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Writing Tips for a Guest Post: Crafting Content That Shines

Writing Tips for a Guest Post: Crafting Content That Shines

Guest posting is like a digital handshake that opens doors.

But here's the catch – your words are walking into someone else's house. They need to fit in yet stand out. Shine without blinding.

Most guest posts fail before they begin. They're forgettable, formulaic, or worse – they scream, “I'm just here for the backlink!”

What if, instead, you treated each guest post as a gift? A carefully crafted piece of insight, wrapped in respect for the host's audience?

This isn't about following a template. It's about understanding the art of being a memorable guest – in written form.

Let's explore how to make your words not just welcomed… but wanted.

Why Guest Posting Matters

Guest Posting Online

Before we start, let me explain why guest posting is worth it. It’s not only about recognising your name (although that is undoubtedly fantastic). Guest posting allows you to:

  • Establish your authority
  • Grow your connections
  • Increase website traffic
  • Boost SEO rankings
  • Hone your writing skills

Sounds great, doesn’t it? However, to achieve these benefits, you need to create a killer guest post – and that’s where our writing tips can help!

The Basics: What Makes a Great Guest Post?

It’s not just stringing words together: it’s about providing value to the reader and the host blog.

Know your audience

First things first: who are you writing for? Knowing your audience is like having a secret weapon. It enables you to customise what you write to their needs and interests.

Bring something new to the table.

No one wants to read the same old ideas that have simply been rehashed; therefore, for a guest post to succeed, it must present an original perspective or offer fresh insights. 

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Think about it as bringing an innovative dish to a potluck — you want people saying things like, “Wow! I’ve never tasted anything like this before!”

Quality beats quantity

Yes, word count matters, but more importantly, quality over quantity is essential for writing well. A 1,000-word post filled with valuable information will always win against a 10k fluff piece any day of the week.

Choosing Your Topic: The Foundation of a Great Guest Post

The appropriate subject is similar to choosing a perfect foundation for a house. Get it right, and everything else will follow.

Research, Research, Research

Before you even consider sending your article, do some research. Go deep into the archival records of the blog hosting your post

What kind of subjects have they already covered? What haven’t they touched on yet? You should be able to identify the sweet spot from this; pick something related to their audience but not overdone.

Solve a Problem

People adore content that solves their problems. Think about what your audience struggles with most and try coming up with solutions for them – if any of these apply, congratulations!

Ride the Trend Wave

Watching out for trends within your industry could give you an advantage over other writers. This doesn’t mean hopping onto every fad; make sure that whatever is trending right now matches what this specific blog focuses on and where your expertise lies.

Crafting Your Pitch: The Art of the First Impression

Successful Business Pitch

You know what you’re writing about. Now, get it on the host blog. Your pitch is just your foot in the door, so make it a good one.

Keep It Short and Sweet

Busy editors don’t have time to read novel-length pitches. Get to the point fast by telling them why your idea for a post is perfect for their blog.

Show Your Expertise

Why should you be the one who writes this? Talk about your credentials and relevant experience here. But not too much – gentle bragging is better than blatant boasting.

Personalise Your Approach

Generic pitches go straight into the trash can; show them you did some work by mentioning specific posts from their blog or citing their style guide.

Structure Matters: Building Your Post from the Ground Up

Have you got the go-ahead? Time to write! But hold up the structure.

Create an Outstanding Title

Think of your headline as a display window—it should lure people in. Keep it clear, intriguing, and relevant to your target readership.

Grab Them with Your Introduction

The first few lines of your post are make or break. They need to pull readers in and make them want more. Try starting with an unexpected fact or statistic, a thought-provoking question, or even a relatable anecdote.

Make Good Use of Subheadings

Subheadings aren’t just for splitting up text — they’re also road signs that guide readers through your article. Bullet key points and make content more accessible to scan by using descriptive subheads.

End Strong

Wrap everything up in the conclusion and give the reader something to consider. Finish with a call-to-action or ask an engaging question if you can.

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The Writing Process: Turning Ideas into Compelling Content

With your blueprint complete, now is the time to expand on your thoughts. This is where the fun begins – when you turn your outline into interesting, helpful content.

Talk It Out

Remember, this isn't a formal paper. Use conversational language that makes readers feel like they're talking to someone who knows what they're talking about.

Give Examples and Tell Stories

Illustrate abstract ideas with real-world examples or personal stories. This writing is more straightforward to relate to and more enjoyable for the reader.

Break It Up

Long paragraphs take a lot of work to read. Break things up with short paragraphs, bullet points, and numbered lists so it's easier on the eyes.

Data Adds Value

Support your claims with relevant data and numbers. Doing so gives your writing credibility and offers extra worth to those who read it.

The Art of Editing: Polishing Your Post to Perfection

Prowritingaid Proofing Tool

Writing is often redone, according to the proverb. Therefore, never skip the editing process – it’s a place where good articles become amazing.

Take Some Time Off

When you finish your first draft, leave it alone for a bit. This will enable you to see it with fresh eyes and notice areas that need fixing more easily.

Read Aloud

Reading aloud might help catch awkward phrasing, run-on sentences and other issues that don’t come up while reading silently.

Cut Down on Useless Words

Be merciless when getting rid of unnecessary words or phrases. Each sentence should have a purpose. If it doesn’t bring anything new – delete it.

Ensure Smoothness

Make sure that ideas logically follow each other. Employ words or phrases which connect paragraphs within an article, such as: then, next, after this sentence…

SEO Basics: Making Your Post Search Engine-Friendly

Though your primary audience is people, you should also consider search engines. Here are some SEO basics that may help:

Be Wise in Using Your Target Keyword

Put your primary keyword in the title, introduction, and throughout the post. However, don’t overdo it; naturalness is more critical.

Meta Description Optimisation

The meta description doesn’t appear directly in your post but is critical to SEO. Write an enticing summary containing your keyword, making readers want to click it.

Utilise Internal and External Links

Internal links direct readers to other relevant articles within the same blog, while external links do so for authoritative sources outside it. This not only adds value for readers but also helps search engines understand what your content is about.

Optimising Images

If you use images, give them descriptive file names and alt texts containing relevant keywords where necessary.

The Importance of Formatting: Making Your Post Easy on the Eyes

Content, no matter how well-written it might be, is often challenging to read if it is not formatted correctly. Let’s talk about some tips that could help you make your post visually appealing:

Use White Space

Do not hesitate to use white space, as it gives breathing spaces between words and makes them more readable.

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Highlight Key Points

You can make key points stand out by using bold or italics. But remember, this is only effective when done in moderation; otherwise, everything becomes equally important.

Insert Relevant Images

Images can be used to break the monotony of text while also explaining various ideas. However, ensure they are clear and connect with what has been written.

Consider Using Pull Quotes

Pull quotes help highlight main points and make articles look more attractive. They work best for longer posts, though.

Building Relationships: The Hidden Benefit of Guest Posting

Guest Blogging

Guest blogging is more than just about getting your content out there; it’s a great way to foster relationships within your industry.

Interact with the Comments

Please respond to the comments left on your guest post. This demonstrates that you are present and may spark meaningful conversations.

Promote Your Post

After the host blog publishes your guest post, share it across your social media channels. Doing so will drive traffic to their site and indicate that you appreciate this chance they’ve given you.

Stay in Contact

However, do not sever ties once the blog has been posted. Maintain communication with them and keep an eye out for potential future collaborations.

The Follow-Up: What to Do After Your Guest Post is Published

Don’t stop working when you publish your post. Here are some steps to take afterwards:

Track the Performance of Your Post

Watch over how well your post is doing. Check out page views, social shares, and comments. You can use this data to improve your strategy for future guest posts.

Answer Comments

Participate in conversations with readers who leave comments on your post. Doing so doesn’t just enrich the discussion; it also contributes to establishing your brand.

Use Your Achievement

Don’t hesitate to mention if your post did well when pitching to other blogs. Success leads to more success!

Common Pitfalls to Avoid in Guest Posting

Even writers with a lot of experience can end up making these mistakes. Here are some things that you should avoid:

Do Not Promote Too Much

It is alright to talk about your products and services if they are relevant, but your guest post should not just be an advertisement. Concentrate more on giving the reader something valuable.

Avoid Plagiarism

Never submit the same post to different blogs. This is not only highly discouraged but also harmful to SEO.

Don’t Disregard Instructions

Every blog has its own rules regarding guest posts. If you do not follow them, then there’s no chance your pitch will be accepted or published.

The Future of Guest Posting: Trends to Watch

Types Of Explainer Videos

Guest posting is not disappearing. However, it is changing. Here are some trends to watch out for:

Video and Multimedia Content

More blogs accept video content or posts that include different media types. Think about how you can utilise these in your guest posts.

Collaborative Posts

Specific blogs have started doing collaborative posts with more than one guest author. This can be an excellent opportunity to network and reach a wider audience.

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Niche Expertise

With the evolution of content marketing, there is now a higher need for long-form quality content from experts. So concentrate on your niche area, which will help you stand out.

Wrapping It Up: Your Guest Posting Journey Starts Here

So, there you have everything you need to know to create a fantastic guest post. Just remember that, like art, guest posting is also quite scientific. It requires a lot of practice, but the results are worth it once you get it right.

Then why wait? Start thinking about those topics, brush up on your writing skills and prepare to take the blogosphere by storm. Your perfect guest post is just waiting for you to write it!

FAQs: Your Guest Posting Questions Answered

What is the preferred word count for a guest post?

Usually, it should be 1000 to 2000 words, but check the rules of the hosting blog. Nevertheless, quality should come first!

May I link my website to the guest post I write?

Usually, one or two URLs may be included – just make sure you review their policy. They can go in the author’s bio section.

How many guest posts do I need to make?

There is no exact number. Try to maximise your output without compromising on quality.

Should I submit my pitch before or after writing my guest post?

You should send a proposal first to avoid wasting time drafting something they don’t want.

Where can I find blogs that accept guest posts?

To find such sites, search engines like Google use phrases like “[your niche] + write for us” or “[your niche] + guest post guidelines”.

Can I publish my guest post again on my blog?

Always ask permission from the host site – some prefer original content only.

What should I do next if a blog rejects my idea for a guest post?

Don’t get discouraged! Ask what went wrong and use that feedback when submitting another proposal.

After pitching, how long should I wait before checking back about a guest post?

Unless otherwise stated in their guidelines, give it one week before following up; however, some sites might specify a different timeline.

Can I pitch more than one blog about a single guest post idea?

Definitely! But remember that each submission has to be customised. And if multiple editors say yes, plan on writing unique articles for all who accept!

What are some ways to make my work as a guest blogger stand out in this field?

Share insights nobody else has talked about yet, use your background story whenever possible and constantly think, “What’s in it for them?”

Are images required for guest posts?

If applicable, pictures can help illustrate your points – just ensure you have the right to use any visuals.

How frequently should somebody write guest posts?

That depends on an individual’s goals and availability. Nonetheless, even one high-quality article per month can make a huge difference.

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Stuart Crawford

Stuart Crawford is an award-winning creative director and brand strategist with over 15 years of experience building memorable and influential brands. As Creative Director at Inkbot Design, a leading branding agency, Stuart oversees all creative projects and ensures each client receives a customised brand strategy and visual identity.

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