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Colour Strategy

Palette decisions, colour psychology and colour application. 2 Inkbot Design articles on colour strategy for professional services firms.

Brand Strategy

Colour Psychology in B2B Branding: Looking Credible Without Blending In

Colour psychology can inform a B2B rebrand, but colour associations cannot tell you which palette will win business. Professional services leaders need a different test: whether the identity fits their positioning, identifies their business and works in practice. Start by deciding what to retain, refine and validate before approving change.

23 October 20269 min read

Brand Strategy

Brand Strategy Template: Turn Your Firm’s Claims Into Proof Buyers Believe

Most brand strategy templates help professional services firms sound professional, which is the problem. This template ties each positioning decision to a buyer concern, the evidence behind it and what must change in proposals and delivery, so the partners finish with written commitments a sceptical client can test, not slogans.

6 October 20268 min read