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Follow These Writing Tips To Make Your Guest Post Viral

Follow These Writing Tips To Make Your Guest Post Viral

Are you tired of posting content, but the work does not attract visitors? Then, you better put some effort into making the posts qualitative, engaging, and creative. 

We all want our piece of work to go viral. Getting viral means tons of people reading it and getting a good rank in the search engines. 

However, that is not an easy output; even if we focus on these content writing tips, we still can’t get the results as the posts we write are sometimes useless to the audience. 

People think that to gain more traffic, they need to create more posts. They start making many posts but don’t get the result. 

They spend many hours constructing a guest post, then looking out for the mistakes and correcting them, but still, every effort goes in vain. 

A spike in traffic is not seen. Nobody knows the “magic formula” of creating a viral guest post. However, there are specific content writing tips that you can follow to boost your chances. 

Check out these Viral Content Writing Tips

Relevant Content

Content Relevance Audience

The content you create is to deliver a message over the internet. You need to utilise the platform to deliver the message appropriately. 

However, it would help to emphasise that you are addressing the query that most of your audience wants to resolve. 

When you write an article, you must focus on plenty of things. It is just not about writing factual information; it is more than that. 

It would help if you wrote in an appropriate language. The reader must directly understand the language you use. 

People will love your blogs more if you are writing familiarly. You need to write content with the same relevance despite the geographical location. 

Most of the time, the thought comes to our mind to write an article universally. That is not the correct way. You need to set a target audience and write an article. 

Pick out a relevant problem from the domain and express your viewpoints. This can prove to be a helpful way to gain traffic. 

Creating quality content 

Creating quality content is the primary thing that you need to focus on. Apart from other things, this one is a must-do thing. 

Our primary focus is to deliver the best content to resolve issues or inform people as content writers. 

It will help if you focus on the readers. Understand your readers and see what they want. Moreover, you can also use past data to see the trends. 

Gut-based decisions are least favoured. Rely on the data, and it will give you fruitful results. 

Going with the trend 

Go with the flow! Refrain from picking outdated topics, as outdated issues don’t go viral! Writing anything flowing right now in the market will give you the spike you aim for! 

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Specific tools can help you find the trending topics in the market. Google Trends is a widely used tool. 

There are various options, such as sorting the data per country or category. Use such tools to get insights into the ongoing trends in the industry. 

Unique Content 

When writing content, do not copy the tone of the reference article! If you are writing on a specific topic and have already found it in the market, refrain from writing on it. 

Writing the same thing repeatedly will not generate a spike in traffic. You need to be original and create unique content. If your audience finds new content, they will like it and share it online. 

This is how the post goes viral! Keep searching for a relevant topic, and then do your best to create quality content when you have selected one. 

Emotion in your Article

5 Common Emotional Spending Triggers

Think as per the reader! If you are a reader and get an emotional touch from the article, wouldn’t you love the work? Of course you would! 

Including an emotional feeling in the article, such as humour or wonder, can generate more interest from the user. According to the latest research, articles are more interesting and contain a positive message. 

Knowing your competitors

Every business has its competition. No matter what product you are offering or even a service, you need to look for your competitors. 

You can use specific third-party tools like Ahrefs backlink checker to get a helping hand. When you search it through these tools, you will find that the readers love the articles that revolve around people and creative ones. 

With these tools, you can sort the content and even look out for what your competitors are going out for. 

Be the reader

One of the best content writing tips is to be the reader. Look at things from the perspective of your audience to learn more. If you fill the reader’s shoes, you can craft the article more creatively. 

You can understand what they will like and what things will get exaggerated. You can also ask the audience directly what they would love to see. If you get emails from your readers, you can mail them to ask their preferences. 

This will even make them feel special. You can ask friends for a neutral third-party opinion if you have friends. It will give you insights from another angle you might have missed. 

After you have fixed the domain, you can ask again whether you would like it. Asking the audience directly also makes them feel involved more and will give you an upper hand in spreading the article over the internet.  

What’s more? You can also search for what your reader shares with the help of specific tools. You can analyse what they are sharing to get better insights. 

Using the tools, you can see your article is shared by whom, and subsequently, you can check what other articles they have shared. 


Know the purpose of your writing. Generating traffic and followers is not the only thing that you should focus on. Your primary goal would be to develop your business so that more people buy your product or service. 

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Write down your goal on paper, and then create an article to cover all the significant points around your goal. 

Optimising the Keywords

What Are Long Tail Keywords

If you optimise the keywords appropriately, you will see a spike in the traffic. If the blogs rank well on the Search Engine Results Page (SERPs), you can receive quite a lot of organic traffic. 

Focus on the primary keyword. It is the driving segment of the article. Choose a primary keyword that is searched in large numbers with low competition. 

Besides the primary keyword, your article will be even more powerful if you include longtail and LSI keywords. 


What’s the first thing a reader sees in your article, the headline? As the general saying goes, the first impression is the last! 

The headline is vital, so you need to put effort into improving it as well. Ensure the headline is easy to understand and explains what the article will deliver. 

It is also vital to ensure that the title does not contain more than ten words. Note down 3 to 4 headlines, and after you are done completing the work, choose the one from those headlines. Generally, headlines that make the reader curious are considered the best. 

There are different types of headlines as well. Following are a few of them:

  •  How to Headline.

Example: How to Guest Post? 

  •  List headlines

Example: 5 Advantages of Guest Posts 

You need to select the one that suits the occasion the most. 

Making Data-driven choices

Data-driven choices work the best. It would help if you did not go for guesswork or gut feeling. If the data shows something, you must trust and rely on it. 

You can also use past data to make decisions. As we talked about headlines, you can use data for them. 

If you do not have data, start collecting data from the users. You can also see what length of the article your audience likes. All in all, you must make data-driven choices as much as possible. 

Using Social Media at its best

The content we publish goes viral without a share on social media is rare. Generally, when we write an article, we also need to market it. 

If you have many followers on social media, you can utilise it to promote your blog. The more you share on these social media, the more people will read it. 

You can use Twitter, Facebook, Quora, etc., sites to share your work. This way, your post will go viral through social media websites. 

You can also see other people and how their content gets viral. Studying viral content helps you pick specific points you lack in your blog. 

You can extract valuable information from them. However, you must also ensure you only see the structure and not copy the exact things.

You can also keep social media buttons at the end of the article. After writing the conclusion, you can put social media buttons to share the article. 

You can even ask the audience to share. It has been seen that when you ask your audience to share, you tend to receive more shares than usual! 

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Connecting with the audience

Content Centric Vs Audience Centric Explained

Don’t just write for the sake of writing and getting links. Your aim should be to deliver the necessary information to the audience. 

Every article has three main things—an introductory paragraph, a body, and a conclusion. 

Write a powerful introduction that glues your audience to the article. Avoid using words that might create confusion. 

To conclude, the article is as vital as the opening paragraph. Conclude your article by putting your point of view and with a call to action. 

In Call-to-action, you can ask them to download the brochure (if any). Moreover, you can ask them to leave a comment in the comment box. This way, you can interact with them as well. 

You can reply to them in the comment section. Stay connected with them and resolve their query (if any). 

This way, guest post blogs will help you develop authority in the industry. Soon, the audience will start considering you an expert in that domain. 

Images and Videos

Images are vital in any article. Visual content makes the reader interact more with any blog. As per the latest data, more than 90 per cent of views are obtained if images are included in the article. 

But yes, you must also ensure that the image types are appropriate. You just can not put any random images. Videos will even prove helpful in getting the shares. 

Any article containing images and videos will be shared more often than others. 

One more thing you can try is to create YouTube videos. In the video, you can explain the article and link it. All in all, use relevant images and try to use multiple photos. All these things will help you to make your article viral.

Concise author bio

In the author bio section, you write about yourself and your business (if any). Your author bio is the only place (in most cases) where the link to your website will be. 

If you aim to grow your business, this link will redirect people to your website. Hence, write a clean and precise author bio. 

Keep it short and try to write so the readers are curious about your business. 

Making Changes

Change is the only constant. You need to change and adapt to the situation. Do not hesitate to make changes. The more you create, the more you will know your audience. 

You will have to modify certain things. It is also vital to note that you must keep your paragraphs short. If your paragraphs are too lengthy, it will be boring for the reader. Hence, try to finish the section in two to three lines. 

Try dividing the information into multiple pieces. Do not just type it in one go. Dividing complex information into numerous smaller segments makes it easier for your audience to understand. 

Inform, don’t mislead

You need to understand this carefully. An ample number of articles have gone viral. Some were quality content, while others were offending or misleading. 

You want to be famous as a genuine and authenticated person, so avoid writing articles without factual information. 

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Research has shown that people tend to trust you more if you include a reference from an authenticated site in your article. 

Building trust is essential for any business. If your audience trusts the information you provide, the chances are that they will trust you with the product or service as well. Hence, representing factual information in the article will help you to grow your business. 

Usage of Viral Marketing Tools 

Bufferapp Startup Tools

Tools make our work easy. Using such tools, we can gain an advantage over other competitors. Manual work in this modern era is just not preferred. 

Using these tools, we can increase traffic and automate certain things. Many people use conventional techniques to market their blogs. However, marketing tools help us achieve this in less time and effort.

Tracking the content 

After publishing an article, the work is not over. Every minute detail matters if you want to ensure your post gets viral frequently. 

Look out for the traffic and see how many people are visiting your site, how many people eventually were interested in your product, and how many people purchased. 

As a beginner, it may seem challenging to do every task alone. Even if you have written an outstanding article, it may be possible that the right people have not come across your work. 

That being said, you need to be consistent and have patience. Hence, start developing authority in the market by posting quality content. 

This was all about Content Writing tactics to make the Guest Post viral. You can also hire content writers to fulfil your requirements. However, you must ensure they are well-versed with various SEO strategies and content writing.

These content writing tips are not a guarantee but will boost your chances of making the article viral. We hope the article serves its purpose and will help you get your posts viral! 

Linkpublishers is a Guest post marketplace where you can buy and sell guest posts. Check it out to boost your website by inviting quality guest posts and publishing guest posts written by your content writers on other top-notch websites.

Author Bio: I worked as a Digital Marketing Head at Link Publishers for two and a half years. I have been in this industry for the last six years. The majority of my work experience is with Medium and Large-scale Agencies.

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Stuart Crawford

Stuart Crawford is an award-winning creative director and brand strategist with over 15 years of experience building memorable and influential brands. As Creative Director at Inkbot Design, a leading branding agency, Stuart oversees all creative projects and ensures each client receives a customised brand strategy and visual identity.

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