Guides for Designers and Business Owners: Master Logo Design, Build Strong Brands, Elevate Digital Marketing, and Create Stunning Websites
Most people think brand managers just approve colours and plan photoshoots. In reality, they are the ‘Mini-CEOs’ of a product line, managing profit and loss, as well as the psychological contract with the consumer. Here is the exhaustive breakdown.
Typography is not just about choosing pretty fonts. It is visual engineering. This exhaustive guide covers the terms, rules, and technical details you need to master typography in branding.
Colour isn’t just decoration; it is a financial lever. This comprehensive guide examines the science, myths, and strategic application of colour psychology in branding, helping you influence customer behaviour and avoid costly design errors.
Most businesses fail not because of their product, but because their brand is confusing. From inconsistent typography to the ‘Founder’s Trap’, Inkbot Design breaks down the 21 critical errors damaging your ROI.
Stop guessing and start validating. We break down exactly what a Minimum Viable Product is, why most founders get it wrong, and how to build one that actually proves your business model works.
Brand collaboration is more than just logo-swapping. It is a high-stakes strategy for growth. We analyse the mechanics, the benefits, and the failures you must avoid.
Brand governance isn’t about policing fonts; it’s about protecting revenue. We analyse the systems, roles, and tools required to stop brand drift in its tracks.
Brand management isn’t just about logos; it’s about protecting your company’s most valuable intangible asset. Here is why it matters for your bottom line.
Most brand positioning maps are useless doodles. Learn how to build a rigorous, data-backed perceptual map that reveals where your competitors are weak and where your true profit lies.
Most websites fail basic accessibility checks, leaving money on the table and risking litigation. We break down colour contrast accessibility, WCAG standards, and how to fix your palette without ruining your brand.
Our brand design systems have helped 300+ businesses increase their prices by an average of 35% without losing customers. While others chase trends, we architect brand identities that position you as the only logical choice in your market. Book a brand audit call now - we'll show you exactly how much money you're leaving on the table with your current branding (and how to fix it).