Customer Support: The Fastest Way to Win (or Lose) Repeat Business
Discover how exceptional customer support transforms one-time buyers into lifetime advocates. Learn practical strategies to drive business growth.
Working with Clients
Client relationships are the backbone of any successful design business.
Our Working with Clients category explores the strategies and best practices that turn transactions into collaborations.
From effective communication and managing expectations to handling feedback and ensuring satisfaction, these articles provide actionable insights to help you cultivate lasting partnerships.
Learn to navigate the complexities of client interactions and transform every project into an opportunity for growth for you and your clients.
WOM Marketing: How to Get Customers to Sell for You
Learn how WOM Marketing leverages satisfied customers to promote your brand, boost trust, and increase sales through recommendations.
Freelancing 101: Tips to Grow As A Freelance Designer
Discover essential tips to grow as a freelance designer. Learn how to build your brand, attract clients, set rates, and boost your design business.
The Role of Experiential Marketing in Brand Building
Learn how experiential marketing builds strong brand connections, engages customers through immersive experiences, and drives long-term loyalty.
How to Brand a Small Business: 10-Step Guide
Discover how to brand a small business with this 10-step guide. Learn key strategies to create a strong identity and stand out from the competition!
Business Gamification: A Strategic Approach
Discover how business gamification boosts engagement, productivity, and innovation. Learn approaches to implement gamification successfully.
Market Segmentation: Strategies for Effective Customer Targeting
Discover key market segmentation strategies to effectively target your ideal customers. Learn how to refine your audience and boost engagement.
Millennial Branding: What Works and What Doesn’t
Learn key millennial branding strategies that drive engagement and loyalty with the demographic, plus common pitfalls to avoid for lasting success.
The 6 Principles of Persuasion: Crack the Code of Influence
Discover the 6 principles of persuasion to boost your influence, improve communication, and achieve better results in business and life.
The 7-Step Brand Promise Formula That Gets You Noticed
In this guide, I share the 7-step brand promise formula to help you grow your business, make more sales, and earn more money by being honest.
