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SEO Backlinks: Beginner’s Guide To Scale Your Business

SEO Backlinks: Beginner's Guide To Scale Your Business

The internet is a fantastic opportunity and a frightening place for businesses because it is such a vast and constantly changing environment. On the one hand, there are more potential customers than ever before. On the other hand, there is more competition than ever before.

If you want your brand to succeed, you must be visible to your potential customers. And one of the best ways to do that is to rank high in search engine results.

SEO Backlinks are one of the most important ranking factors for search engines. Backlinks are connections to your website from other websites. They serve as a vote of confidence to search engines, informing them that your site is relevant and trustworthy.

Historically, we did link building primarily through acquiring links from other websites. However, with the algorithm updates introduced by Google, the focus has shifted to quality over quantity.

Today, link building is about creating quality content that others will want to link to. To rank high in search results, you need to build backlinks. But how do you do that?

This beginner's guide to building SEO backlinks will help you get on the right track. We'll cover backlinks, why they're essential, and how to create them. By the end, you'll have a solid understanding of using backlinks to improve your site's SEO and attract more customers.

The internet has significantly altered the marketing and advertising landscape. Businesses can no longer rely on print, television, or radio advertisements to attract customers. Companies must have a robust online presence to be successful.

One of the most critical components of a solid online presence is SEO. SEO, or search engine optimisation, makes your website and content more visible and accessible to search engines.

Backlinks are usually links that are from other websites to your website. They indicate that your website is relevant and trustworthy. The more backlinks you have, the higher your website will rank on search engine results pages.

If you want to scale up your business, you need to build backlinks. But where do you start? This beginner's guide will show you how to build SEO backlinks and start scaling your business.

What is link building?

Outbound Backlinks

Link building is one of the most crucial aspects of SEO. It is the process of acquiring links from other websites to your own. Backlinks are vital because they are one of the main ranking factors for search engines like Google. They are also a great way to increase the visibility and reach of your website.

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Getting links from other websites linking to your website is a process known as link building. These links are known as backlinks. Obtaining backlinks from reputable websites can strengthen your website's authority and raise your position in search engine results (SERPs).

But it’s tough to manually find websites and contact their details for the backlink approach. Nowadays, various email-finding techniques are available to find the appropriate contact for link building.

Understanding if other well-known websites connect to the information or make references to it, claims Google, is crucial to determining which pages are accurate and reliable.

What Are Backlinks?

One of the essential elements of SEO is backlinks. It is the process of obtaining links to your website from other websites. They are links that are directed toward your website. Google and other search engines consider that the more backlinks you have, the more popular your website is. This, in turn, will lead to higher rankings in SERP (Search Engine Results Page).

In basic link terminology, a backlink is any link a webmaster receives from another website. Backlinks are also called inbound links, inward links, links, and incoming links.

Why are backlinks important?

Search engines use backlinks to gauge how popular and relevant a website or web page is. The more backlinks a website or web page has, the more popular and relevant search engines consider it. That is why backlinks are essential. They represent a vote of confidence from other websites.

The number of backlinks is one indicator of the popularity or importance of that website or page (for example, this is used by Google to determine the PageRank of a webpage). The more backlinks a website or web page has, the more popular and relevant search engines consider it. Outside search engines, backlinks have been used to improve website usability, drive traffic, and generate leads.

Three Different Types of Links

Types Of Seo Backlinks
Source: Semrush

Understanding the various types of links is critical when developing your link-building strategy.

The following list contains the critical categories of links.

Nofollow vs follow

A no-follow link is an HTML attribute that tells search engines not to follow a specific link. This is used to control the flow of PageRank between websites. A no-follow link does not pass any link juice (ranking power) to the destination website.

You often use no-follow links when you wish to link to another website but want to avoid requesting that Google crawl that site.

You must include the attribute rel=”no follow” in the link's code to mark it as a nofollow link. Nofollow links will inform Google that the link shouldn't pass PageRank.

Remember that Nofollow links don't immediately pass authority. However, they can still provide you with referral traffic and brand recognition.

On the other hand, follow links are regular links with properties that would let Google know they should pass PageRank. They help the linked website or web page more regarding SEO backlinks.

Pass authority to a trusted site and help search engine algorithms understand the content's subject.

User-provided link

When improving your SEO strategy, there are better courses of action than using user-generated links as a link-building approach. Google used to punish users who attempted user-generated links.

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You may occasionally create user-generated links to promote your content. They are typically of poorer quality than other link-building strategies that Google favours.

Examples of links submitted by users include:

  • Blog comments without moderation
  • Infographics and widgets embedded
  • Users' profile pages Press releases or guest post signatures with highly optimised anchor text
  • Advertisements

Although links from these sources won't harm your website, it's generally not a good idea to focus on this tactic because these connections will likely need more authority.

Organic links from other websites

When visitors find your website and link to it on their blog or website on their initiative, they are known as natural links. When using this link, you do not ask other web admins or users for a backlink.

Natural links lack tracking elements and do not appear in promoted or paid content. They are typically inserted into the text of another blogger's or webmaster's website to benefit their viewers.

This implies that there is a higher likelihood that you will see organic links in blog posts, photos, and other product listings on someone's website.

A “good link” naturally points to your website and is considered one of the safest link-building strategies. Natural links are among the best and most effective ways to market your blog or website.

How to Build SEO Backlinks

1 – Create Compelling Content

What Is Content Marketing Types

One of the best ways to get high-quality backlinks is to create compelling content that other website owners will want to link to. This could be a blog post, an infographic, or a video.

Your content should be well-researched and well-written, providing value to the reader. If your content is exceptional, other websites will be more likely to link to it. Your content should be unique, engaging, and informative. It should be relevant to your niche and target audience as well.

An infographic is about 30 times more likely to be read than a whole post; creating additional linkable resources can fill in the gaps for users who aren't interested in reading your entire content.

Anyone can build linkable materials; you don't have to be a graphic designer. You can use editable templates from websites like PicMonkey or Canva, even if you're starting or need more money for creativity.

2 – Reach Out to Other Websites

Reaching out to other websites and asking for links is another effective way to build backlinks. But you must ensure you only reach out to websites relevant to your niche. They will most likely ignore your request otherwise.

If you have a blog post that would fit their site well, email them and let them know. Most website owners are always looking for new content, so this is a great way to get your content in front of them.

3 – Engage in social media activities

How To Check Shares Social

Engaging in social media activities is also a great way to build backlinks. Whenever you post something on social media, make sure to include a link back to your website. This will help get your website in front of more people and also help improve your SEO.

But remember to use social media for other things outside just publishing new material; otherwise, you'll miss out on many opportunities to establish your brand.

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It's easy to start using social media even if you've never done so before:

  • Post updates and news about your business.
  • Interact with your audience through your comments.
  • React when a product is mentioned.
  • Participate in online discussions about your niche.

They are advantageous methods for boosting a brand's social media presence, which may increase authority and provide potential backlinks.

You can also make changes to your social media profiles to ensure their bios contain links to your website.

Acknowledge prominent organisations and individuals in your content when you discuss them is another helpful tactic. If they engage in social listening, they are more likely to share the item or link you shared on social media, which will help them get a backlink from a profile other than their own.

4 – Submit Your Articles To Keyword-Focused Websites

These websites are usually keyword-focused, a great way to get backlinks from websites relevant to your niche. This is a great way to get your website in front of a new audience and also help to improve your SEO.

This will help you get links from websites related to your topic. For example, if your website is about gardening, you will want to get links from websites about gardening, plants, or gardening tips.

5 – Choose a Niche That Is Relevant to Your Site

When choosing a niche for your website, selecting one relevant to your site is crucial. This will make it easier to get backlinks from other websites.

You can submit your articles in many places, but websites related to your niche are the most effective. If you sell electronics, you should submit your articles to electronics-focused websites. Keyword-focused websites are the best because they have the most traffic and relevant content. Submitting your articles to these sites can increase your visibility and website traffic.

6 – Add Links from Related Domains

Ahrefs Backlinks

Adding links to your website is a great way to see it in search engines and helps build your website's authority. Adding links from related domains is a great way to get these links. However, knowing that you should only do this with related domains you trust is essential.

To add links from related domains, you need to add a link from your domain to the domain you want to add a link from. Then, you need to add a link from the domain you want to add a link from to your domain. There are numerous tools available to assist you with this process. One tool that is commonly used is called a link shortener. A link shortener is a tool that allows you to take a link from a different website and shorten it so you can add it to your website.

Stay Safe from Black Hat Link Building Techniques!

Link building is a vital part of search engine optimisation. The link-building process is a delicate one that black hat SEO techniques have unfortunately manipulated. There are many of these types of techniques, but the most common are link spamming and blog spamming.

Link spamming is when a website or blog continuously posts links on blogs or websites to increase their website or blog's popularity. Blog spamming is when someone posts links to their blog on blogs or websites without any value to the blog they are posting on.

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These link-building techniques are harmful to your website or blog because they are not goal-oriented. They simply spam links to make their website or blog appear more popular.

These techniques can help you rank your website on the first page of Google, but they can also send your website to the top of the search results for something you want to avoid ranking for. The best way to avoid these link-building techniques is to avoid using automated software and algorithms. To stay safe, use manual methods to find links for your website.

Take Advantage of Google's Algorithm Changes

In recent years, Google has made several algorithm changes, including the Penguin update. This update was designed to crack down on black hat link-building techniques.

To avoid getting penalised by Google, taking advantage of these algorithm changes is crucial.

The Penguin update significantly changed how Google counts links, making it more difficult for black hat SEOs to manipulate the system.

Building backlinks is a great way to improve your SEO. Following the tips above, you can get your website in front of a new audience and improve your ranking on Google.

How Can I Rank Higher in Google with SEO Backlinks?

First and foremost, backlinks are an important ranking factor for SEO. Google's algorithms consider the number of backlinks pointing to a website when determining its ranking. As a result, the greater the backlinks you have, the higher your website will rank.

In addition to improving your website's SEO, backlinks also have the following benefits:

  1. They drive more visitors to your website: When someone clicks on a backlink, they are taken to your website. This can help increase the number of visitors to your site.
  2. They improve the visibility of your website: Backlinks help your website become more visible on the internet. This can lead to more people finding and visiting your site.
  3. They help build relationships: When you have backlinks from other websites, it can help build relationships with those websites. This can be favourable to both parties involved.

These are just a few benefits of building backlinks for your website's SEO. If you want to improve your website's ranking in Google, then backlinks should be a part of your SEO backlinks strategy.

Building backlinks can be a time-consuming and frustrating task. But it's worth it! Backlinks are a significant ranking factor in Google's algorithm. A strong backlink profile will help your website rank higher in search results and get more traffic.

There are many ways to build backlinks. You can start by creating great content other website owners want to link to. You can also ask other website owners to link to your site. And you can use link-building tools and services to automate the process.

Whatever method you choose, ensure you build high-quality backlinks from reputable websites. Linking to spammy or low-quality websites can harm your site's ranking. So, focus on building backlinks from high-quality websites relevant to your niche.

Building backlinks is a valuable and vital part of any SEO strategy. It's not easy, but it's worth it!

How to Measure the Success of Your Backlink-Building Efforts

Top Ranking Pages Have More Backlinks Than Lower Ranking Page

Now that we've gone over some of the best ways to build backlinks, let's talk about how to measure the success of your efforts.

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The best way to do this is to monitor your website's organic traffic.

Seeing a steady increase in organic traffic after implementing a link-building strategy is a good sign that your efforts are paying off.

You can also track the progress of your website in Google Search Console. This free tool shows you how your website ranks in Google search results.

If you see an increase in the number of backlinks pointing to your website, that's another good sign that your strategy is working.

Finally, you can use a tool like Moz's Open Site Explorer to track your backlink profile. This will give you insights into the quantity and quality of the backlinks pointing to your website.

How to Scale Up Your Business with SEO Backlinks

Link building is a big part of SEO; you can scale your business. For example, you can use a link-building tool like BuzzSumo to find strategic opportunities for your company.

Your company needs to know how to identify opportunities for link-building. You can identify the top 10,000 websites in the same field as your company and find opportunities for links from them. Finding these opportunities takes a little research, but you can find many links if you do your research.

You can use SEO backlinks to improve your website's SEO, or you can use them to help you market your business. Start with a good understanding of your website's audience and what they seek. Then, you can use SEO backlinks to help you connect with your audience and provide them with the content they are looking for.


The search engine optimisation link-building process is a great way to scale up your business by improving your website's ranking in search engine results pages (SERPs). However, as with everything in SEO, you must put in the effort to see results. Link building can be time-consuming, but the rewards are worth it. Keep at it, and your website's ranking will improve.

Although it may seem like much work, the results will be worth it. Over time, your website will improve, and you won't need to put as much effort into getting links. The key to success in business is always to have high-quality content to show the right people at the right time.

We hope you enjoyed our blog about how to scale your business with SEO backlinks. There are many benefits to having an SEO backlink for your website. We created this blog to educate people about creating SEO backlinks.

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Stuart Crawford

Stuart Crawford is an award-winning creative director and brand strategist with over 15 years of experience building memorable and influential brands. As Creative Director at Inkbot Design, a leading branding agency, Stuart oversees all creative projects and ensures each client receives a customised brand strategy and visual identity.

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