Carpenter Branding

Why do I need branding when word-of-mouth has worked fine for years?

Here's the thing - word-of-mouth got you where you are, but it won't get you where you want to go. The carpenters making £100k+ per year aren't just good at their craft (you already are that). They look like they charge premium prices because they do charge premium prices.
When someone sees your van, business card, or website, they decide in 3 seconds whether you're the £150/day carpenter or the £400/day carpenter. Professional branding doesn't just get you more customers - it gets you better customers who pay more and complain less.

How much does proper branding actually cost?

Most carpenters think branding is expensive. Wrong. What's expensive is losing £50-100 per job because you look cheap.
A complete branding package typically ranges from £2,000-5,000. Sounds like a lot? Let's do the maths: if proper branding helps you charge just £50 more per job, you'll break even after 40-100 jobs. Most carpenters do that in 2-4 months.
The real question isn't "Can I afford branding?" It's "Can I afford to keep looking amateur whilst my competitors charge double?"

I'm too busy with jobs to mess about with branding stuff. How long does this take?

This is exactly why you need it done properly by professionals. We handle everything whilst you keep earning. Your time investment: 2-3 brief calls (30 minutes each) and reviewing designs. Total time: Maybe 3 hours spread over 4-6 weeks. Our time investment: 60+ hours creating your complete brand identity, website, vehicle graphics, business cards - everything you need to look like the premium carpenter you are. You focus on the timber. We focus on making you look brilliant.

What exactly do I get with a branding package?

Everything you need to look professional everywhere your customers see you:

Logo design (that works on everything from business cards to van signage)
Business card design (that people actually keep)
Letterhead and invoice templates (professional paperwork = higher perceived value)
Vehicle graphics design (your van becomes a £40k/year advertising machine)
Website design (mobile-optimised, shows your best work)
Social media templates (consistent look across Facebook, Instagram)
Brand guidelines (so everything always looks spot-on)

One cohesive look that screams "This carpenter knows what he's doing" before you even pick up a chisel.

Will this actually get me more customers, or is it just pretty pictures?

Here's what happens when carpenters get proper branding:
Month 1-2: You start getting comments like "Your business looks really professional" and "You seem more established than other quotes we got."
Month 3-6: You're charging 20-40% more per job because customers perceive you as premium. Same work, better pay.
Month 6+: Word-of-mouth accelerates because people are proud to recommend a carpenter who looks the part. Your branded van becomes a lead magnet.
Bottom line: Professional branding doesn't just get you customers - it gets you customers who happily pay premium prices.

I'm not tech-savvy at all. Will this be too complicated for me?

Mate, if you can read building plans and operate a circular saw, you can handle this. We make it stupidly simple.
You don't need to understand design theory or learn new software. We create everything in formats you can actually use:

Print-ready files for your local printer
Simple templates you can edit in basic programmes
Clear instructions for everything
Ongoing support when you need help

You'll get your brand assets the same way you get your tools - ready to use, no assembly required.

What's the difference between this and just getting a cheap logo from Fiverr?

A £20 Fiverr logo is like buying a £5 hammer from a car boot sale. It might look like the real thing, but it'll break when you need it most.
Fiverr gives you: A logo file that doesn't work properly at different sizes, looks terrible on vehicles, and screams "amateur."
Professional branding gives you: A complete system that works everywhere, positions you as premium, and actually makes you money.
The carpenter with the Fiverr logo charges £150/day. The carpenter with professional branding charges £350/day. Which would you rather be?

I only work locally. Do I really need branding if everyone knows me already?

This is exactly when branding matters most. In your local area, you're competing against every other carpenter within 20 miles. The one who looks most professional gets the best jobs.
Local customers judge faster because they have more options. They'll drive past 3 carpenters' vans to hire the one that looks established and trustworthy.
Plus, proper branding helps you expand your local area. Instead of just your village, you can confidently quote in the posh areas 15 miles away where the real money is.

What if I don't like the designs? Am I stuck with them?

Absolutely not. Here's how we ensure you love the final result:

Discovery call: We understand your vision before designing anything
3 initial concepts: Different directions so you can see options
Unlimited revisions on your chosen concept until it's perfect
No payment until you're completely happy

We've done this for hundreds of tradesmen. We know what works and what doesn't. You will love your final brand - or you don't pay.

How quickly will I see results from new branding?

Week 1: Your confidence increases immediately. You'll feel proud handing out business cards and pulling up to job sites.
Month 1: Customers start commenting on how professional you look. Price objections decrease noticeably.
Month 2-3: You're charging higher rates because you look worth it. New enquiries increase from vehicle graphics and professional website.
Month 6+: You're the carpenter people recommend first because you look established and trustworthy.
The fastest result? The moment you see your new branding, you'll realise you should have done this years ago. Most carpenters tell us it was the best business investment they ever made.