Project Management for Designers: Guide to Process & Profit
Creativity without control is just chaos. This exhaustive guide covers every aspect of project management for designers, from fighting scope creep to selecting the right tech stack.
Brand Management vs Brand Strategy: The Guide for SMBs
Most businesses confuse the plan (strategy) with the execution (management). This exhaustive guide breaks down the financial and operational differences, ensuring your brand equity doesn’t rot after launch.
What Does a Brand Manager Do? The Commercial Reality
Most people think brand managers just approve colours and plan photoshoots. In reality, they are the ‘Mini-CEOs’ of a product line, managing profit and loss, as well as the psychological contract with the consumer. Here is the exhaustive breakdown.
Typography Basics: The Guide to Rules, Terms & Hierarchy
Typography is not just about choosing pretty fonts. It is visual engineering. This exhaustive guide covers the terms, rules, and technical details you need to master typography in branding.
Colour Psychology in Branding: The Science of Influence
Colour isn’t just decoration; it is a financial lever. This comprehensive guide examines the science, myths, and strategic application of colour psychology in branding, helping you influence customer behaviour and avoid costly design errors.
21 Common Branding Mistakes & How to Avoid Them
Most businesses fail not because of their product, but because their brand is confusing. From inconsistent typography to the ‘Founder’s Trap’, Inkbot Design breaks down the 21 critical errors damaging your ROI.
What Is a Minimum Viable Product (MVP)? Guide for Founders
Stop guessing and start validating. We break down exactly what a Minimum Viable Product is, why most founders get it wrong, and how to build one that actually proves your business model works.
What Is Brand Collaboration? Benefits & Examples
Brand collaboration is more than just logo-swapping. It is a high-stakes strategy for growth. We analyse the mechanics, the benefits, and the failures you must avoid.
Brand Governance: Who Owns Your Brand?
Brand governance isn’t about policing fonts; it’s about protecting revenue. We analyse the systems, roles, and tools required to stop brand drift in its tracks.
The Importance of Brand Management: Asset Protection for SMBs
Brand management isn’t just about logos; it’s about protecting your company’s most valuable intangible asset. Here is why it matters for your bottom line.
