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10 Ways Email Marketing Can Help Your Brand

10 Ways Email Marketing Can Help Your Brand

You can't afford to ignore email marketing anymore, especially if your brand is trying to attract new customers and increase sales.

Companies are turning to email marketing campaigns in today's digital world to keep their customers happy and grow their brands. But when it comes to email marketing, the best practices have changed—the most important thing to remember is that your emails aren't simply about getting customers to click your call to action. 

They're designed to build customer relationships by helping them feel valued and appreciated. You must consider every part of the message to get the most out of your email marketing strategy. To get started, check out these expert tips on maximising the power of your emails.

Email marketing is an excellent tool for brand building. It can be an essential part of your overall marketing mix. Let's look at the different ways email marketing can help your business.

1 – Build Trust & Awareness With Inbound Marketing

Inbound Marketing Stages 1

Inbound marketing has become an integral part of every successful business.

It works because it's easy to set up, inexpensive, and highly effective. Inbound marketing uses email to communicate with potential customers by promoting their products and services through personalised messages. It's like a conversation between the company and the consumer.

Email Marketing vs Inbound Marketing

The first thing to understand is that there's a big difference between email marketing and inbound marketing.

When a person sends you an email, you can respond to them using the inbound approach, which gives them a response similar to what they'd get if they came to your website.

In contrast, when someone sends you an email, it's an outbound communication, meaning you respond to them as if they're coming to your website.

This post will focus on building trust and awareness using the inbound approach. We'll start with building trust and then discuss the methods to build awareness.

How to Build Trust

Trust is essential for every marketing campaign. If you don't build trust with your customer, you'll never achieve long-term sales. Building trust is straightforward.

Here are some ways to build trust:

Use clear subject lines

It's essential to make your emails easy to read and scan. Don't use too many words. Keep it simple. Use a simple subject line highlighting the email's value for the reader.

If you send an email to a prospect that includes too many words, the reader might not be able to understand the value of the email.

Your subject line should state something like this:

“Why I think you should buy our product.”

You can use this subject line to give prospects a reason to read your email.

Create useful content

Don't send emails that are just a copy of what you've put on your website. This doesn't provide value to the reader.

In your email, you should offer value to the reader. Your goal is to provide value for the reader and not just share information.

A great way to add value to your emails is to include a link to your website's blog.

2 – Improve Customer Retention With Reminder Emails

Shopping Cart Retention Customers Strategy

When you send emails, it's essential to include details in the email that will remind customers of what they have purchased and remind them to purchase more.

We will list ways to improve customer retention by reminding customers of what they have purchased and to purchase more.

Here are a few ideas to get started:

Email Frequency

Emailing customers is a great reminder of what they have purchased. An excellent place to start is to ask yourself:

What is the length of time between when customers last purchased something?

For example, let's say that your customer last purchased something over three months ago. They haven't made any purchases in that time. They may be getting ready to move on and purchase something new. You should send your reminder email at least three months after they last made a purchase.

Of course, it's also possible that your customer has made several purchases in that time, but they haven't made another purchase in months. You should send your reminder email about four months after their last purchase.

There's no right or wrong answer to this question, but I recommend checking it out to keep things consistent for your customers.

Send a Reminder Email When a Product is about to Expire

Another way to remind customers of what they have purchased is to remind them when a product is about to expire. In the past, I've set a product to expire every three months. I only did this to remind customers to purchase more frequently.

However, if you don't want to make customers purchase more frequently, then it's ok to remind customers when a product is about to expire. When a product is about to expire, you can send them a reminder email.

Remind customers to Purchase More

A reminder email is only half the job. You can also text to remind customers what they have purchased.

For example, if a customer purchases a product for $100, you can give them the option to purchase an additional product for $50.

The bonus here is that you're giving customers a special deal on a product they've already purchased.

3 – Generate More Leads With Opt-in Campaigns

What Is Double Opt In

Opt-in email marketing allows you to send your messages directly to the contacts on your list. Every new email address you add to your list automatically sends a message.

Opt-in email marketing is also known as opt-in email marketing. In other words, email messages target people who have chosen to receive them. All companies have to do is use an SPF checker to ensure their messages are safe and authenticated.

Why opt-in for email marketing?

  • Higher conversion rates.
  • Better open rates.
  • Higher click-through rates.
  • Increased ROI.

How do I do opt-in email marketing?

There are two options to opt-in for email marketing:

a) Using opt-in forms.

b) Using autoresponders.

Let's look at both methods.

How to generate leads with opt-in forms

You can use opt-in forms to collect emails from visitors. Opt-in forms require that users fill out a specific form, provide their contact details, and opt into your email campaigns.

It is easy to implement an opt-in form, but it is also very time-consuming and costly.

The process starts with an email inviting people to fill out the form. After some time, when the deadline is over, you email them that they have opted in, and then the opt-in form is submitted to your database.

The major downside of opting-in forms is that they usually don't convert.

If you have problems generating leads with your opt-in form, you may have to ask for more personal information. For example, you may ask visitors to provide their names, phone numbers, or email addresses.

How to generate leads with an autoresponder

You can also use autoresponders to generate leads. Autoresponders are triggered when a user visits your site. They send an email to your contacts, and in return, your contacts receive the email.

Autoresponders are much easier to set up and manage than opt-in forms. You can set up an autoresponder in just one click.

The primary benefit of using an autoresponder is that it generates leads with zero cost.

4 – Grow Profits With Offers & Promotions

Birthday Email Campaign

To grow profits with offers and email marketing promotions, ensure you reach your customer base through the proper channels. For example, if you're sending your offers and promotions only via social media, you won't get the best results.

Secondly, you must ensure you're offering something relevant to your customers. If you're promoting an irrelevant offer to your audience, you won't get any results.

Thirdly, make sure you're offering something of value to your customers. If you're offering a discount, you should offer something extra. A freebie, a sample, or a bonus would be good examples.

Finally, ensure you're sending your emails at the right time. If you send emails too often, they'll go straight to spam. If you're not sending them enough, you could lose potential customers.

How to Grow Profits With Offers & Promotions in Email Marketing:

Offers and promotions in email marketing are all about creating great offers for your customers. You need to offer something valuable that your customer will likely buy.

Offers and promotions include anything from a freebie to a sample, a special discount, or a bonus. The key here is to offer something your customer will likely buy.

For example, you can offer a free one-week trial if you sell a product. This would be an excellent offer for your customers.

If you're offering a freebie, it could be a coupon for a discount on their next purchase. If you're offering a sample, it could be a free quote or consultation.

Don't forget to add something extra to the deal. This could be a bonus item, an exclusive offer, or something else.

Your goal is to make sure that your customers are buying a lot. Ensure you're giving them the best possible deal; they feel it's worth it.

5 – Convert Leads Into Customers With Content Marketing

B2C Content Priorities

Converting leads into customers is one of the most important marketing tasks. Content marketing is considered one of the best strategies for generating leads and converting them into customers.

If you use lead generation software like MailChimp, you can easily track your lead conversion rate. You can also generate a report showing the lead conversion rate for each email you send.

So, how do you track and convert leads into customers?

Create a plan

First, you need to create a detailed content marketing strategy. You should have a clear goal and a long-term vision for the future. Write a comprehensive plan that includes the following aspects:

  • Why should you be different from your competitors?
  • What are the significant problems that your target audience faces today?
  • What are the main pains that your target audience feels right now?
  • What is the value that your company can provide your audience?
  • What are your competitive advantages?
  • Who are the customers that you would like to attract?
  • What kind of content should you produce?
  • What are your budget constraints?

Once you write this strategy document, you should keep it somewhere safe because you will need to refer to it later. This is what we call a content marketing strategy.

Create a campaign

When you're ready to start creating content, you should have a clear idea of the content you will create. Choose the topics that you want to cover in your content. You can also create a specific plan for each article. For example, you can create a plan to cover the topics on a particular day or week.

When you know what you will write about, choose a topic that directly connects with your product or service. Your first piece of content should be related to your most generous offer. For example, if you sell software, you should start with the software itself.

Now, you need to research the competition. Find out which content your competitors are producing and what they're writing about. If you find something interesting, try to get their contact details and connect with them directly.

If you have no idea what your competitors are doing, you can use Buzzsumo to find similar content. If you find relevant content, you can create an infographic from the collected data.

Once you've found your topic, you need to brainstorm ideas and create a list of topics. Write down the key phrases you want to cover. Choose the best ones and add them to your list. You can also use Buzzsumo to find the keywords you want to use.

Finally, you need to choose the most effective time for posting. Your audience is much more likely to be on social media when seeking your offer. That means you want to ensure your content pops up in their newsfeeds and that it's not buried in other updates.

6 – Beat Spam Filters With Newsletters

How To Design An Email Newsletter

Newsletters are one of the best ways to deliver your emails to subscribers. The good news is that even though spam filters are getting smarter, they still don't always know what to do with emails from people who send newsletters. This can lead to missed opportunities, lost revenue, and customer complaints about your business.

Related:  Facebook Algorithm: A Guide for Marketers to Outsmart It

Here's a quick tip for anyone sending newsletters. They should be built to look like regular emails; they should have a completely different subject line than the subject line of your newsletter.

And if you want to use email marketing to drive traffic to your site, here's a simple tip for your following newsletter: Put the link at the bottom.

If you use email marketing, you may be familiar with the spam filtering problem. Many email providers put their filters in place, and if you send them emails with links or attachments, you may have trouble getting through.

To beat these filters, a clever tactic is to create a separate email that looks like a regular email but has a different subject line and isn't marked as spam. This way, it'll pass through the filters. And you can even make it look like a regular email – a plain text message with a subject line that says “newsletter” will work.

It's a simple trick, but it can help your newsletter go through the filters. It's what I use to get through the filters at work.

7 – Grow Traffic With Social Media

Best Content Type Social Media Marketing

Social media marketing is a big trend these days. Millions of people worldwide use social media platforms like Facebook, Twitter, LinkedIn etc., to share their ideas, thoughts, opinions and everything related to their lives.

Social media marketing is excellent for attracting an audience and generating leads. Most marketers use social media to increase awareness about their products or services. The most significant advantage of using social media is that you can directly interact with your potential customers and increase brand loyalty.

But, there are some challenges while using social media. One of them is traffic generation. People don't like to visit websites which are having little traffic. And, when they visit the website, they don't like to read the content. They expect to get something instantly. So, if you are running a business online, you need to know how to grow traffic with social media for email marketing.

Let's check out some of the tips:

Post quality content regularly

People love to see new things. If you post the same content daily, they start ignoring your page. Instead, you should post content which is valuable and engaging. Make sure that the content is exciting and creative. You can post links to your products or services in different groups to make them attractive.

You can even make a video and share it on social media. If you have a blog, you can share a post about your blog on different groups.

Give valuable information

Don't just give the information about your product or service. Make it more helpful by giving some valuable tips or advice. This will create a good relationship between you and the audience. The audience will feel they are dealing with a friend, not just a stranger.

Create a social media account for your business

Create a social media account for your business. This will give you a better understanding of the audience. You can share the content on different social media groups as well.

Have a mobile responsive website

You should have a mobile-friendly website. More than 40% of users are accessing the internet through their smartphones. So, if your website isn't optimised for mobile, you are losing a massive chunk of the traffic. So, it is necessary to optimise the website to be mobile-friendly.

Create a landing page for each group

When posting a link to your product or service, it is vital to give some instructions. A simple landing page will help you understand the visitor's problem and give them the option to choose from.

8 – Increase Sales With Ecommerce Marketing

Minimal Email Templates

E-commerce email marketing is one of the most powerful tools for your eCommerce business. You must miss out on money if you have never heard of it. It is a great tool to boost sales and increase conversions.

Today, I will teach you how to increase eCommerce email marketing and what you need to do to boost your sales.

1: Why do we need eCommerce email marketing?

Email marketing has been a popular form of digital communication for a long time. According to Statista, over 300 billion emails are sent every day.

ECommerce companies send hundreds of emails daily to their customers and followers. You know what I am discussing if you are doing an eCommerce business. You may receive hundreds of emails daily from your customers or followers.

These emails are usually triggered by an event such as a special offer, a new product release, or other product news. Also, sending a triggered email is an excellent way to stay in touch with your customers.

This form of digital communication allows you to target your audience effectively. You can even use it to promote your product in a personal manner. This can be helpful if you sell handmade goods, cosmetics or other personal items.

2: What should you include in your eCommerce email marketing strategy?

Before starting your eCommerce email marketing strategy, you must clearly understand your goals and objectives.

Before you start with your email marketing campaign, you need to ask yourself these questions:

  • What do you want to achieve with your eCommerce email marketing campaign?
  • How will you track the success of your email marketing campaign?
  • What kind of budget do you have?
  • Where do you want to send your emails?
  • How many subscribers do you want?
  • Do you want to email your followers and subscribers or your entire list?

3: How to set up your email marketing system?

Once you have a clear idea about your goals, you can start planning your eCommerce email marketing campaign.

To plan your email marketing campaign, you must have a few things.

  • A list of all your contacts, including email addresses and phone numbers
  • An autoresponder email service
  • A list of all your products
  • A list of your keywords
  • A tool to manage your email campaigns

4: How to choose your autoresponder email service?

There are a few different options available regarding autoresponder email services.

Mailchimp, Constant Contact, Aweber, Sendinblue and others.

It is best to opt for a tool that is easy to use. Mailchimp and Constant Contact are two popular choices.

9 – Increase Brand Loyalty With Customer Satisfaction Surveys

Customer Satisfaction Email Marketing Survey

Customer satisfaction surveys are a great way to gain insight into your customers' opinions and experiences regarding your brand. They provide a detailed understanding of what your customers expect from your brand, what they do and don't like about it, and what can be improved. In addition, customer satisfaction surveys can help you discover where you're losing customers and how to attract new ones.

The main reason to conduct a customer satisfaction survey is to obtain feedback. For example, if you're a business that sells books, you could create a customer satisfaction survey and ask your customers to respond to the following questions:

  • What was the overall experience of purchasing your book?
  • What were the pros and cons of ordering your book online?
  • Was it easy to purchase your book?
  • How long did it take to receive your book?
  • Did the cover look good?
  • How well did you understand the instructions?
  • What was the quality of the book?
  • Would you repurchase this book?
  • Would you recommend this book?

After receiving the responses, you can analyse the results and change your business based on the findings. This allows you to improve your brand and customer service and create a stronger relationship with your customers.

One important thing to remember when conducting a customer satisfaction survey is to keep things simple. Customers may not understand the purpose of the survey, so it's best to keep things as simple as possible. In addition, it's always better to include several options within each question rather than limiting customers to one response option. This helps you to obtain more complete and accurate results.

Another thing to consider when conducting customer satisfaction surveys is ensuring a solid sample size. You want to ensure you aren't missing valuable information because your sample size is too small. Analysing the data statistically is a great way to determine the correct sample size.

Another way to increase brand loyalty with customer satisfaction surveys is to use a customer satisfaction survey app. These apps are available for a variety of different platforms. If you're using WordPress, a few customer satisfaction survey apps are available for you to choose from.

In conclusion, the main goal of a customer satisfaction survey is to obtain feedback. As such, you should use the information you've obtained from the survey to improve your brand and customer service.

10 – Increase Conversion With Remarketing

Digital Marketing Mistakes Remarketing

Remarketing allows businesses to re-engage existing customers with the same product or service. This is done by sending previous customers personalised messages based on their prior behaviour. 

Remarketing is one of the best ways to boost conversion rates and grow your business.

Remarketing aims to connect your brand with its current or potential customers.

Why Remarketing?

According to Google, there are two types of users when it comes to online marketing.

  1. First, some users dislike or don't care about advertising. They are not likely to convert into paying customers.
  2. Then there are the users who don't like advertising but care about the ads. They will likely click the ads and purchase a product or service from the advertiser.

So, to increase conversion, you should target the second group of users. These are the users who are interested in your products or services and would be likely to convert into paying customers.

What are the benefits of Remarketing?

Remarketing helps you increase customer engagement and boost conversions.

  • Remarketing increases the engagement rate of current customers and, thus, increases their likelihood of conversion into paying customers.
  • It also helps you increase the lifetime value of your current customers, which is essentially the cost of acquiring a new customer.

How does Remarketing work?

Remarketing works based on retargeting. The idea behind this is to target the past customers of your website who have visited your site but didn't convert into paying customers.

When visitors return to your site, they see the ads based on their search history, shopping cart contents, and other data. They click the ads because they're interested in what you offer.

As a result, you get more conversions and make more sales.

How to Increase Conversions with Remarketing?

There are a few things you can do to improve your remarketing efforts.

  1. First, you can use the remarketing codes to display the ads on other websites.
  2. Second, you can use remarketing pixels to create custom audiences.
  3. Third, you can create a custom audience to send suitable ads to customers at the right time.

Create Custom Audiences

Custom Audiences allow you to create email lists for your customers based on their previous actions on your website.

For instance, say you sell a product on your website, and the buyer has purchased that product within 24 hours of purchasing. You can create a custom audience for him and send him personalised emails. You can also use these audiences for retargeting your past customers.


Email marketing is still one of the top ways to drive traffic to your website. However, it doesn't always have to be an expensive endeavour. You can drive qualified traffic directly to your website or landing page with targeted emails. A few simple tweaks can bring results. Whether it's email marketing to acquire new customers, retain existing ones, or spread the word about your brand, email marketing can be a valuable part of your marketing strategy.

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Stuart Crawford

Stuart Crawford is an award-winning creative director and brand strategist with over 15 years of experience building memorable and influential brands. As Creative Director at Inkbot Design, a leading branding agency, Stuart oversees all creative projects and ensures each client receives a customised brand strategy and visual identity.

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