Brand Naming: How to Name a Brand
Brand naming deserves more careful thought and strategy. After all, your business name will likely stick around for a long time – Pick a good one!
Creative Career & Business
The business of design is just as important as the craft. This category is dedicated to the Creative Career—supporting Freelancers, Agency Owners, and In-House teams.
Find resources on Pricing Strategy (Hourly vs. Value-Based), writing winning Design Proposals, and managing Client Relationships. We also cover career growth topics like building a Design Portfolio, Hiring Creative Talent, and understanding Copyright & Trademark laws to protect your work.
Brand Metrics and Measurement Strategy: Turning Data into Insights
Check out this Ultimate Guide to Brand Metrics and Measurement Strategy: Turning Data into Insights – Follow the Inkbot Design blog today!
Factors Affecting Brand Equity: Why Your Brand Matters
Guide to Factors Affecting Brand Equity: Why Your Brand Matters. It comes down to 3 key factors: trust, relevance, and differentiation.
UX Design ROI: How to Calculate the Value of Investments
There are many more things on which UX design ROI depends, such as frequency of return, conversion rate, etc. Learn more on the design blog!
How to Set Branding Objectives for Business Success
Setting the right branding objectives is crucial for any business. But what exactly are branding objectives, and why do they matter?
Building a Brand Strategy: Essentials for Long-term Success
Brand strategy drives long-term success: Developing a comprehensive brand strategy is crucial for businesses to grow and thrive in the market.
12 Mistakes to Avoid When Building an E-commerce Brand
Check out the top 12 Mistakes to Avoid When Building an E-commerce Brand. Need help from an expert with eCommerce branding? Say hello!
Creative Branding is the Secret to Winning Business
Creative branding is pivotal in helping businesses cater to their customers’ needs using marketing approaches that grab attention and spark interest.
The Rebranding Process: Strategies for Success and Growth
The rebranding process may be complicated, but breaking it down into key steps ensures everything is well-planned and executed effectively.
Brand Differentiation: How to Stand Out in a Competitive Market
Brand differentiation is paramount in a competitive market where countless brands vie for consumers’ attention. Learn more on the design blog.
