12 Logo Design Basics from a Professional Designer
We break down the 12 technical and psychological logo design basics that actually matter for SMBs in 2026. Forget “pretty”; focus on brand equity, technical scalability, and semantic visibility.
Logo Design
The logo is the “Keystone” of your visual identity. In this dedicated archive, we dive deep into the art and science of Logo Design. Whether you are a designer looking to refine your process or a business owner looking to hire, these resources cover every step of the journey.
Discover the 7 Types of Logos (from Wordmarks to Emblems), learn the Logo Design Process from sketch to vector, and understand the critical difference between Vector vs. Raster files. We also cover commercial topics, including Logo Design Costs, Deliverables Checklists, and the psychology behind Logo Shapes and hidden meanings.
The History of the McDonald’s Logo Design
The McDonald’s logo isn’t just a letter “M”; it’s a masterclass in architectural heritage and psychological conditioning. We study the evolution of the Golden Arches, debunking myths and revealing the technical precision required to build a global icon that transcends language.
The Aston Martin Logo: A Century of Technical Survival
The Aston Martin logo isn’t just a pair of wings; it’s a century-long case study in technical precision and brand survival. We strip away the marketing to analyse how this iconic emblem evolved from a simple monogram to a masterclass in modern, responsive luxury identity.
10 Common Logo Design Mistakes Killing Your Brand
Bad design is a quiet business killer. We break down the 10 most common logo design mistakes that drain your marketing budget, confuse your customers, and ruin your professional reputation. A design analysis to save your brand identity.
Logo Design Psychology: The Science Behind High-Converting Brands
Your logo is a psychological trigger. Learn how colour, shape, and typography influence consumer behaviour and brand perception in this exhaustive guide.
25 Famous Symbols with Meanings: The Semiotics of Branding
Symbols are the fastest way to communicate—or confuse. From ancient runes to tech icons, we analyse the origins and branding implications of 25 famous symbols.
The Professional Logo Design Process: How To Make Logos
A logo is more than a pretty picture; it is a strategic business tool. In this exhaustive guide, Inkbot Design’s Creative Director walks you through the professional logo design process, from the initial brief to the final vector handover. Learn how to build a brand that lasts.
Top 10 AI Logo Generators: Good, Bad, and Legally Dubious
A forensic review of the top 10 AI logo generators. We strip away the marketing hype to test vector quality, copyright ownership, and commercial viability for serious entrepreneurs.
Restaurant Logo Design: A Guide to Profitable Branding
Your logo is more than a pretty picture; it is a revenue tool. In this comprehensive guide, Inkbot Design examines the psychology, technical aspects, and execution of restaurant branding that withstands the dinner rush.
32 Best NHL Logos Ranked: A Creative Director’s Critique
From the Detroit Red Wings to the Seattle Kraken, we audit the entire National Hockey League to rank every logo from worst to best. A brutal, honest look at sports branding.
