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15 Branding Strategies for eCommerce Development

15 Branding Strategies for eCommerce Development

We don’t inform customers what a brand is. It’s what customers tell their friends. However, the better you brand your company, the more positive feedback you will obtain. 

As a result, in this essay, I’ll discuss some of the most excellent online branding tactics for your eCommerce website Development

These tactics will make your brand appear more genuine, professional, and legitimate. So, let’s go right to it and talk about 15 brand strategies to grow your eCommerce development

Determine Your Target Audience

Before you start building your eCommerce brand, you need to know whom you’re going after. What types of people are likely to be interested in dealing with your brand? 

Finding the right audience can be difficult at the beginning. But once you’ve found the appropriate audience, things become far too easy.

Finding your target audience will assist you in the following ways:

  • Create customised campaigns for increased conversions by creating personalised and relatable content.
  • Give each user a unique experience.
  • Easily do client segmentation
  • Converge and refine your targeted strategy.
  • Reduce your marketing spending.
  • Invest in the right things.

Competitor Analysis 

How To Perform A Competitor Analysis 2021

Doing competitor analysis is the crust of almost every business and brand. 

Before establishing your brand, you have to determine whether you have competitors selling services or products similar to your brand. 

What branding strategies do your competitors utilise, and how will you differentiate your brand from others? 

You can employ various competitor analysis techniques and tools. We will be talking about some in a bit. 

Run a thorough SWOT (Strength, Weaknesses, Opportunities, and Threats) analysis that enables you to identify your brand’s competitive edges. 

In these areas, you can push your brand for further improvements, opportunities for expansion, and possible threats in the long and short term. 

Setting up an eCommerce development plan, you cannot afford to ignore other tools that every eCommerce SEO services company utilises as a part of the branding and marketing strategy. 

Here are some most frequently used tools for competitor’s analysis. 

  • Quick Search 
  • MozBar
  • SpyFu
  • Ahrefs 
  • SimilarWeb
  • Feedly 
  • BuzzSumo 
  • SEMrush 
  • Google Keyword Planner 
  • WooRank 
  • Owletter 
  • Majestic 

Indeed, you cannot use every one of these tools all at once. However, it’s a good practice to use a mix of these tools that can get you in-depth competitor analysis, backlinks audit, and competitors’ marketing strategy.  

State Your Purpose 

Every brand, without a doubt, has a mission. A quest to create stunning websites, deliver fresh orchids, provide on-demand home services, or do something different. 

Your mission statement tells consumers what your brand is all about, what you’ve prepared for them.

So, whatever your objective is, make sure to inform everyone about it because your brand is sometimes remembered solely for its objective.

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Describe Your Brand’s Unique Selling Propositions (USPs)

Your company cannot be distinctive in today’s competitive market. Nowadays, there is an alternative to every answer. 

When it comes to eCommerce development strategy, there are existing possibilities such as Walmart, Amazon, eBay, BestBuy, etc.

As a result, you cannot stand out in this industry. However, you can do so for your USPs (Unique Selling Propositions). Your unique selling point is what sets you apart. 

As a result, to make your eCommerce business popular, you must highlight its primary features.

A USP, or unique selling proposition, is the one thing that sets your company apart from the competitors. It’s a distinct advantage that distinguishes your company from the competition in your market.

Developing an opinionated and deliberate USP aids in the focus of your marketing strategy and drives the message, branding, copywriting, and other marketing decisions. 

A USP should, at its heart, instantly address a potential customer’s most pressing query when they come across your brand:

“How do you set yourself out from the competition?”

Your USP should be based on what makes your brand or product uniquely valuable to your customers and should play to your strengths. Being “one-of-a-kind” is rarely a powerful USP in and of itself. 

It would help if you differentiate yourself so that your target audience cares about, or your messaging will be ineffective.

Don’t Sacrifice Customer Service

Negative Customer Review

When determining whether to do business with a brand, 90 per cent of Americans consider customer service.

And this is a general norm for all brands. You won’t last long if your clients are dissatisfied.

And if you want to please your clients so that they return to your online store and remain loyal to your business, provide them with an excellent service.

It would be best if you did the following to improve your customer service:

  • Organise competitions to reward users.
  • Be an attentive and active listener.
  • Engage with clients on the channels they prefer.
  • When you are tagged on social media, respond.
  • Educate your employees
  • Improve your interactional tone.
  • Gently solicit input.

A brand is analogous to a tree, with customers serving as the roots. It’s critical to constantly enhance customer service in your eCommerce stores if you want your brand to succeed.

Be Customer-Centric 

If you want customer retention, exercise being highly customer-centric. As the saying goes, “a dead fish spoils the entire pool”. 

When serving people online, you need to make sure every customer is happy with doing business with you. 

In an eCommerce business, one unhappy customer can have worse ramifications on your business reputation. A tiny negative review can lead to shying away from a good chunk of new customers. 

Often, a little out-of-the-box thinking can come very handy for positioning your brand identity in your customer’s mind. 

This may include certain marketing gimmicks, such as offering discounts on products on special days and festivities. Perhaps, a free home delivery service can be a box full of cherries for specific customers. 

Always keep in mind whom you’re building your company for. Remembering the consumer’s goals and demands will guide your company’s actions and put you on the road to success with your target market.

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You’re not alone if you’re wondering who your target audience is.

Many brands often forget about their target consumers and focus solely on the product or catalogue, thereby missing out on important information that could boost sales.

Being customer-centric will yield more brand identity and trustworthiness. As an eCommerce brand, you have to earn the trust of your customers to thrive in the growing online consumerism. 

Create a Content Strategy

The voice of your brand is represented by content. If your content isn’t persuasive enough, you’ll have a difficult time selling your eCommerce brand. 

On the other hand, a solid content strategy will help you attract, convert, nurture, and keep customers.

According to reports, 90 per cent of firms use content marketing. Furthermore, it costs 62 per cent less than traditional marketing and creates three times the number of leads.

Leverage the social media platforms heavily. Engage your audience in content that could trigger virility, impression, and thumbs up. 

Tell Your Brand’s Story

Best Brand Storytelling Quotes

Make your brands heard loud and clear. Stories are captivating. You may build an emotional bond with your customers by telling your brand’s narrative. 

Customers can relate to stories that tell them about your successes and disappointments. So, don’t be afraid to share your brand’s narrative with others to let them know about your experience.

Associate your brand with something that people care about. Many brands today employ various types of corporate social responsibilities activities to give back to the community. Such affiliations help brands create widespread consumer loyalty. 

Place a Premium on Email Marketing

According to Statista, there were 3.9 billion email users worldwide in 2019. This figure is expected to rise to 4.3 billion by 2023. 

That indicates that email marketing is used by one out of every two people on the planet. 

Every stage of your sales funnel is covered by email marketing. From top-of-funnel to bottom-of-funnel, email marketing can do it all, from engaging users to retaining them.

As a result, email marketing can be highly beneficial to your eCommerce identity. 

Collecting data from the customers, such as birthdays and wishing them on their days, can help rejuvenate your brand loyalty and identity. 

Create an Enticing Logo and Brand Name

I know this is the very first step, but I’ve placed them towards the end because they are rather generic. 

So, what springs to mind when you hear the word Starbucks? Coffee, of course. 

But what else is there? It’s their company logo—that spherical image with a strange siren and a green and white colour scheme. 

Starbucks is now easily identified by its logo. An eye-catching logo can have a significant impact on your clients. They will remember your brand if they recall your logo design.

Come up with a Catchy Tagline

Famous Taglines Slogans

So you’ve created your logo. Let’s give your brand a tagline now. A tagline expresses your goal in a single sentence. 

A tagline, like a logo, is another way for people to remember your brand. 

A tagline is a phrase formed by combining a few powerful and memorable words. You can use taglines in advertisements. The fundamental goal of a tagline is to inform people about your brand.

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Website Design and Navigation 

Since you are serving your customer online, maybe in other countries as well, thus your eCommerce development website design has to be highly user-friendly. 

The moment when someone lands on your website creates the first impression. Make sure your brand site has all such attributes and aesthetics that tick in visitors’ minds. 

More straightforward navigation helps in delivering a great user experience, and customers linger till the end.  

Also, make sure that you have a more straightforward checkout process so that no customer gets confused in making the transaction to your brand. 

Website Loading Speed 

No doubt, website loading speed is a significant ranking factor for just about any search engine. So it is vital for the end-users. 

As an eCommerce brand, you cannot afford to have a site that takes a long to load up. A slower website leads to high bounce rates and alienates visitors from coming on to your brand’s website. 

Products Positioning and Listing 

Effective Marketing Ecommerce

If your brand is selling physical commodities, make sure they are positioned within proper categories. In addition, provide customers with reviewing options on each product in the catalogue. 

It helps visitors quickly find what they are looking for and products with most reviews automatically pop up to the eCommerce website’s sticky/featured section. 

Have a Clear Exchange & Return Policy 

Your brand must have a well-thought-out return or exchange policy. 

It does help your brand stand apart from those who, otherwise, don’t have any return or exchange policy. 

Customers often need to replace return products for various reasons, and thus having clear terms on return can help create brand trustworthiness. 

Wrapping Up

Online consumerism is an all-time rising phenomenon. Over 65% of people today shop online, and the spike of online shopping is expected to grow even further. 

In eCommerce development, it is essential to pay careful attention to branding. The tools and strategies laid above can help create a long-lasting brand identity for your e-commerce brand. 

It all begins with customers and ends with customers. Successful brands heavily invest in ways to position themselves as trustworthy in the eyes of end-users. 

Thus, a proper analysis of every branding strategy’s target audience, target market, and competitors is the corn-stone. 

In addition, giving ample attention to aesthetics such as brand name, logo, tag line, and web designing outlook. These elements create the first and last impression on the end-users. 

Invest into a compelling brand narrative, and don’t shy away to share your brand story and what your brand stands for with the audience. 

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Stuart Crawford

Stuart Crawford is an award-winning creative director and brand strategist with over 15 years of experience building memorable and influential brands. As Creative Director at Inkbot Design, a leading branding agency, Stuart oversees all creative projects and ensures each client receives a customised brand strategy and visual identity.

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