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Designing Corporate Symbols

Designing Corporate Symbols

Designing Corporate Symbols David E CarterI think it’s been about a year since I bought a logo design book, possibly the last being Logo R.I.P which was a little disappointing. Nonetheless, Designing Corporate Symbols by David E. Carter was highly recommended to me, and I’m so glad it was.

First printed in January 1975, this is a treasure-trove of iconic logo designs and symbols that are mostly all new to me, despite many of them being over 50 years old. Just like Pentagram’s Marks book, another favourite of mine and one I recommend you check out, Designing Corporate Symbols presents each logo in black and white, one to a page, with a little bit of it’s history.

Talking about presenting your logo in monotone, it’s the best way to really focus on the shape, form and contrast, free from distractions. The best logos in the world aren’t limited to their stylisations or effects, they work in the simplest form, without having to be adapted. A tip to remember if you are designing your own logo is to start looking at it in one colour, only then adding colour if needed.

Best Logo Design Book Review

Total Financial Services is an investment counseling service. The mark was developed to suggest the multiplicity of investing and building assets. based on the plus (+) sign and multiplication symbol, although not actually either, and combined to suggest a structure or framework of growth.


Corporate Logo Design Symbols Book Review

The merger of Gould Inc., primarily a battery manufacturer, with a large engine parts company in 1967, created the need for a visual style to solidify the merger, to set up a system for aligning the numerous segments of the multi-product, multi-national organization, and to assist in raising the new corporation to a more sophisticated marketing position with its main thrust in the electrical and electronic fields.


Corporate Logo Design Symbols

Barkow Petroleum: The approach used in this mark was to visually express the company’s three main operations: the blending, packaging and distribution of oil products. The mark itself symbolises a drop of liquid (oil) surrounded by, or ‘packaged in’ the letter ‘b’ as well as the concept of blending and movement.


Logo Design Book Review

Bauer & Black sells elastic goods for health care, supports everywhere on the human body. The basic design was intended to emphasise their special knit and flexibility.


How To Design Corporate Symbols Book

Spectra-Physics, Inc., the world’s leading laser manufacturer, began operations in 1963. Based on the principle of laser technology, this symbol, derived from the letterform “S” implies both energy and growth.


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The hundred or so logos in this book are great inspiration into the key values of logo design and I seriously recommend young logo designers check it out. If you’re ever stuck for an idea, inspiration can come in any form – sometimes flicking though a book full of random shapes can be all it takes to inspire an icon.

I got it on Amazon for a bargain £10! It smells great – like an old book you’d find in the library – funnily enough it’s stamped “Indiana University Southeast Library”, so if you go there, I may have just nabbed a gem out of the collection, sorry about that.

You can buy it here.

if you are looking for a professional logo designer, click here to get a quote!

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