Logo DesignBrandingDesign Inspiration

Top 10 Most Iconic Motorcycle Logos of All Time

Stuart Crawford

Welcome
We head out on an epic journey through some of the most memorable motorcycle logos ever designed over these past years. Learn more here!

Top 10 Most Iconic Motorcycle Logos of All Time

You understand what people say – a picture is worth one thousand words. However, do you know what a great logo is? It's a whole novel compressed into one incredible symbol.

Moreover, those little emblems are more than branding in the context of motorcycles. They are also storytellers, legacy carriers and icons woven into the fabric of riding culture. From famous brands to boutique names, each holds meaning, history, and a lot of gasoline charm.

Therefore, take a break from driving down highways or cruising back roads for once. Instead, stop somewhere safe with this cold drink in your hand while we head out on an epic journey through some of the most memorable motorcycle logos ever designed over these past years.

This is intended as your official rider's guidebook to top-of-the-line two-wheeled icons today!

Harley-Davidson – The Icon That Started It All

Harley Davidson Logo Design

Ah, the Bar & Shield is a classic. Simple, refreshing and satisfying, like a cold beer after a long ride.

It was born in 1910 (yeah, this one's an antique!), making it among the oldest logos in the bike biz — and one of the few to have survived over a century's worth of ups and downs for its Milwaukee makers. 

That bar is the untamed road ahead; that shield protects you from wind, rain, and whatever gets in your way. It's grit plus defence — the true spirit of a Hog.

The best logos let you fill in the blanks yourself, and Bar & Shield has spun enough campfire tales to make any rider starve-eyed with dreams of freedom, rebellion and hitting that open road. It's simple storytelling at its finest.

The Origins: A Study In Cool Understatement

Like many of history's greatest hits, our logo wasn't born out of overthinking — just necessity and understatement. In the early 1900s, Walter Davidson (one of our OG Harley heads) was thinking up easy ways to mark the parts of their bikes.

He came up with this soon-to-be iconic image: drew it with pen and ink … then chrome-plated history. Talking about the right place and amount of caffeine meets the Coca-Cola logo-level emblem for motorcycles.

Why It Works: Resonating With The Masses

Let's be honest: We're not selling toaster ovens here. These bikes are all about freedom, power and carefree coolness that every rider wants — nay needs — more of.

And another cool thing? Not trying so hard.

That Bar & Shield doesn't need flames, skulls, or naked cherubs straddling V-twin engines (though some guys get wild). No — it's like that strong, silent type who doesn't need to shout from the rooftops to be respected.

Its clean lines and no-fuss vibes hit you right in the gut. You get it without thinking about it too much — which is the hallmark of any tremendous minimalist art or branding worth its weight.

You know exactly what's in store when you see that Bar & Shield gleaming on some big, burly machine. It's a universal rough rider stamp of approval, and we can't help but tip our biker helmets to that kind of bad@$$ery.

Triumph – Majestically Old-School British Cool

Triumph Motorcycle Logo Design

We've all dreamed of being a dashing British lad or lass at some point. Swirling that snifter of scotch while donning our finest tweed riding jackets as we gaze wistfully out at the misty English countryside.

With Triumph's legendary crest logo, you can inject a bit of old-world motorcycling majesty into your modern rides!

This iconic emblem harkens back to the brand's origins in 1885, with that classic winged crest design that oozes British heraldic vibes. Each carefully illustrated element, from the twin detailing to that Union Jack shield, bursts with nostalgic panache and British pride.

Related:  25 Iconic Car Brand Logos That Drive Success

While sleek and minimalist modern logos are all the rage, Triumph's finely etched badge is just so charming. It transforms even their wildest new models, like the Rocket III muscle cruiser or Speed Triple streetfighter, into bastions of old-school cool.

Just picture that regal winged logo adorning the gas tank of your gleaming Triumph modern classic as you tour through the Cotswolds. It's a sublime badge worthy of a Shakespearean soliloquy! Rule Britannia and all that, old chap.

BMW – Putting the Spin on Innovation

New Bmw Logo Design

Timeless, striking, and, honestly, just downright fun to stare at and dissect, the BMW Roundel stands out as much for its mesmerising design as for the reputation of the machines it represents.

While many Moto logos hit you over the head with their toughness or performance pedigree, the roundel draws you in with its elegance, almost inviting you to come a little closer and get hypnotised by those curvaceous Bavarian swirls.

Reading the Roundel: Cracking the Code

Of all the Moto logos, this one's got to rank among the most deliciously cryptic and detail-rich, packed with enough subtle symbolism to make any world-class graphic designer weak at the knees.

Those contrasting blue and white panels in the middle? They pay homage to Bavaria's official colours and the brand's proud origins. Is that funky pattern ringing the edge? It's all about aerial movement – a tiny hat-tip to BMW's early forays into aeroplane engines before their two-wheeled takeover.

And we must remember the actual letters themselves. While B stands for “Bayern” (aka Bavaria) and M for “Motoren” (not to be confused with “Mmmm, doughnuts”), that teasing little slash between them can be interpreted in two ways:

First, it acts as a visual division separating the two abbreviations. However, for design wonks, it's also a nod to the tolerance or variation allowed during the manufacturing process. Could those sly Germans have crafted a more perfect metaphor for “precision engineering?” I think not.

The Power of Curves and Eternal Cool

For all its intricate details, the true power of this roundel lies in its dynamically curved canvas. Unlike hard angles and linear shapes, those soft ellipses and flowing forms practically beget a sense of momentum and smooth movement – precisely what you'd want from a brand rooted in finely tuned performance and luxury machines built to devour the blacktop.

Seriously, can you imagine this logo any other way? Those curves give it an eternal coolness and elegance that slick modern wordmarks or over-designed symbols could never capture.

After nearly a century, BMW's perfectly imperfect emblem remains the roundest, most mesmerising logo in the motorcycle realm. It walks that razor-thin line of prestige, heritage, and subtle rebel spirit like no other crest or wordmark can.

While the bar & shield and Triumph's bullseye revive our engines, the roundel channels pure velocity and sophistication into one hypnotic package. Talk about a logo that lives up to the “Ultimate Driving Machine” philosophy in the most fittingly modern yet timelessly classy way possible.

Suzuki – Infinite Road Possibilities

Suzuki Logo Design

Sleek, simple, and born ready to shred the racetrack or gnarliest of off-road trails, Suzuki's signature “S” mark is a masterclass in transforming a single letter into a dynamic icon seared into every gearhead's brainwaves.

With its sharp angles emulating forward thrust, that signature slashed “S” cuts like an ornery little switchblade of a logo, injecting some seriously spicy Japanese flavour into the drab logo landscape. Crouched and ready to pounce like a hungry tiger, this emblem was built for speed and killer instincts from Day 1.

Related:  Why Social Media Marketing and Graphic Design Go Hand in Hand

And that stunning red sun-kissed backdrop? It's more than just a striking colour scheme – a direct link to the automaker's Land of the Rising Sun heritage and reverence for their culture's ancient emblem for discipline, vigour, and excellence.

With one glance, this logo promises the precision of a samurai sword and the hot-blooded vitality of a coiled snake ready to strike at a moment's notice.

It may be minimal on the surface, but Suzuki's mark is brimming with dynamic energy and symbolism ripped straight from the legends. Tread carefully, rider – this logo's got some bite behind that bark!

Honda – Born on the Wings of Dreams

Honda Motorcycle Logos

Widely considered one of the all-time great emblems for bikes and beyond, Honda's iconic wing badge has been the mark burned into millions of dashboards, tanks, and hearts of dedicated fans across decades of defying convention and dreaming more significant than any fledgling company had a right to.

At first glance, it's one of the simplest yet boldest logos in the moto game – a clean letter “H” encircled by a trim wing crest, commanding attention like an emperor in its squared lines and jet-black gravitas. But dig deeper into that wing's tale, and you'll find a rich backstory of ambition, imagination, and straight-up barnstorming badassery that makes this mark utterly unforgettable.

Like many of history's proudest logos, the wing was born of a classic underdog tale. When Soichiro Honda was first getting his tiny operation off the ground in the late 1940s, he was willing to slap his company's name on anything to make a buck – motorised bicycles, portable generators, you name it.

But once his little band of misfits started dreaming up their first actual motorcycle prototypes, he needed a brand identity to match their limitless aspirations.

And where did he find that inspiration? By gazing skywards at the majestic freedom of winged creatures, of course. The rest was history as Honda's wings took glorious flight on the backs of millions of satisfied customers all across the globe.

Seamlessly blending the kanji character for “win” and the upward soar of eagles and falcons, that wing mark became an unforgettable promise of elevation, empowerment, and the pure euphoria of unbridled adventure waiting around every curve in the road.

To this day, few logos conjure such a palpable sense of release and possibility in the hearts of riders worldwide. At a glance, it's bold yet calming, substantial yet ethereal, the perfect spirit of hitting those unlimited skies while staying grounded in Honda's longstanding quest for quality and progress.

Yamaha – Music to the ears

Yamaha Logo Design Motorcycles

Yamaha, renowned today as one of the leading motorcycle manufacturers, has its roots deeply embedded in the music world. Its famous ‘tuning fork' logo beautifully encapsulates this origin story, which carries profound historical and symbolic significance for the brand.

From Music to Machines

Founded as Nippon Gakki Co., Ltd. in 1897, Yamaha initially focused on producing musical instruments. By 1898, the company adopted the tuning fork as its corporate emblem. This choice was not arbitrary; it reflected Yamaha's commitment to harmony in music production.

Symbolism of the Three Tuning Forks

The logo features three interlocking tuning forks, each representing a core aspect of Yamaha's business philosophy: technology, production, and sales. These intertwined elements symbolise the cooperative relationship necessary for success and innovation.

Evolution and Distinction

While the tuning fork design became standardised in 1967, subtle updates have kept it contemporary. Interestingly, colour differentiates the company's divisions: the musical division embraces a regal purple, whereas the motor division adopts a dynamic red. This colour distinction emphasises the unique identity of each branch while maintaining a cohesive brand image.

Related:  Exploring the Top 10 Cosmetic Logos

In essence, Yamaha's ‘tuning fork' logo is more than a mere symbol; it's a testament to the brand's legacy, bridging the past with the future and blending the art of sound with the science of speed.

Ducati – Scrapping Its Way to Glory

Ducati Logo Design

Ducati's logo has undergone numerous transformations, mirroring the company's dynamic history and corporate shifts. Initially founded in Bologna in 1926 by the Ducati brothers—Bruno, Adriano, and Marcello—the company initially focused on producing radio products.

However, their venture into engine and motorcycle manufacturing after World War II marked a significant turning point. This success led to a split in 1953 into two distinct entities: Ducati Meccanica SpA, dedicated to motorcycles, and Ducati Elettronica, focused on electronics.

With this separation, the company introduced a new logo that captured the spirit and focus of its motorcycle division. Throughout the 1950s and '60s, Ducati continued to evolve its brand identity, adopting various logos that reflected its innovative edge and the changing times.

A significant logo overhaul occurred in 1975 with the design expertise of Giorgetto Giugiaro, aligning with Ducati's forward-thinking approach. This logo remained substantial until 1985, when Cagiva acquired Ducati, prompting another redesign to align with the new corporate ownership.

The brand underwent another transformation in 1998 after the Texas Pacific Group took control, introducing a fresh logo representing Ducati's new era. The most recent update came in 2008, crafted by Landor Design, establishing the sleek and modern branding that Ducati is recognised by today. This logo reflects both its rich heritage and its commitment to innovation.

Indian Motorcycle – Channeling Native Pride

Indian Motorcycle Logos

All right, enough Euro flair for now – time to show some big ol' Yankee Doodle love with one of America's proudest, most patriotically prestigious motorcycle logos: the iconic Indian Motorcycle crest.

With its stoic Native American chief gazing off in quiet determination, arms folded across his chest in serene defiance, it's one of the most instantly identifiable emblems in the moto-sphere and beyond. Whether inked onto brawny tanks in brilliant shades of red or gold or gleaming on the flanks of some massive highway cruiser, that proud chief cuts a figure that demands, nay commands, your respect and attention.

And really, how can it not? The evocative imagery of a dignified warrior on the verge of battle draws you into Indian's long, tumultuous history of passion, grit, and resurrection from the ashes. It's a poignant, profoundly American reminder that behind every rumbling V-twin engine is a legacy of perseverance against all odds.

Dive deeper into the crest's hidden symbolism, and you'll discover even more layers of meaning. From the peerless headdress suggesting Indian's claim as “chief among motorcycles” to the deep thundercloud palette foreshadowing the storm those big bikes are capable of unleashing, it's pure Americana distilled into one stunningly powerful work of graphic art that sells both the sizzle and the steak.

Plus, let's give credit where credit's due – Indian's branding team has outstanding taste in typefaces to round out that warrior figure. The no-nonsense slab serif font radiates strength, stability, and an inherent toughness, perfectly complementing their bikes' reputations as royally brawny yet highly refined road titans.

Love it or hate it, this logo will forever reign as a true chief of crests in the riding world – the embodiment of patriotic passion, legacy craftsmanship, and the unstoppable American spirit in two-wheeled form.

Aprilia: Italian Pizzazz in Three Ways

Aprilia Motorcycles Logo Design

When you look at the logo of this famous mark, it may seem very simple, but it is a big mistake to consider it as such. This badge represents a classic example of minimalism and carries a deep meaning that reflects the company's core value system.

Related:  Top 10 Best Japanese Logos for Branding Inspiration

Three rhombuses leaning against each other stand for three things dear to Aprilia – Design, Technology, and Racing Spirit. The design is eye-catching because it shows their commitment to breaking limits by creating visually appealing, powerful machines.

The most outstanding thing about the Aprilia emblem is its red colour. It's not just red; it's a alive red full of passion, energy and that Italian touch we know too well. Like their bikes, this mark demands attention and, once seen, is always remembered.

Two-wheeled la Dolce Vita

In terms of age or size, there might be others who have been around longer or have more significant numbers than them, but what these guys lack in years is that they make up for with heart and soul expressed through craftsmanship that turns every bike into a masterpiece. So, if carving through canyons or cruising down the main street, remember those three diamonds mean you're living life on two wheels la dolce vita.

Kawasaki – Roaring Anime Robot Style

Kawasaki Logo Design K

Kawasaki's journey from heavy industry to motorcycle manufacturing is reflected in the evolution of its logo, highlighting its rich heritage and cultural associations. Founded in 1896 by Shozo Kawasaki, the company focused on heavy industries such as shipping, trains, and aviation before venturing into motorcycles in 1962.

Early Logos and Symbolism

1961, the company unveiled its first logo, featuring the ‘River Mark.' This symbol, reminiscent of a flag, celebrated Kawasaki's deep roots in the shipping industry. It was more than just a design—it was a nod to the company's historical significance and the pivotal role of water transportation in its development.

The Scarlet' K'

By 1967, the logo underwent a significant transformation. A bold, scarlet red ‘K' became the new emblem, with red chosen for its cultural ties to Japan, where red is often associated with strength and energy. This striking design helped define Kawasaki's identity in the global motorcycle market.

Return of the River Mark

The ‘River Mark' made a celebrated comeback with the launch of the supercharged Ninja H2 and H2R models in 2015, symbolising a return to the company's roots in innovation and engineering excellence. By 2021, Kawasaki embraced the River Mark as its official Corporate Identity symbol, reaffirming its connection to the past while looking towards the future.

Kawasaki's logos encapsulate the brand's evolution, honouring its industrial legacy and cultural foundation through symbolic imagery. The River Mark, in particular, stands as a testament to the enduring impact of its original industries.

Other Notable Motorcycle Logos

Moto Guzzi

Moto Guzzi Logo Design

The iconic eagle logo of Moto Guzzi carries a heartfelt story rooted in camaraderie and commemoration. After World War I, three friends from the Italian Air Corps—pilots Giorgio Parodi and Giovanni Ravelli and mechanic Carlo Guzzi—envisioned starting a motorcycle company.

Tragically, Ravelli died in a plane crash shortly after the war. Parodi and Guzzi incorporated an eagle into their brand logo to honour their friend, symbolising the wings of their military uniforms and serving as a lasting tribute to Ravelli's legacy.

Evolution of the Logo

Since its inception, the Moto Guzzi eagle emblem has undergone numerous redesigns to stay contemporary while retaining its symbolic essence.

The most notable update occurred in 2007, ensuring the logo remains relevant in modern branding without losing its historical significance. This continuous evolution underscores the brand's commitment to honouring its roots while adapting to changing times.

Husqvarna

Husqvarna Logo Design

Husqvarna's rich legacy, stemming from its foundation in 1689, encapsulates the evolution of a brand and the emblem that identifies it today. Born as a manufacturer of muskets, Husqvarna boasts one of the world's longest-running industrial operations.

Related:  The Art and Science of Geometric Logo Design

Origins and Early Symbolism

The original Husqvarna logo drew inspiration from its early days, featuring a rounded seal with three ascending lines that conjured the image of a crown. This design symbolised strength and precision—necessary for their initial musket production.

Diversification and Ownership Changes

In 1903, Husqvarna ventured into the world of motorcycles. Decades later, their motorcycle division became a standalone entity during the 1980s. Subsequent ownership transitions involved sales to industry giants like Cagiva, BMW, and KTM. Despite these changes, the brand identity remained anchored in its distinctive logo.

Modern Redesign and Evolution

In its current recognisable form, the logo was introduced in 1974 by designer Hornaz Kapadia. This modern design is an evolution, maintaining the essence of the initial emblem while streamlining its appearance for contemporary appeal. The most recent update occurred in 2012, when the blue hue was deepened, enhancing its visual impact and aligning with the brand's bold and innovative spirit.

The Husqvarna logo represents the brand's enduring legacy and adaptability and a proud heritage ingrained in precision and forward-thinking innovation. Its design journey is as storied as the brand itself, reflecting the ongoing evolution of Husqvarna through time.

Bultaco

Bultaco Logo Design

The iconic ‘thumbs up' logo for the well-known motorcycle brand has a unique and spirited origin. It all began when the founder, Francesc Xavier Bulto, affectionately nicknamed ‘Paco,' observed an intriguing moment during a race. British motorcycle racer David Whitworth signalled his pit crew with a thumbs-up gesture to indicate everything was going smoothly. Inspired by this universal symbol of positivity and success, Paco adopted it as his company's emblem.

A Legacy in Motorcycle Racing

The roots of this remarkable brand trace back to 1958. Paco Bulto, previously a director at Montesa motorcycles in Spain, ventured into building his legacy. After a disagreement over the closure of Montesa's racing department, Bulto parted ways. However, his passion for speed couldn't be quelled. Encouraged by the racing team, he quickly established a new company, reflecting his name—Bultaco.

In the world of motorcycle racing, Bultaco carved a notable niche. The company gained fame in the 1960s through its prowess in road racing. The real breakthrough, however, came in the 1970s with the introduction of their light and nimble Sherpa trials bike, designed in collaboration with the British rider Sammy Miller. This innovation set new standards in the trial scene and cemented the company's reputation as a leader in racing innovation.

Thus, the brand's story is woven with innovation, passion, and a simple yet powerful thumbs-up sign, signalling triumph and excellence at every turn.

The Art of a Great Moto Emblem

How To Start A Brand Harley Davidson

Whew, what a wild ride! From the old classics to the new kids on the tank, there's no shortage of iconic motorcycle logos inspiring lust, reverence, and envious stares on the roads and highways worldwide.

But what is it that makes these symbols so unique? Why do certain logos seem to burn themselves into our psyches while others sputter like a misfiring tailpipe?

In my humble opinion, as both a lifelong rider and design geek, it all boils down to three essential ingredients:

Telling a Powerful Story

Behind every unforgettable logo, a captivating origin tale and more profound meaning are embedded into those lines, shapes, and colours that immediately intrigue the viewer. Whether it's Triumph's heritage as a British motoring icon or Indian's nod to American perseverance and the mighty spirit of the First Nations, the most covetable badges are the ones that spin an entire mythology with just one glance.

At their core, all great moto crests are master storytellers, inviting you to jump down the proverbial rabbit hole into the brand's world and philosophies. The Harley bar and shield alone recalls many tales of open roads, brotherhood, and hard-won freedom under the sun. Logos like those plant irresistible seeds of wanderlust, rebellion, and curiosity every single time – the hallmark of any compelling graphic.

Related:  Images in Web Design: A Comprehensive Guide

Emotional Resonance for Enthusiasts and Newcomers Alike

Of course, spinning a good yarn is one thing. But the most legendary logos, the true heavy hitters that make millions of riders nerd out for posters, stickers, and fully-sleeved tattoos? They're the ones that stir up a deep, unshakeable sense of emotional resonance and feeling in your core.

Whether it's the heart-pounding rise you get from Suzuki's fierce racetrack predator or the tranquil yet empowering zen channelled by Honda's wings, these marks forge an undeniable human connection beyond looks alone. One glimpse at MV Agusta's furious pterodactyl warriors in flight, and even the most casual observer has to feel a tiny shot of nitrous-fueled adrenaline just from those visual fireworks.

These elite logos operate on the same level as great mascots and animated icons – they have a living, breathing personality that lets your imagination run wild. Combined with the motorcycles' innate mechanical beauty and power, these insignias become intrinsic extensions of the rider's psyche and thrill-seeking spirit, the ultimate hook that builds diehards for life.

Fearless Creativity and Pushing Boundaries

Last but certainly not least, the most respected motorcycle logos are the ones that take risks and buck trends with their bold, even brazen designs. So much of riding culture is rooted in nonconformity, rejecting the bland and embracing a bold, individualistic attitude.

Naturally, the most memorable emblems have to channel those same renegade vibes and push the graphic boundaries of what we've come to expect. Just look at how Ducati's snarling red monster stands out so ferociously in the arena or Indian's upright Chief cuts such a confident, assertive figure in the brand's imagery.

Meanwhile, unconventional left-field mashups like MV Agusta's winged warhorse emblem or BMW's spinning roundel completely redefine what a bike badge can and should be. That unapologetic fearlessness to colour outside the lines and ignore all the corporate rules ultimately makes those cult-favourite logos irresistibly cool.

But surprise and boundary-pushing have always been the spark that keeps the moto world exciting and evolving. Without the courage to take big stylistic swings and blur the lines of what's expected, we'd still be stuck with boring text-based wordmarks or staid family crests.

Yawn.

Instead, the most respected and revered motorcycle logos are the ones that ooze an infectious sense of energy, imagination, and devil-may-care attitude – the same audacious spirit we all crave when hitting the throttle and tearing up the tarmac.

So, as cliche as it may sound, the most transcendent motorcycle insignias are indeed labours of love – ones penned by artists, designers, and brand stewards who eat, sleep, and breathe the pure rush of riding itself. You can feel that lifeblood passion pulsing through every lavish detail and stylistic flourish.

Whether it's the handcrafted character of Harley's original 1910 pen and ink or the untamed ferocity of Ducati's raging beast, the magic is in how these marks transport you right into the developer's moto-mad psyche. And let's be honest – that's the closest any of us can get to immortalising our pursuit of speed, freedom, and the road's siren song on the grandest of stages.

The Mystique and Magnetism of Two-Wheeled Branding

Harley Davidson Website Design

When you peel back the layers, the most legendary motorcycle badges share one thing: they effortlessly capture the primal, intoxicating romance of riding itself in one condensed, high-octane emblem.

Related:  Creative Logo Design: Crafting Visual Identity

From the very first time our youthful eyes gazed upon those hypnotic Harley bars or BMW's whirlpool of flawless curves, a lifelong obsession was born – an unshakeable pursuit of that indescribable feeling of power, independence, and unrestrained joy that only a throttle can provide.

The most outstanding motorcycle logos don't just represent brands or products – they give vividly inked life to every velvet-wrapped daydream of twisting that grip to the stop and disappearing over the horizon into a realm of beauty and freedom. They constantly remind us to reject the bland and expected, to rage gloriously against the soulless machine of conformity until our dying days.

Most of all, though, these elite insignias symbolise more than just a means of transportation. They represent a way of life, one soaked in gasoline fumes and rooted in the endless pursuit of getting as close to the heavens as humanly possible on two wheels. So whether you're gazing lovestruck at that Triumph bullseye or hypnotised by Suzuki's evil “S”, always remember:

Those logos aren't just branding exercises or fancy trademarks. They're banners waving you forward to the purest, most adrenaline-soaked adventures. They're bold testaments to lives lived wide-open and full of velocity verve.

They're eternal promises that as long as you've got a rumbling engine kicking, the roads to glory and tranquillity are still yours for the taking. See you out there, riders – and revel in the mystique.

Motorcycle Logos FAQs

What is the oldest logo still in use for a motorcycle brand?

Harley Davidson's Bar & Shield emblem, created in 1910, is considered the longest-living and continuously used logo in any motorcycling company worldwide.

Which logos are the most valuable or expensive to lease?

Although their monetary values remain guarded secrets, it is believed that Harley-Davidson, BMW Motorrad, and Honda have some of the most highly-priced licensed brands and trademarks around.

How many colours are in the Indian Motorcycle logo?

The current Indian Motorcycle logo has three colours – red, gold (or yellow), and black.

What does the BMW roundel symbolise?

The blue and white panels on BMW's roundel represent the Bavarian flag colours where it was established; outer quadrants resemble an aeroplane propeller blade as a nod towards the aviation beginnings of this brand.

What hidden meaning does Triumph's logo hold?

The Triumph emblem consists of a stylised bullseye divided into three sections, subtly hinting at or depicting its name's “Tri” part.

Why is Ducati's oft-called “Monster” logo named such?

Ducati's snarling red creature badge adorned their naked sport bike range known as Monsters, so fans started referring to it as an instantly recognisable Monster Logo.

What does the Harley “Bar & Shield” logo symbolise?

The Bar represents forward motion, while the Shield acts as protection against elements for riders

Whose corporate insignia showcases an image of a Native American chieftain?

Indian Motorcycle's iconic branding proudly depicts a Native American chief or warrior.

What do the wings on the Hondas logo represent?

The wings suggest elevation, freedom, and soaring ambition, perfectly encapsulating Honda's innovative drive and future-focused ethos.

Where did Suzuki get inspiration for their “S” logo?

The sharp, dynamic calligraphic ‘S' was designed with a predatory animal about to pounce in mind. This was done to reflect Suzuki's sporty performance heritage.

Photo of author
Written By
Stuart Crawford
Stuart Crawford is an award-winning creative director and brand strategist with over 15 years of experience building memorable and influential brands. As Creative Director at Inkbot Design, a leading branding agency, Stuart oversees all creative projects and ensures each client receives a customised brand strategy and visual identity.

Need help Building your Brand?

Stop leaving money on the table with weak branding. We'll build you a complete brand identity that connects with customers and drives real revenue!

Leave a Comment

Inkbot Design Reviews

We've Generated £110M+ in Revenue for Brands Across 21 Countries

Our brand design systems have helped 300+ businesses increase their prices by an average of 35% without losing customers. While others chase trends, we architect brand identities that position you as the only logical choice in your market. Book a brand audit call now - we'll show you exactly how much money you're leaving on the table with your current branding (and how to fix it).