Minimalist Web Design: Why Less is More in Websites
We’ll look at examples of brilliant minimalist web design and extract lessons you can apply to your sites and apps. Follow the Inkbot Design blog!
Social & Paid Media
This category focuses on the “Amplification” of your brand. Social & Paid Media is where your visual identity meets your community. Learn how to maintain consistency while adapting to the fast-paced nature of social platforms.
We cover Social Media Branding strategies, including Instagram Grid Layouts, LinkedIn Personal Branding, and TikTok Content Creation. Additionally, explore guides on Advertising Design for paid campaigns, managing Influencer Partnerships, and leveraging User-Generated Content (UGC) to build social proof.
How to Create Marketing Videos That Connect with Your Audience
In this guide, I’ll walk you through the process of creating marketing videos—from identifying your audience and goals to writing compelling scripts!
The Ultimate Guide to Creating Engaging Explainer Videos
In this post, we’ll break down the critical ingredients for making compelling, watchable explainer videos that people want to see. Learn more here!
Search Engine Advertising: What Is It and How Does It Work?
Search engine advertising is a big deal in digital marketing. Also known as SEM, it focuses on paid ads appearing in search engine results.
7 Copywriting Techniques That Will Skyrocket Your Marketing
Mastering persuasive copywriting techniques takes practice but can pay off tremendously for your marketing efforts. Learn more here on the blog.
PPC Advertising: Boost Your Business with Pay-Per-Click Marketing
If you’re in the business of online advertising, chances are good that you’ve heard of pay-per-click, or PPC advertising. Learn what it is here!
Ad Testing: Measuring the Effectiveness of Advertising Campaigns
Ad testing is a process that evaluates the effectiveness of campaigns by measuring metrics to see how well an ad resonates with its audience.
The Importance of Typography in Advertising
We highlight the power of typography in advertising. When used effectively, typography is a powerful tool that enhances an advertising campaign.
Newspaper Advertising Guide: The Power of Paper
Newspaper advertising reaches broad, engaged audiences and enables you to target local markets. This guide will walk you through the process!
Branding vs Advertising: Understanding the Power of Perception and Promotion
Branding vs advertising are two components of a business’s marketing strategy. While they are interconnected, they serve distinct purposes.
