Modern SEO Ways to Stay Up-to-date with Google
We’ve entered 2021, and experts have already begun preparing competent SEO optimisation techniques to beat down the competition.
I love Cyrus Shepard and MOZ.
We’re all aware that each year brings new challenges in how online businesses promote their services and products.
With a program of modern content optimisation and SEO tactics in hand, marketers try to enhance their business ranking and win over their competition.
As per recent statistics, Google processes over 3.5 billion searches per day worldwide.
For sure, SEO is and will remain the primary mode of winning over the competition, even in the coming few years.
You can drive more traffic volume, enhance your online business credibility and boost your business brand.
After all, the eventual point of delineating stringent SEO strategies and preparing quality content is to gain maximum visibility from the online audience when they run an online search.
In the past couple of years (after the revolution of Rank Brain), marketers have understood the importance of SEO in association with generating strong content and responsive website creation.
Almost 70% of the global population conducts mobile searches regularly, and around 61% conduct it to make an online purchase.
Search engine rankings fluctuate from time to time (especially in specific industries). And you yearn to build a content library of “more than good; almost outstanding” quality to bring a constant stream of traffic to web pages.
As per the results revealed in several studies, the average length of content that ranks in the top 10 results for any keyword-based search on Google comprises at least 2,000 words.
Wondering what modern SEO techniques will be a hit this year?
Here, we reveal the list of modern SEO trends that will rock the online world in the year ahead.
1 – Content will be the new SEO
As per a current survey report, locals, social media, news, Knowledge Graph, wiki, videos, and relevant images account for 87% of Google search results.
Such statistics show now individuals search for quality sources that could offer them appropriate information for a specific topic or subject, all in one place.
To this day, the content will still rule but needs to be appropriately aggregated to support your conversion goals.
Content needs to be well – researched, collated, amassed, consolidated, shared, and presented in a pre-specified set of criteria to attract the target audience and develop your EAT score.
Original Source: MOZ
If you also intend to use the content for SEO purposes, then make sure that you gather and curate content from high-quality sources and showcase it all in one place to present your users with authority.
One common obstacle for businesses and marketers is that their content library falters.
They find it too painstaking to optimise and polish the existing archived content and research topics, fascinating topics, and headlines for the new batch of posts.
Many pro bloggers and marketers (even Brian Dean) use Clearscope, Topic, or alternative content optimisation tools to plan and outline their content.
- With content optimisation and cutting down research time to half, Bigger Pockets grew their search traffic by 2000 per cent.
- The humble newsletter from Next Draft by Dave Pell is an excellent example of content aggregation that has amassed around 160,000 subscribers.
- Blogs build by HubSpot and MOZ are also great examples of this.
2 – Mobile Optimisation will be more intense and critical than ever
If your business website is already responsive and mobile-friendly, you have to broaden your concentration horizons.
Users are no more restricted and hence, use all kinds of devices like mobiles, laptops, tablets, smartphones, and other latest gadgets to browse the web.
With this fact in consideration, most top-notch brands created mobile-friendly sites in the previous years.
But as experts have anticipated, more brands will follow this trend in the upcoming session as mobile optimisation will become more critical.
Therefore, you have to transform the way you strategise and generate SEO approaches for mobile searches.
As described, the overall number of online searches conducted via mobile devices has increased by 45% within a year.
Also, Google favours giving an extra boost to mobile-friendly web pages in SERP rankings on searches made through mobile.
Since many people utilise mobile for browsing the web, so Google wants you to work on improvising UX on the mobile version of your website.
So from now onwards, ply mobile optimisation as a search ranking factor.
If you still have any doubts, then you must have a look and go through these 5 points:
- Every 4th consumer uses mobiles for online shopping.
- Over 1.2 billion people across the world access web via mobile in just one month.
- The worldwide mobile traffic has increased to 15% of total online traffic, which contributes significantly.
- 76% of searches made through mobile result in an online action in less than an hour.
- 95% of users search for local information via their mobiles.
Hence, start integrating mobile optimisation in your upcoming SEO Strategies.
3 – Social Signals for SEO
In the coming years, content from social networking platforms like Twitter, Facebook, and LinkedIn will increase the SERPs.
Even most marketers are aware of this fact, and around 77% of them have already started using social media platforms to boost SEO.
Marketers would try and practice all possible means to enhance their tweets and Facebook posts ranking on SERPs. It would be inspiring!
We even consider that more social media content optimisation would be indexed on all top search engines like Yahoo, Google, and Bing.
It will even enhance the relation between modern SEO and social media strategies.
So if you want to win over your competitors, then identify and gather valuable social content for improving your web pages.
For most renowned brands across the world, social media campaigns were among the top ways to capture the audience’s attention.
For instance, if you search for any brand name on Google, then the company’s Twitter page, LinkedIn profile, and Facebook page appear in top listings. See it for yourself!
4 – Videos will be the best way to engage the audience
“Don’t you embrace a more compelling and realistic way to sell the idea and win that pitch?” said Rich Willmott, Voiceover Agency, London.
Videos are an excellent way to engage the audience and keep them entertained. And Wistia found that the average session duration on web pages with video is more than 7 minutes.
A report consolidated by Marketing Land reveals videos comprise 62% of searches made on Google.
Also, Google is now more focused on blended searches.
So, you can grab this opportunity to ensure your website ranks top on the first page of search results by comprising an engaging video in your content posting.
According to experts, viral videos obtain 50% more organic traffic than static or direct text results.
Video searches generate a 40% higher click-through-rate in comparison to static content.
Perhaps one of the best examples of a “viral” video – Read here.
Large numbers of marketers intend to use modern marketing engine with the premium fuel of quality videos in the previous year.
So 2021 will notice more businesses and marketers embracing the on-going trend of video campaigns.
An easy way to gain higher rankings for your web pages via videos is by uploading them to YouTube.
Google can identify your video content, index it, and display it with appropriate keywords answering the search query.
5 – The function of ‘Voice Search’ would be a mandatory addition to modern SEO
Voice search has become a vital part of mobile usage as it provides users with the freedom from the pain of typing keywords to conduct a search query.
Your audience uses voice search as it is convenient and secure, mainly when one is multi-tasking or driving.
Almost all recently introduced and future coming mobiles offer voice search function as Google has spurred its popularity, Apple, and Microsoft who have launched their mobiles with voice search function assisted by Google Now, Siri, and Cortana.
Even most of the famous pizza ordering services has a voice ordering feature.
While it is an excellent way to bring organic traffic to your web pages, you need to ensure that your content is conveniently searchable via voice searches by implementing long-tail keywords that are expected to be spoken than traditional keywords.
Teenagers are significant users of this function as they find it convenient while watching television or hanging out with friends.
On the other hand, it is a great function to use for adults while multi-tasking, cooking, or out with friends.
So, if you want to make a decent place in the search engine results this year, you need to optimise for voice search.
6 – Local SEO will head the search engine strategies
Local SEO is not just going to be stronger but will become even more critical than ever.
As an online marketer, you need to inform Google about your location, business, and offerings. It would increase your chances of displaying your pages, particularly in front of an appropriate audience.
Your website must include local pages comprising your business name, address, services, and more.
Therefore, you need to be sure that your website includes location-related keywords and customise the content as per your target audiences.
If you are still unsure of how local SEO can bring benefits to your business, then check out the latest statistics below:
- Local searches can provide companies with more potential leads that can result in more significant monetary gains.
- More than 65% of consumers have utilised local information in varying ads.
- 50% of local mobile searches are conducted to find relevant results that can serve end users.
Higher rankings in local pages search results can boost your customer engagement and increase your business credibility.
To enhance your business presence and ranking, you need to concentrate more on social media, including impressive videos of your business content.
Ultimately, it would create a strong influence on the organic traffic your business receives.
It would help if you stayed tuned to the latest SEO algorithmic changes and modern SEO techniques to overpower others in the race to compete.
The more powerful and effective SEO strategies you will employ, the more benefits you would avail yourself.
Contributed by Shyam Bhardwaj