The logo is the “Keystone” of your visual identity. In this dedicated archive, we dive deep into the art and science of Logo Design. Whether you are a designer looking to refine your process or a business owner looking to hire, these resources cover every step of the journey.
Discover the 7 Types of Logos (from Wordmarks to Emblems), learn the Logo Design Process from sketch to vector, and understand the critical difference between Vector vs. Raster files. We also cover commercial topics, including Logo Design Costs, Deliverables Checklists, and the psychology behind Logo Shapes and hidden meanings.
The Disney logo’s history is a 100-year masterclass in strategic adaptation. We break down the evolution from a simple signature to a global icon and show you what your small business must learn from it.
The LEGO logo isn’t just iconic; it’s a 90-year case study in strategic patience. We’re breaking down the history of the LEGO logo design, from its humble 1930s origins to the modern-day brand system, extracting the valuable lessons that most business owners often overlook.
Political logos are the highest-stakes branding on Earth. They aren’t just art; they’re weapons designed to move millions. But what can your small business actually steal from the Obama ‘O’, the MAGA hat, or the CND peace symbol? We dissect 25 iconic examples to find practical, real-world branding lessons you can use.
A logo for an online store isn’t art; it’s a tool. But most are failing. Learn the no-BS rules of ecommerce logo design, from the 16×16 favicon test to why a “combination mark” is the best choice for building trust and driving sales.
Think a wordmark is just “typing your name”? Think again. We’re dissecting the 25 best wordmark logos—from Coca-Cola to Google—to show you the hidden genius, the strategic traps, and the lessons you can actually use for your own brand.
The Shell logo, or “Pecten,” is one of the world’s most recognised symbols. But it wasn’t born that way. It was forged through a century of ruthless simplification. Forget “timeless” design—the real lesson here is evolution. We explore the history, the 1971 redesign, and the hard lessons for your own brand identity.
The Volkswagen logo is a masterclass in survival. It endured its controversial origins, a 3D-chrome phase, and a global scandal. We break down the complete history and extract the crucial lessons every small business owner needs to learn about branding.
Why do logos for TV channels like the BBC and HBO work so well? They’re the ultimate masterclass in branding. A professional designer breaks down the 25 best TV channel logos and extracts the real-world lessons small businesses need to learn about simplicity, scalability, and brand identity.
Stop using the mortar and pestle. It’s lazy. We’re breaking down the 25 best pharmacy logos to show you what modern trust actually looks like. If you’re an entrepreneur or pharmacy owner, this is required reading before you design anything.
The history of the Jaguar logo design isn’t a clean story—it’s a chaotic 100-year case study in brand survival. We’re doing a deep dive into the Leaper, the Growler, the 2012 “liquid metal” fiasco, and the new 2024 JLR rebrand.
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