The Power of the Umbrella Brand
An umbrella brand is a branding strategy that involves marketing related products under a single brand name. For example, Google or Unilever.
Creative Career & Business
The business of design is just as important as the craft. This category is dedicated to the Creative Career—supporting Freelancers, Agency Owners, and In-House teams.
Find resources on Pricing Strategy (Hourly vs. Value-Based), writing winning Design Proposals, and managing Client Relationships. We also cover career growth topics like building a Design Portfolio, Hiring Creative Talent, and understanding Copyright & Trademark laws to protect your work.
The 12 Best Data Extraction Tools To Check Out
This post will introduce you to the best data extraction tools and applications. You have to choose the best extraction software based on your needs.
The 20+ Best Tools for Startups
Check out The 20+ Best Tools for Startups and Small Businesses. Grow your Brand Online by Working with a Professional Branding Agency.
The Art and Science of Naming a Brand
This comprehensive guide will walk you through the key considerations and steps in naming a brand. Need help from a creative branding agency?
10 Disruptive Companies Shaping the Future
Have you ever used an iPhone? Ridden in an Uber? Flown budget airline JetBlue? Then, you’ve experienced disruptive companies firsthand.
Trademark vs Copyright: What’s the Difference?
While they sound similar and relate to property, there are some critical differences between trademark vs copyright that you need to understand.
Creative Business Sign Ideas to Attract Customers
This article will provide creative business sign ideas, tips, and examples to attract customers. We’ll cover critical considerations and popular options.
Customer Acquisition Cost (CAC) Formula and Examples
Your customer acquisition cost represents the average cost of acquiring a new customer. It’s calculated by dividing your marketing expenditures.
Integrated Office Technology: Streamlining Business Operations
Integrated office technology refers to systems in an office environment that can connect, communicate, and share data through a shared platform.
Improving the Ecommerce Customer Experience
This guide examines vital opportunities for improving the ecommerce customer experience in 2024 through optimised website design and more!
