Website Design Hacks to Turn Your Visitors into Paying Customers
You probably already know:
Nowadays, having a fully functional website is essential for any business. After all, more than 80% of people prefer shopping online.
However, here's the deal:
There are more than 1.5 billion websites available on the Internet, and around 200 million of these are active.
Moreover, with 200 million websites fighting tooth and nail to capture the attention of the users, just having a business website isn't enough anymore.
As it turns out:
The attention span of today's ever-so-discerning users is 8 seconds which is less than that of a goldfish.
It just takes 0.05 second for users to form an opinion about a website and 57% users avoid buying from or recommending a business with a poorly designed website.
And that's not all: 96% of website visitors do not buy the first time around, and 88% of them never return to a website if faced with a bad experience.
As a result:
You end up losing traffic, user trust, and conversions!
Despite putting up a great looking website loaded with the best of content, flashy graphics and the promise of a great after sales service.
Now here's the BIG QUESTION:
What should you do to turn your website visitors into actual paying customers?
Just spare 3 minutes and check out these 7 instantly actionable website design hacks to turn your website into a lead magnet.
Hack #1: Unleash the Potential of Mobile First Designs
You probably already know:
More and more people now prefer using their smartphones to bank, shop, and socialise.
Smartphone usage and mobile apps outdo desktop and tablet usage when it comes to browsing, buying, etc.
And that's not all: Statista reveals that by the end of 2019, there will be more than 5 billion smartphone users worldwide.
Here's the shocker:
More than 67% of users prefer buying from responsive websites only.
And over 61% of people abandon a website if faced with an average or bad mobile experience.
If you're looking to turn strangers to your website into actual buying customers, you'll need to embrace mobile-first website design in 2019 and beyond; lest be ready to get your conversions and revenue objectives hit rock bottom.
An award-winning website with more than 8 million visitors annually, CarFinance 247 was able to increase its conversion rate by 31% by building a new mobile-first homepage design.
Now that you know how important is it to embrace mobile-first design to turn visitors to your website into actual buying customers, it's time to walk you through the next hack on the list.
Hack #2. Consistency is The Key
You'll be surprised:
89% of consumers carefully search the web before buying. 75% of consumers make buying decisions based on a company's website design, and 94% of first impressions are driven by website designs.
Here's the BIG QUESTION:
How do you make that killer first impression with your website design?
The answer is more straightforward than you would have imagined.
You can easily make that killer first impression by ensuring consistency across your website.
As it turns out:
Consistent branding impacts and influences conversions in a big way!
In fact, a consistent brand presentation can increase revenue share by 23%.
Don't take our word for it…
Check out this example:
Now, who doesn't know about Apple?
However, the fact that you probably don't know is that Apple ensures consistency across its website.
This helps the company easily convey its brand value and increase the brand recall value, without having to run from pillar to post.
We're sure now you know how consistent branding across your website can help you turn your website visitors into actual buying customers, without having to run from pillar to post.
Let's move on to the next hack on this list.
Hack #3. Let the Web Design Elements Breathe
As discussed earlier:
It just takes .005 seconds for visitors to form an impression about your website.
You'll need to make that first killer impression within 0.005 seconds; otherwise, visitors will abandon your website and Google will drop your website like a stone on the SERPs.
However, how can you make that first killer impression without having to spend through your nose?
By letting enough breathing room for your website elements!
You can do this by leaving enough white space — also referred to as negative space.
White Spaces give different graphical or textual elements on your website room to “breathe” visually.
Remember, grouping website elements too close may make your website look cluttered.
This may overwhelm your website visitors and encourage them to abandon your website within seconds resulting in a considerable loss of potential sales for you.
When building your website, use enough cell padding and margins to increase space between graphics, copy, and other site elements.
Check out this example to understand how Apple uses white space smartly to ensure that its website looks cleaner and classy.
Hack #4. Play by The Hick–Hyman law
Did you know?
If you increase the number of choices for your consumers, you also end up increasing the decision time.
Yes. That is right!
According to Hick-Hayman law, the time taken by people to make a decision depends upon the possible choices available to them.
Increasing the number of available choices impacts the time taken to make the decision logarithmically.
What does Hick's Law mean for you?
When designing your website, you must remain careful of not overwhelming your visitors with too many choices of products, services, graphics or copies.
Instead, you must focus on offering the best choices on your homepage and restrict other offers or options to the product pages.
Not long ago, one of the world's most popular social media platforms, Twitter presented many choices on its home page.
And then Twitter redesigned its home page using the Hick's law:
As you can see, Twitter's new home page looks a lot cleaner and directs users to sign up or login without overloading them with significant volumes of information.
Now, we're sure you know how using Hick's Law can help you turn strangers to your site into actual buying customers.
Let's move on to the last and perhaps the most crucial hack on our list.
Hack #5. Don't Forget the Rule of the Thirds
We're sure you're wondering:
“What is the rule of the thirds?”
Well, here's your answer:
According to Wikipedia, ‘The Rule of Thirds' is a guiding principle that dictates that web design should be created by dividing it into nine equal parts by two equally spaced vertical lines and horizontal lines.
And the most critical component or the web element must be placed along their intersection.
When designing your website, you must do well to place the most important elements of your website including your CTAs, graphics, etc. on these green dots.
And all the other elements on the website must flow naturally around the components placed on the intersection.
Here's how it helps:
Human eyes naturally drift towards these green dots when looking at the web page and placing essential elements on these green dots can help you direct the attention of your visitors to the most critical or relevant aspects of your site.
And don't worry, this approach works for all types of websites, no matter what the objective of your business is.
Check out the example below to understand how our eyes are drawn to the menu, logo design, and tagline of the website.
If you want to direct your visitors to take the desired action, you may choose to move your CTA on the intersection.
Here, the CTA “Make an Appointment” could easily be moved to the top right intersection to make more and more visitors click on the CTA.
Hack #6. Colour It Right
When a website turns into a lead magnet, there's hardly any luck involved.
It's the colour coordination of the website that does all the hard work of turning website visitors into actual buying customers.
Research by the University of Winnipeg in Canada found that 90% of people often judge a website's credibility based on its colour coordination.
Investing a little time optimising the colour coordination of your website can go a long way in helping you boost your site conversions.
Carefully analysing and selecting colour patterns that effectively communicate your brand message and unique selling proposition can help you make big wins, without having to break a sweat.
Looking for Proof?
A popular graphic design online, crowdsourcing marketplace was able to increase conversions by 65% by using green as the predominant colour on its landing pages.
Here's how the firm landing page looked like before adding green colour:
Here's how the company added green colour to its landing page and increased its conversions by over 65%.
Before you jump into action and start selecting the colour for your website, ensure that pattern recognition and familiarity are your objectives.
Hack #7. Keep it Large and Legit
You probably already know:
A picture is worth a thousand words.
But here's something you probably do not know:
Larger pictures convert better than smaller pictures.
In fact, according to Forbes, 50% of all online buyers believe that large product images drive their buying decisions as compared to product descriptions or reviews.
Here's the deal:
Bigger images that are relevant to the web page content help portray the brand message effectively.
Dell was able to decrease the bounce rate on its contact page by 27% and increase conversions by 36% by using larger images.
Dell was looking to increase the lead form submission rate on its ‘Contact Page'. This is how the original ‘Contact Page' looked like.
The team at Dell decided to make radical changes to the background image of the page and add a mega background image on the page.
Here's how the redesigned web page looked like:
The amendments made by Dell paid off and helped it increase lead form submission by 36% and decrease the bounce rate on the page by 27%.
Now, we're sure you know how using large, legit images on your web pages can boost your conversions.
Wrapping it Up!
Remember, your objective is to turn your website visitors into actual paying customers and increase your conversions.
Put these easy hacks into practice and start engaging your target audiences.
However, don't forget to do split testing and run experiments with different website designs and layouts to find the best-converting website design.
Also, analyse the website design of your competitors and find out what is working for them and carefully mull over the ways you can use their design principles to turn visitors to your website into actual buying customers.
Author Bio: Payal is a Content Consultant at Enuke Software, a pioneering Blockchain and Enterprise App Development Company in the USA. Payal is passionate about the start-up ecosystem, Crypto world, entrepreneurship, latest tech innovations, and all that makes this digital world. You can contact her at [email protected]