SaaS Branding Services

What exactly is included in your B2B SaaS branding services?

Our comprehensive branding package covers everything you need to establish a professional and memorable brand identity. This includes logo design, brand guidelines, colour palettes, typography selection, and brand messaging frameworks. We also create essential marketing materials like business cards, letterheads, and digital assets. For SaaS companies specifically, we focus on creating brands that convey trust, innovation, and reliability – qualities that are absolutely crucial in the B2B space.

How long does the branding process typically take?

Most of our B2B SaaS branding projects are completed within 4-6 weeks, though this can vary depending on the scope and complexity of your requirements. We work in phases: discovery and strategy (week 1), initial concepts (weeks 2-3), refinement and finalisation (weeks 4-5), and delivery of all brand assets (week 6). We've found this timeline allows for proper research, creative development, and collaborative refinement without rushing the process.

Do you understand the unique challenges of SaaS businesses?

Absolutely! We've worked with numerous B2B SaaS companies and understand that your brand needs to appeal to decision-makers, IT professionals, and C-suite executives. SaaS branding isn't just about looking good – it's about conveying security, scalability, and reliability. We know how to create brands that work across digital platforms, stand out in crowded marketplaces, and communicate complex technical benefits in an accessible and compelling way.

What's your pricing structure like?

We offer transparent, fixed-price packages rather than hourly billing, so you know exactly what you're investing upfront. Our B2B SaaS branding packages start from £3,500 and scale based on your specific requirements. This includes multiple concepts, unlimited revisions during the development phase, and all final files in various formats. We also offer flexible payment plans to help manage your cash flow – something we know is important for growing SaaS businesses.

Can you help with rebranding an existing SaaS company?

Yes, we specialise in both new brand creation and strategic rebranding. Rebranding can be particularly important for SaaS companies that have outgrown their original brand or need to pivot their market positioning. We'll conduct a thorough audit of your current brand, assess what's working (and what isn't), and develop a rebranding strategy that preserves your existing equity whilst positioning you for future growth.

What deliverables will we receive at the end of the project?

You'll receive a comprehensive brand package including your logo in multiple formats (vector, PNG, JPG), a detailed brand guidelines document, colour specifications (RGB, CMYK, HEX codes), typography recommendations, and usage examples. For digital-first SaaS companies, we also provide web-optimised assets, social media templates, and email signature designs. Everything is delivered in an organised, easy-to-access format that your team can use immediately.

How is SaaS branding different from other types of business branding?

SaaS branding requires a unique approach because you're selling intangible software solutions rather than physical products. Your brand needs to make complex technology feel approachable whilst maintaining credibility with technical buyers. We focus on creating brands that work brilliantly in digital environments, convey trust and security, and can easily scale across different market segments. User experience and digital-first thinking are absolutely central to everything we create.

Do you provide ongoing brand support after the project is completed?

Yes, we offer ongoing brand consultation and design support to help you implement and evolve your brand as your SaaS business grows. This might include creating new marketing materials, developing brand extensions for new product lines, or providing guidance on brand applications. Many of our SaaS clients find this particularly valuable as they scale and need consistent brand implementation across multiple channels and teams.

How do you measure the success of a branding project?

Success in B2B SaaS branding is measured through several key indicators: increased brand recognition, improved conversion rates, and stronger market positioning. We track metrics like website engagement, lead quality, and brand recall amongst your target audience. Many of our SaaS clients see improvements in investor interest, partnership opportunities, and employee recruitment – all of which are valuable indicators of effective branding in the B2B space.

What do you need from us to get started?

Getting started is straightforward! We'll begin with a comprehensive discovery session where we explore your business goals, target audience, competitive landscape, and brand aspirations. We'll need information about your product offering, key differentiators, and any existing brand assets. The more insight you can share about your customers, market positioning, and growth plans, the better we can tailor a brand that truly resonates with your audience and supports your business objectives.