How AI Video Creation is Revolutionising Marketing

How AI Video Creation is Revolutionising Marketing

Today, visibility is currency, and video is the gold standard.

Video content dominates how brands earn attention and drive action, from product demos and customer testimonials to viral shorts and onboarding walkthroughs.

But video marketing hasn’t always been accessible. High-quality video production demanded cameras, crews, editors, and substantial financial resources. In 2025, all of that is changing fast.

Artificial Intelligence has ushered in a new era for video marketing. Anyone with a script and a strategy can now create studio-quality content in just a few minutes. AI enables marketers to speed up operations while providing better personalisation and enhanced conversion rates.

This paper examines the transformation of video marketing through the use of AI. It explains that brands that do not adopt this technology will lose ground permanently.

The Rise of Video Marketing: Why It’s a Non-Negotiable

The following statement needs to be acknowledged immediately: Video is a separate entity rather than a traditional marketing channel. It’s the medium—the dominant force. The content format audiences consume most, trust most and act on the fastest.

And the data proves it.

The percentage of marketers using video in their strategies stood at 63% in 2017. The statistics from HubSpot demonstrate a remarkable shift because video marketing usage increased from 63% in 2017 to 91% in 2024.

That’s not slow adoption. That’s a full-scale shift. Video has become the primary means by which modern brands build awareness, explain their products, and drive conversions.

The Impact Across the Funnel:

WebFX’s research further underscores the video’s effectiveness:

• 86% of marketers say video has directly helped them generate leads.
• 88% report that it has improved their return on investment.
• 82% say video has increased the average time users spend on their site, which is directly tied to stronger engagement and lower bounce rates.

On the consumer side, the preferences are even more telling:

• The retention rate of messages delivered through video reaches 95%, while text-only messages achieve only 10% retention.
• 72% of consumers prefer learning about a product or service through video rather than static content, documents, or live sales calls.

In short, you’re probably not being heard if you’re not speaking to your audience through video.

Why Video Performs So Well

The strength of video content arises from its combination of sensory elements. It holds people’s attention through visual elements, auditory components, and emotional connections. It simplifies complex ideas quickly. It builds trust through facial expressions and tone. Any other format that lasts shorter than the video keeps viewers engaged.

Brands use video across social media reels and long-form explainers to establish immediate and profound relationships with their audience.

But There’s a Problem.

The advantages of video marketing remain out of reach for many businesses that view traditional video production as inaccessible. Marketing teams with limited resources face challenges because video production demands both time and financial resources, making it difficult to scale up.

Here are some of the most common roadblocks:

High Production Costs

The costs of employing videographers, editors, voice talent, and designers escalate rapidly when combined. Producing a 90-second video with animation or localisation requires a significant financial investment of several thousand dollars.

Choosing experienced online video editors can help ensure that complex animations and localisation processes are handled efficiently without inflating costs.

Time-Intensive Workflows

The process from scripting to filming to editing and exporting requires two to four weeks, challenging teams who need fast results.

Specialised Skill Requirements

Video content production demands specialised tools and additional team members, including camera operators, editors, motion designers and sound engineers.

The process of adapting a video for different geographic markets and language versions extends beyond simply adding subtitles. Multiple versions of the content need to be manually recreated. At the same time, the audio requires re-recording, and the visual elements need to be modified.

Companies tend to restrict their video content to minimal flagship assets or altogether avoid video production due to these challenges. The emergence of artificial intelligence has started to change established video marketing rules at this point.

The arrival of AI brings transformative power to the industry, which previously viewed it as a novelty.

AI video creation was presented as a novelty to marketers only a few years back. The robotic voiceovers, clunky avatars, and templated visuals caused more problems than they solved for marketers.

But that’s changed. Fast.

The role of AI technology in 2025 extends beyond being helpful because it has become essential. The technology has evolved beyond its role as a time-saving tool for teams with limited financial resources. The backbone of modern video production now relies on scalable, high-impact, consistent video creation.

What AI Can Do for Video Marketers

Scriptwriting with Natural Language Models

Users can generate complete video scripts using tools like ChatGPT and Jasper by supplying basic inputs, such as keywords, product descriptions, or campaign objectives.

Voiceovers with Human-Like Emotions

The current state of AI voice generation produces speech which most people cannot differentiate from human-recorded voices. The technology provides natural speech patterns and genuine intonation and supports multiple linguistic and accent options.

Text-to-Video Generation

Tools like Pictory and Lumen5 enable users to transform long-form content into videos, incorporating visuals, captions, music, and transitions.

AI-Generated Avatars

Heygen and similar platforms offer digital avatar options that enable users to deliver scripted content directly to the camera, creating training videos, explainers, and onboarding materials. The market offers Heygen alternatives with equivalent capabilities, available through various pricing structures, voice database options, and avatar realism levels.

Personalised Videos at Scale

AI uses CRM data and automation tools to produce thousands of customised videos that address specific viewers based on their names, companies, individual interests and observed behaviours. Customised videos outperform standard, generic messages in sales, onboarding, and lifecycle campaigns.

Automated Editing, Subtitles, and Translations

Descript, Runway and Wisecut use AI to perform automated editing functions, which include removing dead air and filler words and adding captions and content translation across various languages.

Performance Analysis and Optimisation

After AI completes the publishing process, it continues its operation. The system evaluates viewer interaction and examines where users leave the content before offering recommendations to improve upcoming performance through script or visual modifications.

What This Means for Marketers

A single marketer can now accomplish tasks that previously needed a complete production team through AI implementation.

The entire process, from ideation to creation through editing and personalisation, followed by localisation and publication, becomes possible in significantly reduced time and expense. The method, which previously required three weeks and three people, can now be completed in just three hours.

This isn’t just more efficient. It’s transformational. AI technology creates equal opportunities, enabling small organisations and startups to produce content at the same pace and with equal quality as large corporations.

How Brands Use AI Video Creation

1. Scriptwriting and Ideation

The process of developing video concepts is the most challenging aspect. AI tools like Jasper and ChatGPT can now complete video scripts by processing specified topics. These can adapt their tone to match different platforms, as well as other personas. Creating a serious webinar script for B2B SaaS products is also possible through this. AI reduces the time spent during the idea-generation process.

2. Voiceovers and Cloned Narration

Finding voice actors or recording in-house voiceovers proves both time-consuming and costly. Modern AI technology produces hyper-realistic voice generation, including natural inflexion, emotion, and multiple language capabilities. This also includes adjustable pacing, pitch, and emotion. The result? Users can acquire high-quality voiceovers in minutes through the system, eliminating the need for microphones or audio engineers.

3. Avatar Videos Without Cameras

This is where AI truly shines. The requirement to appear on camera to produce professional video content no longer exists. AI-generated avatars now provide realistic facial movements and speech synchronisation to deliver your scripted content.

Users can select from various presenter avatars through the Heygen platform, which has become popular for this specific format. Various Heygen alternatives also exist, which may be better for different use cases.

4. Text-to-Video Conversion

The blog post, press release, and whitepaper remain untouched because you have no video. Platforms like Pictory and Lumen5 enable the automatic transformation of extended written texts into engaging video content, complete with suitable imagery and automated voiceovers.

5. Personalised Video at Scale

Only artificial intelligence possesses the ability to tackle this advanced capability. The system enables the distribution of individualised videos to lead (many) through first name, company name, or location usage.

Platforms like Tavus help with Personalised intros, Custom CTA slides and Dynamic overlays based on viewer data. The result? Higher clickthroughs, better engagement, and a deeper connection.

WebFX reports that personalised video messages boost email open rates by 272% and elevate clickthrough rates to ten times higher than conventional static content.

6. AI-Powered Editing

The video production process reaches its peak in terms of time and expenditure during the editing stage. AI changes that dramatically. The platforms offer multiple features, including Auto-Zoom, captions, music transitions, and branding elements, which can be accessed with just a few clicks.

7. Multilingual Localisation

International scaling companies find value in AI because it provides video dubbing services with automatic lip-syncing and accent adjustment for 20+ languages. No re-recording. There are no voice actor fees. Simply upload your script or audio, and the system will generate localised variants within minutes.

SaaS businesses, alongside e-commerce and educational organisations seeking international expansion, benefit significantly from this feature because it avoids increasing video production expenses.

The Anatomy of a Viral Marketing Video

Everyone wants to go viral. Few know how.

AI technologies simplify the identification and duplication of elements, which boosts the organic reach potential of videos. However, they do not ensure absolute virality.

Most viral videos contain specific components that AI helps users enhance for better success rates. Here’s what viral videos almost always include and how AI helps optimise them:

1. A Hook in the First 3 Seconds

Attention is the currency. Users decide to watch videos or scroll through content during their initial three-second exposure. The viral videos have:

The first three seconds of viral videos feature jarring visuals, intense emotions, and provocative statements.

The first presentation shows viewers the core problem with their marketing failure through a direct statement.

2. Emotional Resonance

The most shared videos evoke emotions such as laughter, inspiration, surprise, or even outrage. According to WebFX, videos that tap into emotion are 2 times more likely to be shared than purely informative ones, due to brevity and Rhythm.

Short-form video works. The major social media platforms, such as TikTok, YouTube, Instagram, Reels, and Shorts, primarily focus on videos that are shorter than 60 seconds. However, even long videos can benefit from a fast pace and disruption of patterns.

4. Memorable Visuals

Terrific visuals make a video memorable, whether through animation, jump cuts, expressive avatars, or cinematic stock footage.

5. Clear Call-to-Action (CTA)

Viral without direction is wasted reach. The CTA should be a natural extension, not a hard sell.

The Future of Personalised Video: What Marketers Need to Know

We’ve already covered how AI can personalise at scale. But this capability is just getting started. The next generation of personalisation will go far beyond first-name tokens or CRM-driven insertions. We may see these in future.

1. Buyer Journey Mapping with AI

Soon, AI won’t just personalise content; it will decide what kind of video to show based on a person’s journey stage:

First visit? → Product overview.

Returning visitor? → Social proof or comparison content.

Ready to buy? → Personalised demo.

2. Voice and Face Personalisation

We are already seeing the regeneration of nearly identical voices among celebrities. With growing times, through AI voice synthesis and facial generation, brands can create custom avatars that resemble familiar personalities or influencers, fine-tuned to meet the preferences of a target segment.

Ethical concerns? Absolutely. But with opt-in and disclosure, this can become a powerful bridge between automation and connection.

3. Data Integration with Zero Manual Effort

Marketers won’t need to manually upload lists or segments. But how about a future where AI will sync with CRM, product databases, and web analytics to generate videos in response to real-time behaviours:

Did someone abandon a cart? Auto-trigger a personalised video within 5 minutes.

Does a customer hit a milestone? Deliver a custom thank-you video.

4. Hyperlocal and Multilingual Personalisation

Localisation is the low-hanging fruit of personalisation. By combining AI dubbing, regional stock footage, and adaptive scripting, brands can create country-specific or city-specific versions of their videos without having to start from scratch each time.

According to HubSpot, 92% of consumers say they’re more likely to engage with content tailored to their region or language. AI makes this level of localisation feasible for even small businesses.

B2B AI Video Marketing That Converts: Strategies for SaaS and Service Brands

While viral videos and short-form reels may dominate the B2C landscape, in B2B, the video serves a different purpose: it educates, builds trust, and accelerates decision-making.

Video is no longer just a top-of-funnel awareness tool for SaaS platforms, enterprise software companies, consultancies, and service-based brands. It plays a role in every buyer journey stage, from consideration to renewal. And thanks to AI, B2B marketers can now create scalable, role-specific, and even personalised video content that fits seamlessly into their revenue operations.

Why Video is Critical in B2B

B2B buyers are cautious. They don’t act on emotion alone. They want proof, clarity, and confidence. A well-crafted video can:

1. Shorten the sales cycle
2. Explain complex concepts in seconds
3. Position your brand as a thought leader
4. Create scalable assets for sales enablement and onboarding

According to HubSpot, 70% of B2B buyers watch videos during the consideration phase, and 95% report that video content has helped them make informed purchase decisions. The opportunity isn’t just growing; it’s already here.

Explainer Videos That Demystify the Product

SaaS tools often have feature sets and integrations that are difficult to convey on a landing page or during a sales call. That’s why the most effective B2B brands lead with concise, story-driven explainer videos.

Using tools like Clueso.io, marketers can turn product specs into animated walkthroughs, screen recordings, or avatar-delivered narratives that frame the buyer’s problem, walk through key features, and demonstrate real-world use cases.

The implementation of AI technology enables this process to become much faster. A marketer no longer requires an animation studio to transform product one-pagers into launch-ready videos, complete with voiceover narration, branded visuals, and graphics, within a few hours of production.

Testimonial and Case Study Videos That Build Trust

In B2B, proof sells. People with similar characteristics to prospects need to hear from others who match their profile. Video testimonials present first-person accounts which establish trust beyond what any presentation deck can achieve.

WebFX states that video testimonials boost conversion rates by an average of 30% above standard text-based approaches. The process of acquiring customer video recordings presents significant difficulties. The technology provides a solution to this problem.

Product Demo Videos That Work 24/7

The value of live demonstrations remains high, yet they require manual operation, which hinders their ability to scale across multiple time zones. Self-serve demo videos offer prospects flexible engagement opportunities and allow them to test integration requirements as an operations team. These demos help reduce the sales team’s burden and pre-qualify prospects with visual clarity.

Sales Enablement Videos That Accelerate Deal Flow

The B2B sales cycle is frequently delayed due to complex processes, indecisive buyers, and unclear product information. Brief personalised video content inserted into email proposals or pitch decks helps customers resolve issues directly, which may lead to faster deal progression.

The system can help generate short comparison videos that address feature gaps or provide custom onboarding overviews based on the prospect’s tech stack.

Onboarding and Retention Videos That Scale Customer Success

The actual work starts after a deal closes. Implementing scalable video libraries for different roles can minimise support requests and enhance product usage without overwhelming the CS team.

AI-generated onboarding videos:

• It can be tailored to different user roles or industries.
• Easily localised across geographies.
• It is faster to update when product features change.

Social Media Video Strategy

Founders, product leads, and customer-facing teams must produce regular video content to establish authority and maintain brand visibility.

Top-performing video formats include:

• Industry myth-busting
• Behind-the-scenes product updates
• Short-form Q&A series for social media

AI-Powered Personalisation for B2B Sales Videos

AI’s primary benefit to B2B video content is its ability to perform large-scale customisation. Sales representatives have access to video messaging technology, which allows them to send customised videos to numerous recipients simultaneously.

• The viewer’s first name and company
• Custom CTAs based on the deal stage

Why B2B Brands Can’t Afford to Ignore AI Video Creation

Video provides clarity in business environments that demand careful consideration and high-value transactions. Through AI technology, organisations can produce videos regardless of employee numbers or production abilities.

Without AI:

• Creating demo videos requires a designer and an editor.
• Personalising outreach takes hours.
• Scaling training content involves a full-time effort.

With AI:

• You can produce dozens of use-case videos in a day.
• Your organisation can create region-specific testimonials across five territories using an AI-driven approach, which will be ready by tomorrow.
• The onboarding library is always updated through automation, eliminating the need for human intervention.

AI video creation isn’t just efficient; it’s also effective. AI technology is a key strategic tool that B2B businesses must implement when operating in competitive commoditised markets. There might be loopholes in every AI video creation tool. Still, these are being solved quickly, and the potential remains infinite for B2B brands.

Final Thoughts

AI serves as more than a novelty in video editing, as it provides businesses with strategic competitive advantages. AI technology enables enterprises to achieve brand visibility through speed and customisation at scale, which was previously available only to Fortune 500 companies.

AI powers the creation of successful viral videos and the delivery of customised video content worldwide as the central force behind modern video marketing systems.

The upcoming video technology era will bring fast, intelligent customisation capabilities. The main decision is to establish your presence early or remain completely unnoticed.