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White Space: Why It’s Important & How To Use It

White Space: Why It's Important & How To Use It

White space, or the empty gaps between content on a page, has been scientifically proven to improve readability and increase comprehension. And yet, while many blogs are well-organised and easy to read, too many lacks this basic visual structure. 

So how can you create a better reading experience for your readers?

Every page on your site should have some white space (aka “real estate”) to keep it visually appealing, clean, and engaging. However, not every design project needs to be aesthetically pleasing; frequently, the key to a compelling design is strategically placing space in the best possible places. 

Let's look at the essential elements of white space (also called negative space) and how to use it to make your web designs more compelling and efficient.

Many designers and developers don't understand what it is or why it matters. This article will teach you what white space is, how to use it effectively, and why it is more important than you may think.

1 – Get Into The Habit

White Space In Website Design

There's no question that many folks don't pay attention to web design (or at least don't pay attention to its details). I'm not talking about people who are intentionally avoiding paying attention to the design of their sites, but rather those who have little or no training and are just winging it when they build their sites. That can impact your conversion rates and, by extension, your bottom line.

People often miss some critical aspects of website design, but they are crucial. For example, one of the first things that web designers will notice is the design of your site's logo. This is an image that appears on the home page of the site. It is usually placed right above the navigation bar. 

If the logo is poorly designed, it could confuse visitors and cause them to abandon the site altogether. This means that a lousy logo could cost you money.

The second important aspect of website design is the fonts used on the site. If the fonts on your site aren't readable, the text can become hard to read, and the site can look unprofessional. 

Web designers should check your site's font sizes and make sure that they are large enough to be easily read. In addition, they should check the colours used in the site's background. This will make it easy to read the text on the site. 

Some people think that the background colour doesn't matter because it just sits there, but in reality, it plays an essential role in making a site stand out.

2 – Consider The Benefits

Benefits Of Using White Space Design

While some websites may look great with little white space, others may look better with lots of it. If you're thinking of making a change, keep these benefits in mind: White space can help define a website's content, give it an air of calmness, add visual interest and make it easier to scan the page. These are all things that will help visitors enjoy their experience on the site more.

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While reading this article, you can see how breathing room makes a difference. Most of the pages look more beautiful when there is white space. It's good to use space to add interest and a sense of calmness. 

Make sure that your website has much white space. It helps you define the content on the page. It also gives it an air of calmness. This makes the pages look nicer and easier to read.

Many websites have space, but not all of them use it effectively. Some have too many empty areas, while others don't use enough. Use space wisely. 

If you use too much white space, your visitors will get bored quickly and leave your site. If you don't use enough, your visitors will have difficulty reading your content. Keep this in mind while you're looking at websites. Make sure that the space on the pages doesn't look cluttered.

3 – Use it Right

White Space Around Fonts Online

While it may seem counterintuitive to develop without white space, the reason is to help the eye focus on the content. To achieve the desired effect, keep the white space on your site consistent. 

Use only one font size for headings, paragraphs, and other text. And make sure there is at least a 20-pixel gap between elements.

Developers usually ask about the white space and whether they should use a lot of white space or none at all. One of the reasons we develop without any white space is to direct the user's attention to the page's content and help them focus on it. This is a good idea because we all know that the more information we see, the better we absorb it.

So, if we are trying to attract users, we shouldn't place too much emphasis on the elements. We should concentrate on creating an easy-to-read, appealing website. 

If the elements distract our readers' attention from the content, they won't spend enough time reading, and the website might not work as intended.

When we create websites without white space, we're trying to focus the user's attention on the content. Because our primary goal is to capture our visitors' attention, we must make sure that there is no distracting element between the copy and the reader.

4 – Don't Be Afraid To Ignore It

Negative Space In Web Design

White space is your friend. As designers, we want to make sure our content is visually compelling, but we also know that white space isn't always a waste of time. It's crucial to effective content design. If you want to use white space effectively, you need to understand how to use it.

You should use white space in your layout to make it more visually appealing. There are different ways to use white space. For instance, you can use negative space, the area between two objects or lines. You can use negative space to show movement and freedom.

You can also use it to separate elements on a page. You can use it to create visual balance on a page. You can use it to add interest. You can use it to create a feeling of depth. You can use it to create a sense of motion. You can use it to add clarity. It's an excellent way to make your design stand out from the crowd.

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One of the best places to put white space is in your headline. It's essential to make sure that the headline stands out and is memorable. It's an easy way to improve your conversion rates. 

If you have too much white space, you might lose some readers who are not interested in the headline. On the other hand, too little white space can result in readers not being able to read your headline.

5 – Experiment With White Space

What Is White Space

White space isn't always used to its full potential on most websites. White space is simply blank space. We see it every day in magazines, books, billboards, and apps. This is an excellent opportunity for businesses to add some real visual pizzazz to their site or blog.

There are usually two reasons to use white space like in a magazine. One reason is to add emphasis to certain words or ideas. For example, this article is written with white space to emphasise the words “businesses” and “blog”. The second reason to use white space is to create a sense of movement or drama.

White space has its benefits, but it is also crucial to remember that you should never use it to the detriment of content. In this case, the white space does detract from the message. If you see white space on a website, it probably means that the web designer didn't understand the purpose of the space. They didn't think about how it would affect the website. 

Instead of just adding a little white space, they added much white space. It was probably unnecessary. You can quickly eliminate white space without making the site too messy. You can get rid of it by adding one of the following elements to the space:

  • An image
  • A headline
  • A sub-headline
  • Text
  • A graphic

If you decide to add images, you should choose the appropriate size. Choose the size that works best for the content of your site or blog.

When choosing the size of an image, keep in mind the following points:

  • The size should be proportionate to the rest of the website or blog. 
  • If you have a big logo, it shouldn't be in the middle of the page. 
  • The image should be smaller than the entire block of text. 
  • A banner is an excellent example of an image that should be smaller than the text.
  • You should use images to enhance the content of the page. This means that you should use an image to highlight a specific idea or a phrase. 
  • You should not use an image just because it's there.

The image should be large enough for a reader to see it and click on it. This is especially important if you want to get more traffic. A banner ad should be more significant than a stock photo if you have a banner ad.

6 – Make It A Marketing Habit

White Space In Marketing

“There's a huge amount of evidence that shows that the white space around the text makes the difference in whether it grabs someone's attention,” says James Smith. 

For example, if the headline reads: “I'm losing weight!” your website visitor may be thinking, “Hmm, I don't want to read about that.” However, if you change the headline to say: “The reason I'm losing weight is because I drink this protein shake twice a day” (and, no, it doesn't involve drinking it!), your website visitor may be thinking, “Wow! That sounds awesome!” This little experiment proves the power of white space.

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I think it's a great idea to add a few more paragraphs to your blog posts. There are three types of paragraphs. A short paragraph is used when you share some details about your blog post's topic. 

A long paragraph tells the reader a lot about the topic and helps them understand it better. Finally, an expanded paragraph is between short and long paragraphs. Expanded paragraphs are good when you write about something too complex for a simple description.

7 – Get Creative

One of the best ways to utilise white space is to draw attention to an element on your website that you want your visitor to notice. You can do this by using visual elements, such as large, bright, colourful buttons that catch the eye and make the user want to click on them, or white space between content on your site to create a sense of mystery and intrigue.

The first thing you need to do when creating your website is to look for ways to add a sense of mystery and intrigue to the website. It will be much easier for visitors to feel attracted to your site if you do so. 

You can also make the website more interactive by adding attractive widgets, games, or other elements to make your website exciting to visit. These are some examples of white space that can help you to draw visitors to your website.

8 – Think About White Space On The Web

Blog Post White Space

White space isn't just about avoiding text ads. Consider how your web copy is formatted. Consider how the layout of a website looks to you. Consider how a company's logo looks and what makes it stand out, whether it's a bold, underlined logo or a simple, clean logo with no unnecessary extras.

Every time you view a website, you're looking at the company's visual identity. It's essential to think about this because it affects everything you see. The first step is to make sure that you understand your brand. Once you know your brand, it's time to consider your overall visual identity.

When you do this, you will be able to create your visual language. For instance, if you use a green colour scheme, you'll ensure that you don't use any other colours on your site. If you do, you'll confuse your readers. 

You also don't want to use too many fonts on your page. Choose one typeface, preferably a sans serif. This is the typeface that most people are familiar with, and it provides the right amount of contrast to make your copy readable. 

The next thing you want to do is make sure you have a great layout. You'll want to ensure that you have enough white space. This makes the content easier to read and understand. If your website has too much noise, it can be hard to find anything.

9 – Use It On Social Media

White Space In Social Media Ads

White space is something that many designers and graphic artists neglect, but it's an essential component of modern design. It's one of the main reasons why sites like Pinterest, Tumblr, Instagram, and Facebook succeed. 

While the general trends of the past decade have been focused on the “less is more” approach, social networks have learned that whitespace is a great way to breathe some life into an otherwise dull design, but it can also make webpages and social feeds easier to navigate.

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When using white space effectively, think about the type of information you want to share with your audience. Do you want to share photos of the beach? Do you want to share links to other articles? If so, it would be better to use white space to keep things clean. 

If you want to use whitespace to tell your audience that you're giving them some information, it's better to put some text above the image. You let your audience know that the photo isn't the focus.

10 – Embrace It

Whitespace Web Design

White space isn't new. Since the start of print media, it's been around and is still used today. But many brands have not yet adopted the practice. 

In the past, white space was too bland to be included in a branding campaign. But that's changing quickly, says Cupps. “Consumers are learning that the design they are seeing is the real product and can create their version,” he explains. “Consumers are now looking for the design elements that speak to them, rather than those designed without their input.”

Designers and marketers believe that using white space is an excellent way to highlight a company's brand. When consumers look at a logo, they focus more on it than anything else. However, white space will draw consumers' attention to the logo and brand name.

Designers and marketers should focus on the elements that speak to them. White space is one of the creative elements that speak to them. The other element is colour. Videos and graphics are also elements to consider.

If a company uses white space, it will attract consumers' attention more than other designs. It is the most crucial design element because consumers notice it more. Other elements like logos and fonts also attract consumers' attention. If a company includes a logo or a font that matches its brand, it will attract consumers' attention more.

If a company has a great logo, consumers will want to buy the product. A company with a bad logo will make the consumers not want to buy its product.

A company's marketing department should include design elements that match its brand. If a company is a high-tech company, it should include some technology elements in its marketing campaign. 

But if a company is a fast-food restaurant, it doesn't need to put technology in its advertising and marketing materials. Technology is only helpful to companies that are high-tech companies.

Designers and marketers should not put design elements into their ads and marketing materials that don't match their brand. Consumers will ignore these elements, especially those that don't match their brand.

Designers and marketers should create their design elements to match their brand. But they should also hire graphic designers to create these elements for them.

11 – Get Even More Creative

This isn't necessarily a technical concept – but it is a common mistake that can have significant consequences. I'm talking about spacing, margins, alignment, and more. 

You've heard people talk about the “rule of thirds” on Instagram and Facebook – well, that rule applies to your website too! Be careful to avoid any design mistakes that you could be harming your brand with – even the slightest misalignment in a web page can cause serious problems.

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Your site needs to have the right look and feel. You have to use suitable colours, fonts, and a well-designed layout. You don't need a fancy logo, but something unique and memorable.

You don't need to spend much money on your site design. There are many ways to create a fantastic website for a reasonable price. You might consider hiring a freelance designer or a graphic artist to create a simple page for you.

If you don't have a website, you miss out on one of the most popular business tools available.


In conclusion, White space is one of the most overlooked design aspects. It is an “empty” space, but it has a purpose. 

You may have heard of the term “white space” as part of a design rule book or something like that, but do you know what it does? White space separates, focuses, and gives visual weight to elements in a design.

Without that, it's easy to lose track of the overall message in a design, especially when text and images are side by side.

White space is the secret weapon if you want to get ahead in your business or career. So please don't ignore it.

Photo of author

Stuart Crawford

Stuart Crawford is an award-winning creative director and brand strategist with over 15 years of experience building memorable and influential brands. As Creative Director at Inkbot Design, a leading branding agency, Stuart oversees all creative projects and ensures each client receives a customised brand strategy and visual identity.

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1 thought on “White Space: Why It’s Important & How To Use It”

  1. I was very much delighted to read your blog and it felt very informative to me. But I would like to add some more points for some extra information to your readers.
    1.Improves Readability
    2. Enhances Visual Hierarchy
    3. Increases User Engagement
    4. Improves Mobile Optimization
    These are some of the points I thought to be included. Having a non-technical background it was difficult for me to develop an optimized website but a company like Alakmalak Technologies helped me to build a high-quality website, you can also visit them if you are having the same problem.


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