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8 Blogging Site Structure Tips That’ll Get You More Traffic

8 Blogging Site Structure Tips That’ll Get You More Traffic

Blogs are fantastic because they allow businesses to share their story, values and expertise with people online. 

Whether giving an opinion on a current event or tutorial for beginners in digital marketing, blogs have countless options available, making them one of many tools you can use when promoting yourself and your products/services!

Your site will be ranked higher in Google search results if you post fresh, high-quality content on a weekly or monthly basis. 

This means that the more often someone visits your blog and reads through all of these new posts written by yours truly – well, then there’s no doubt about it: They’re going to fall in rankings faster than an A-list celebrity with nothing but their charm left to break up any potential space between them and top spot!

What is a Blog?

What Is A Blog

The weblog was first introduced to combine what someone had experienced in their life with everything happening on the internet. 

It became known as blogs, which are short for web-logs or diary-like websites updated frequently (and often contain embedded media).

With the rise of automated publishing systems, blogging has become popular. The first primary site was Blogger, which gave people easy access to formatting and organisation tools for posts that were once only available through more technical means. 

Nowadays, there are self-hosted platforms such as WordPress where you can easily upload your content, thanks partly because it has an ecosystem full of talented designers/developers who will help make sure everything runs smoothly. 

Blog posts with high-quality content are the key to success on Google. This is because they rank higher when people do searches related to your business, which makes you one of their first results!

How can Blogging Help Your Business?

Blogging is one of the most effective techniques for driving traffic to your website and increasing search engine rankings. 

The more you produce high-quality content using relevant keywords, Google will eagerly crawl it so that users can easily find information on what they need from this resourceful site! 

Blogs are a fantastic way to gain organic traffic and increase brand awareness. You can link your blog to various places online, including social media platforms like LinkedIn or Facebook!

Blogs are a great way to engage your audience and build their interest in what you have going on. You can use the power of blogging as additional content, which will be intriguing for some people if written well enough! 

So, if you have a blog and are working on building your email list to send out emails for marketing efforts, then it is always recommended to include a subscription form at the end of every article or story. 

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This way, when people read something interesting, they’ll be notified about new content from you!

What is SEO?

What Is Seo Search Engine Optimisation

SEO is an essential part of your digital marketing strategy. 

The practice described as search engine optimisation (SEO) attempts to improve the appearance and positioning of web pages in organic searches, which have become increasingly important over time because this type of thing provides people with their primary source of discovering new information online; without it, those interested would be left out entirely.

Search engines use crawlers to gather information about all the content they can find on the internet. The bot starts from a known web page. 

It follows internal and external links, which helps them understand what each document is about by understanding its relationship with other similar documents within their massive database called “indexes.” 

The search engine pulls out the most relevant results for any given query, whether web pages with text or images. These organic listings can include news articles and videos as well!

Is SEO Valuable?

SEO is more valuable than ever! That’s because it has become so much more significant – now your website needs to be optimised for search engines to rank well and place relevant content where users can easily find them. 

SEO isn’t just a task for the faint-hearted. It’s an essential part of any business. You can apply it to web pages and blog posts and social media sites or ads online, which means that if you want your company seen, then there is no other option than to hire some good SEO who knows their stuff!

Your business needs search engine optimisation to stay afloat. For smaller, less wealthy businesses that don’t have the resources for more traditional marketing campaigns and branding techniques like TV commercials or billboards to get their name out there successfully.

SEO can be an essential part of your strategy towards success! Even if you’re using paid services from reliable companies with high standards for ranking web pages on SERPs (search engine results page), keywords will always remain king because people want information about what they are looking for without hassle.

How can SEO Drive Traffic to Your Blog?

Keyword research should be an integral part of your marketing strategy. It is one of the most critical steps in attracting traffic and increasing conversions on-site. 

Still, many businesses neglect this crucial aspect which can lead to their downfall if they don’t optimise keywords correctly!

The more specific your content is, the better chance it will rank well with search engines. This can help boost traffic on a website through good quality SEO practices which will always result from developing target-specific pieces of information.

As soon as you implement SEO into your site, it will reach more people than before. This means that new groups who might not have come across the information unless they specifically searched for what interests them may learn about all aspects of the business through these searches and share this knowledge with others too!

The power of SEO is in its ability to create a wide range of interested people. By using backlinks, you can reach out and connect with those that might not have found your site on their own without this help from outside sources, like blog posts or other websites writing about similar topics as yours, which link directly into content at specific points throughout each article/posting thus giving readers an accessible waypoint with more information right away!

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What are the Blogging Site Structure Tips to Get You More Traffic?

Site structure is vital for search engine optimisation and will make your website more accessible to people looking online. 

The crawlers that Google sends around sites scan the web’s content to find relevant information about specific topics, so keeping it organised with good URL addresses can help you rank higher on SERPs (search engines results pages). 

As a blogger, you might also use one of the many content management systems (CMS) like WordPress. SEOs love using WordPress because it’s so much easier to optimise your site structure!

1 – Plan Your Site Structure

Best Website Structure Plan

Your blog doesn’t need a myriad of categories and subcategories – just the right amount to keep readers engaged. 

You also want search engines able to scan your site, which means keeping things simple with one or two main headings for each page as well!

What is the best way to make sure you’re consistently ranking high in Google? You can use a content planner! 

Planning out your blog pieces regularly will help ensure they find you when people search for keywords. 

If there are particular categories on your site where posts haven’t been published recently or at all – such as if one was from ages ago but still shows up under “Blogs” – bin those and expand into other successful topics/topics areas instead, so nobody has forgotten about again because you don’t want their memory fading away. 

With this new system, you’ll be able to reorder your posts. It will make life easier for blog owners with lots of content!

2 – Think About Internal Linking

Internal linking is an important SEO strategy that helps search engines understand the hierarchy of your website. 

It can also be seen as a way to make sure all pages are linked together in some manner, which will increase their rank with Google because they’re considered relevant content on different topics/keywords throughout its site structure – similar to how rankings work nowadays!

When designing your website, make sure each page at the top of the pyramid links to one or more significant categories for readers. 

This will help those crawlers find what they’re looking for faster and be easier on their computer screens! Linking to related content is a great way to keep visitors on your site and pass link equity. 

Not only will you be more likely to rank higher on these pages, but they’ll also have better SEO because internal links are considered more potent than external ones! 

Internal links are the bread and butter of any SEO campaign. They’re a way to pass authority around your site, which can help increase rankings in certain areas that matter most – like Google’s ranking algorithm, for example! 

If one post ranks highly, you should use internal linking as an opportunity so others see the post while reading something else on your site!

3 – Sort Out the Best Categories on Your Site

Categories are a way for search engines to contextualise your site structure. The more categories you have, the better! 

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Consider what pages on your website receive high traffic or ones that are popular among visitors – then make those into their own category and link internally between them when possible.

4 – Taxonomies

These tags you can add to your posts will help search engines determine their content. 

They’re similar in function and usage as categories but don’t have any hierarchy – so if one gets expanded upon more than others may change accordingly! Come up with a list of tags that are relevant to your topic. 

The best way is to use one overarching theme for all posts and include keywords in each post if you’re using them!

5 – Redirect URLs

To avoid losing links or visitors, you should always redirect pages when changing their URLs. This will ensure that all the traffic associated with your post exists but in a different location, which helps keep things organised! 

Making sure your site structure is useful will ensure the success of both you and the search engine rankings. To keep things running smoothly, don’t get rid of any pages getting lots of traffic! 

If possible, avoid creating redirects on top of each other. This will make your site slow for both visitors and search engine crawlers. 

They have to follow multiple pathways around the web page, which can become overwhelming if many links point to you from different pages within one domain name.

6 – URL Structure

Best Web Url Length For Seo

Consider the long URL you’ve been using for your blog. Microsoft conducted a study to see whether users care about them or not and found that they can get up to 25% more views with shorter links! 

Shorten yours today, so people will be able to tell what kind of post it is when they click on it. Permalinks can slow down your site and make it more difficult for search engines. 

You should change these using PermaLink plugins, but be careful because you might need to redirect old links when transforming them into new ones!

7 – Pagination

Duplicate content is bad for rankings! It can cost you many views and stop ranking in search engines altogether. 

Search engine algorithms are trying to provide valuable information, so they won’t show two or more articles on a single page from your website if there’s already an article available with that subject matter – this would be called “cannibalisation” by experts. 

You could possibly put it entirely towards achieving success through internet marketing due to this very thing happening all too often when you least expect them.

8 – Site Map

To make sure that search engines can easily crawl your new site map, you’ll need to upload it as well on Google Search Console and Bing Webmaster Tools. 

And each time you change the layout of your site structure or blog posts, their algorithm will tell you again how important this particular update is for indexing purposes because if not, they may stop visiting altogether!

Final Take

The more organised you are with your site structure, the easier it is for your users to find what they need. 

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So if monotonous sounds like something that would interest or engage with anyone, don’t worry about being creative – just get started!

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Stuart Crawford

Stuart Crawford is an award-winning creative director and brand strategist with over 15 years of experience building memorable and influential brands. As Creative Director at Inkbot Design, a leading branding agency, Stuart oversees all creative projects and ensures each client receives a customised brand strategy and visual identity.

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