Shopify Tips Every New Store Owner Should Know!

Shopify Tips Every New Store Owner Should Know!

Most new Shopify stores fail because the owner is busy perfecting the logo while ignoring the things that actually make money.

That's a trap.

The best Shopify tips aren't about “mastering the basics”; they're about building a machine for customer acquisition and conversion.

Forget the non-essentials.

This is a strategic guide to the core actions required to launch a profitable store, from optimising your product pages to streamlining your checkout process.

7 Shopify Tips New Store Owners Must Know

Choose the Right Theme

Choosing a suitable theme for your B2C or B2B Shopify store might be tricky because there is no wrong theme.

Integrating tools like the Shopify Year Make Model app can enhance your store's search functionality, allowing customers to quickly find products tailored to specific criteria.

You can practically use any theme to build your store, but the right theme will check these boxes:

• It reflects your vision and values
• It's subtle and visually appealing
• It is easy to access and navigate
• It has all the required eCommerce features

In addition to that, you can go for the premium while browsing for themes.

Sure, paid options have great themes, but they aren't the ones to always set up a good store. The wise choice here is to choose the template that fits your budget.

So, if you find a theme that ticks all the checkboxes and is free, go for it! Hiring Shopify eCommerce development services will surely help you with a custom solution.

Great Returns and Refunds Policies

Your return and refund policies show your customers you care about providing excellent value. Customer-friendly and fair returns and refund policies will help you gain customers' trust and let them feel safe about shopping at your store.

Luckily, Shopify has made it easy for store owners to generate refund policies. Moreover, there are plenty of online resources that'll help you create policies with everything covered for your protection, as well as protection for customers. 

Write your policies as soon as possible and keep the following tips in mind:

• Use simple language to prevent any misunderstanding
• Have a reasonable return time (such as 30 to 60 days)
• Write refund conditions clearly 
• A detailed description of the expected condition of returned items

In addition to that, according to research, 92% of customers will return to your store if they have encountered easy return and refund processes. So, returns aren't lost businesses; they are excellent opportunities to gain customer loyalty.

Round Up Prices

As you set up products in your Shopify store, getting tempted to put price tags ending with 99 cents is common. 

Don't go for it. 

Like many other owners, if you think doing that makes your products look affordable, I must correct you. It makes your products look cheap. 

Rather than putting 99 cents to convince your audience that your products are cheap, highlight the best features of your products – all the features that make your product unique. 

Your main goal is to persuade customers of your value, and it starts with eliminating the discount store tactics such as pricing ending with 99 cents. Brands like Walmart opt for such tactics, adding 99 cents to the price. 

Therefore, if your main goal is to position your brand as a bargain, adding cents will help make it seem more affordable. 

Add rounded-off prices to position your brand as more reputable, like Nike. 

Fortunately, Shopify doesn't require you to add all the prices manually.

Whether you want your prices to be Ninety-seven cents like Walmart, 99 cents like bargain brands, or a solid number like professional brands, go to Shopify settings and make it happen automatically. 

You can even streamline the process further with the help of the Shopify app pricing.

Go to Settings > General > Store Currency > Change Formatting.

Optimise Your Product Pages for SEO

Right, listen up.

You can have the best-looking shop in the world, but if no one can find it, you're just talking to yourself.

You need to think about how people search on Google.

Don't just copy the manufacturer's description for your products. That's lazy, and Google knows it.

Write your own titles and descriptions.

What words would a real person, your actual customer, type in to find what you're selling? Use those words.

And another thing, your product pictures.

Give them proper alt text. It's just a simple description of the image.

It helps people with screen readers, and it tells search engines what your picture is about.

It's a dead-simple way to get more eyes on your stuff.

Add Multiple Payment Options

One of the significant purposes of a Shopify store is to generate revenue. Everybody wants to get paid. Therefore, a payment gateway is an essential thing to think about. 

You can do things wrong or right; adding multiple payment options is right. Your store should have various payment options, but it should also be simple. 

Make sure to allow customers to save their contact and payment information by creating an account. Customers will feel that returning is worth it by making an account on your site. Add payment options like PayPal, wire transfer, debit/credit, and cryptocurrency.   

Establish a Clear Shipping Strategy

Look, here's where lots of new store owners mess up. Shipping costs.

A surprise shipping fee at checkout is the number one reason people abandon their carts.

It's a complete conversion killer.

So, get this sorted from day one. Be completely upfront about it.

Set up your shipping zones in Shopify so it's clear where you deliver.

You can offer free shipping, which people love, but maybe set a minimum spend so you don't lose your shirt on small orders.

Or just charge a simple flat rate.

Another option is to let Shopify calculate the exact carrier rates for you.

Whatever you decide, make it perfectly obvious. No one likes a nasty surprise.

Monthly Update Your Inventory

When ranking your page on Google (the undisputed king of organic traffic), you must show that you frequently update your site.

Google knows how important visitors are to you, but it will only direct the traffic to your site if you upload everything at a time. 

Google will keep an eye on your site if you upgrade your website daily with new products, pages, blogs, and articles. Frequent updates will make your website seem more active, and you will receive more organic traffic.

Therefore, you should at least plan for eight months to a year ahead – break down the products, articles, blogs, and other stuff so that you can post more frequently if you can upload a new product every day or a new blog every week.

To generate organic traffic, you need to come up with a timetable and stick to it.

Build a Mobile-Friendly Website

Mobile phones are a part of everyone's lives, and using mobile devices to shop is not new. So, if your website is not mobile-friendly, potential customers will leave it.  

While working on your Shopify shop, test it on mobile to see how it'll appear there. Even Shopify will usually adjust your site to make it mobile-friendly, but to be sure, it's better to test it.

Using a responsive Shopify theme, such as the Colours Shopify theme, can also help ensure that your online store looks great and functions smoothly on mobile devices.

Make your website better by:

• Fixing the header
• Using selective pictures
• Writing short sentences
• No popups
• Adapting to different screen ratios

If you design your page according to the points mentioned above, it will be easier to navigate and quicker to read, allowing users to get the needed information.

Write All Store Policies on the Footer

Every new store owner usually makes a big mistake: forgetting to add policies.

Customers often browse to read guidelines to ensure that they can get easy returns and refunds. Policies also build trust by adding an element of legitimacy to your site.

Fortunately, you can save time and modify Shopify's policy as your site's policy. However, you'll be obliged to follow your policies, such as, if you promise to accept refunds, you must take them.

You can find Shopify policies in settings under the legal section.

Add an ‘About Us' Page

Don't skip the ‘About Us' page.

So many people do, thinking it's just corporate fluff.

It's not. The thing is, this page is where you stop being a faceless website and start being a real person.

Tell your story.

Why did you start the business? What gets you out of bed in the morning?

People buy from people they know, like, and trust. This is your chance to build that connection.

Don't write some generic mission statement. Just be honest.

It's what will make you different from the massive, faceless competitors out there.

Use it.

Wrapping up

Thanks to Shopify, anyone can build a successful eCommerce store. Starting from scratch might be difficult, so getting Shopify eCommerce development services is better.

These tips will help you take control of things at the beginning of your journey and stay prepared to sell on Shopify.