The logo is the “Keystone” of your visual identity. In this dedicated archive, we dive deep into the art and science of Logo Design. Whether you are a designer looking to refine your process or a business owner looking to hire, these resources cover every step of the journey.
Discover the 7 Types of Logos (from Wordmarks to Emblems), learn the Logo Design Process from sketch to vector, and understand the critical difference between Vector vs. Raster files. We also cover commercial topics, including Logo Design Costs, Deliverables Checklists, and the psychology behind Logo Shapes and hidden meanings.
The Volkswagen logo is a masterclass in survival. It endured its controversial origins, a 3D-chrome phase, and a global scandal. We break down the complete history and extract the crucial lessons every small business owner needs to learn about branding.
Why do logos for TV channels like the BBC and HBO work so well? They’re the ultimate masterclass in branding. A professional designer breaks down the 25 best TV channel logos and extracts the real-world lessons small businesses need to learn about simplicity, scalability, and brand identity.
Stop using the mortar and pestle. It’s lazy. We’re breaking down the 25 best pharmacy logos to show you what modern trust actually looks like. If you’re an entrepreneur or pharmacy owner, this is required reading before you design anything.
The history of the Jaguar logo design isn’t a clean story—it’s a chaotic 100-year case study in brand survival. We’re doing a deep dive into the Leaper, the Growler, the 2012 “liquid metal” fiasco, and the new 2024 JLR rebrand.
Why do some logos look professional and others… just don’t? It’s often not the idea, but the execution. A grid system is the underlying structure that separates amateur design from a timeless brand asset. Let’s break down why it matters and how to use one.
Real branding lessons are found in military logos. A senior designer breaks down the top 10 (USMC, SAS, SEALs) and explains how to apply their function, authority, and legacy principles to your small business brand.
The Domino’s logo is more than a familiar icon; it’s a 60-year case study in branding. We analyse its history, from the “three dots” origin and the 1996 “clutter” rebrand to the 2012 “pizza-less” genius. Learn the lessons every small business owner must know about simplicity, scalability, and digital-first design.
If you want a real-world education in brand strategy, stop browsing trends and start studying the Toyota logo design. It’s a relentless, billion-dollar lesson in scalability, brand architecture, and long-term equity. This article dissects why it works and what you can steal for your own brand.
The mastercard logo looks inevitable—just two simple circles. But that “simplicity” is a lie. It’s the result of 50+ years of brutal, strategic simplification. For entrepreneurs, this logo’s history is one of the most valuable case studies in branding.
The Unilever logo is a masterpiece of corporate branding… and a dangerous trap for startups. We’re deconstructing the 25 icons, the “Vitality” strategy, and the real reason it exists—a lesson in brand architecture that every entrepreneur needs to hear.
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