Inclusive Branding: The Case for Accessible Design
Inclusive branding is not political; it is practical. From colour contrast to cultural intelligence, learn how to build a brand that serves everyone, backed by data from McKinsey and Nielsen.
International Trademarking: The Madrid Protocol Explained
International trademarking is complex, expensive, and absolutely necessary. This guide strips away the legal jargon to explain the Madrid Protocol, the risks of ‘Central Attack,’ and how to secure your brand globally without going bankrupt.
Content Repurposing Framework: Turn 1 Post into 10
Most businesses treat blog posts like single-use plastics. Stop. Here is a comprehensive guide to maximising the value of your content marketing efforts.
Customer Journey Mapping: The Brand Manager’s Guide
Most customer journey maps are pretty fictional, based on assumptions. This guide strips away the fluff to reveal how you can audit your brand experience, identify revenue leaks, and fix the operational silos killing your customer retention.
The Professional Logo Design Process: How To Make Logos
A logo is more than a pretty picture; it is a strategic business tool. In this exhaustive guide, Inkbot Design’s Creative Director walks you through the professional logo design process, from the initial brief to the final vector handover. Learn how to build a brand that lasts.
Brand Journalism: The Art of Thinking Like a Publisher
Brand journalism is not PR. It is the practice of thinking like a publisher, not an advertiser. Here is the operational blueprint for building a corporate newsroom that drives affinity without the hard sell.
Guest Blogging for Personal Branding: The Definitive Guide
Guest blogging is not just about backlinks; it is about reputation transfer. This exhaustive guide explores how to leverage high-authority publications to build your personal brand, drive referral traffic, and establish industry dominance.
Social Media Crisis Management: Protecting Brand Reputation
A single tweet can wipe millions off your valuation. This guide strips away the fluff to provide a forensic look at social media crisis management, from the “Golden 15 Minutes” to fighting AI-driven smear campaigns.
Top 10 AI Logo Generators: Good, Bad, and Legally Dubious
A forensic review of the top 10 AI logo generators. We strip away the marketing hype to test vector quality, copyright ownership, and commercial viability for serious entrepreneurs.
Project Management for Designers: Guide to Process & Profit
Creativity without control is just chaos. This exhaustive guide covers every aspect of project management for designers, from fighting scope creep to selecting the right tech stack.
