The logo is the “Keystone” of your visual identity. In this dedicated archive, we dive deep into the art and science of Logo Design. Whether you are a designer looking to refine your process or a business owner looking to hire, these resources cover every step of the journey.
Discover the 7 Types of Logos (from Wordmarks to Emblems), learn the Logo Design Process from sketch to vector, and understand the critical difference between Vector vs. Raster files. We also cover commercial topics, including Logo Design Costs, Deliverables Checklists, and the psychology behind Logo Shapes and hidden meanings.
Kia’s rebrand is a masterclass in shifting perception, but it came with a massive legibility cost. Here is the honest design analysis of how Kia went from budget-friendly to “What car is that?”
Why did Pizza Hut revert to a 50-year-old logo? We deconstruct the visual history of the Red Roof, analysing the disaster of the “Flavour of Now” era and the profitable power of nostalgia. A vital case study for entrepreneurs on protecting brand equity and avoiding the trap of “blanding.”
Most brands evolve; Reebok had an identity crisis. This deep dive tracks the Reebok logo from its British roots and the iconic 90s Vector to the sterile Delta era—and why they finally returned to the classics. Discover the high cost of ignoring your visual heritage and what every entrepreneur can learn from the sneaker giant’s mistakes.
Why does a century-old monogram still command the road? We dismantle the Rolls-Royce visual identity—from the Parthenon grille to the myth of the ‘Black Badge’—to reveal exactly what small businesses can learn about building a timeless brand.
From ancient alchemical symbols to modern flat design, the Volvo logo is a masterclass in brand equity. We explore the truth behind the “male symbol” myth, the evolution of the famous Iron Mark, and why “safe” design is often the most profitable strategy for business owners.
A logo isn’t just a “pretty picture.” It’s a strategic business tool for identification. For entrepreneurs and small business owners, understanding what a logo is supposed to do is the first step to building a valuable brand. Our no-nonsense guide cuts through the fluff.
A bad logo isn’t just ugly; it’s a business liability. We’re breaking down 10 famous logo failures, from The GAP to London 2012, to extract the crucial business lessons for entrepreneurs. This is what not to do.
Stop wondering if you need an animated logo. This direct, no-nonsense guide for entrepreneurs reveals the real costs, the technical traps (Lottie vs. GIF), and when it’s just a waste of money for your brand.
Most “best fonts for logo design” lists are useless. This is a practical field guide on how to choose a typeface that actually works for your business, from scalability to licensing.
The Disney logo’s history is a 100-year masterclass in strategic adaptation. We break down the evolution from a simple signature to a global icon and show you what your small business must learn from it.
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