent and informative articles on different categories such as Business, SEO and Web Design. She is very responsible towards her job. That's the way She connects with her readers and fans. She loves to share her knowledge and experience with her friends and colleagues.
Inkbot Design is a Creative Branding Agency that is passionate about effective Graphic Design, Brand Identity, Logos and Web Design.