5 Tips To Boost Affiliate Marketing Conversions
Boosting brand awareness, driving sales and increasing online revenue can prove difficult in this day and age if you don’t know where to start.
Traditional methods of marketing—billboards, signage, direct mail—will only get you so far.
Adopting newer strategies can not only give your company better exposure but could also lift your overall affiliate marketing conversions.
Affiliate marketing is considered one of the most effective marketing techniques of the 21st century and, according to a report published by Forrester, 81% of brands were leveraged as of 2016.
This figure is only expected to grow, considering that the amount spent on affiliate marketing in the U.S. is estimated to reach up to $8.2 billion by 2022. (1) (2)
So, what is affiliate marketing?
In simple terms, it refers to the process by which an affiliate promotes the services or products of a particular business to a wide range of prospects.
If the affiliate successfully turns a lead into a sale, they receive a portion of the profits. The sales are tracked via affiliate links from their site to the company’s site.
The product creators and consumers play a significant role in this process as well.
An affiliate’s job would be challenging if there were no foundational entity or potential buyers.
There’s also a space in the market filled by affiliate management companies, which maintains the relationship between a company and its affiliates. (3)
When it comes to successful conversion rate optimisation (CRO), it’s essential to ensure your efforts are themselves optimised and that they’re concentrated in the right places.
Fortunately, several tips may aid you in achieving affiliate marketing conversions, which we will explore below. (4)
1 – Focus on a niche
Some affiliates may aim to engage a diverse audience and achieve high conversion rates.
However, it’s becoming more common and seemingly more effective to focus your marketing strategies on a specific niche.
What that niche is will depend on your product and the personality of your company and yourself.
Using a large pool of platforms is still recommended. You want to find users who’ve already expressed curiosity, or invested themselves in, your specific niche.
It pays to find where they are and make appeals to them, alongside native advertising.
An approach like this may lead to lower numbers of overall site visitors. However, those who do respond will hopefully be more likely to make a purchase.
2 – Utilise data
Affiliate management companies often promote data-driven techniques as a means to enhance overall conversion rates.
These analysis methods may prove beneficial, as with the correct tools, you should be able to determine which promotional tactics are most effective and gauge an overview of the traffic you’re pulling.
By understanding the effects of your actions and the movement and thought processes of your audience, you’ll most likely be better able to turn that potential customer base into affiliate sales. (4) (5)
3 – Attract traffic from various sources
Ensuring you take advantage of various sources is wise to attract a higher number of prospects.
Social media is considered one of the best spaces for affiliate marketing. However, emailing and cross-channel promotions are also recommended.
4 – Optimise your website or blog
The functionality and user-friendliness of your landing pages and the quality of the material you share play a significant role in conversion success.
According to BloggingX, 62% of affiliate marketers worry about the quality of the content they publish on their blogs.
This isn’t surprising considering that top-tier material is more likely to hold the attention of visitors compared to poorly designed and articulated content. (6)
Not only are visual aesthetics important, but also the site’s technical components.
To further highlight this, BloggingX revealed the following data:
- You’ll lose 40% of potential buyers if your website takes longer than three seconds to load.
- One second loading delays can result in 7% lower conversion rates. (6)
It’s not enough to talk up a product on social media or lead individuals to your website if the actual page they land on is poorly designed and lacking in usability.
Other tips for improving your website in hopes to boost conversions include:
- Implementing calls-to-action (CTAs)
- Interactive media
- Posting regularly
- Providing a sense of urgency
- Testimonials.
5 – Get personal with affiliate marketing conversions
Customers are usually more likely to respond to authenticity rather than fake, shiny facades.
Showing more of your personality through your product promotions may, therefore, lure in more leads.
You may do this by filming videos of you opening up products and using them or talking about why you rate them so highly.
Final thoughts
Affiliate marketing is considered one of the most effective techniques in marketing.
While boosting affiliate marketing conversions may seem daunting, by applying some of the above techniques, you may be able to see those numbers rise faster than anticipated.
References:
- “Networks Help Drive Affiliate Marketing Into The Mainstream,” Source: https://docplayer.net/21537988-Networks-help-drive-affiliate-marketing-into-the-mainstream-advertisers-and-publishers-evolve-as-the-industry-shifts.html
- “Affiliate marketing spending in the United States from 2010 to 2022,” Source: https://www.statista.com/statistics/693438/affiliate-marketing-spending/
- “Affiliate Marketing in 2021: What It Is and How You Can Get Started,” Source: https://www.bigcommerce.com/blog/affiliate-marketing/#how-does-affiliate-marketing-work
- “What is CRO?” Source: https://www.omniconvert.com/what-is/conversion-rate-optimization-cro/?_ga=2.208865746.1943205307.1620178424-1790551897.1620178424
- “The Rise of Data-driven Affiliate Marketing,” Source: https://www.practicalecommerce.com/The-Rise-of-Data-Driven-Affiliate-Marketing
- “75+ Shocking Affiliate Marketing Statistics in 2021,” Source: https://bloggingx.com/affiliate-marketing-statistics/