The 40 Most Famous Company Mascots: Why They Work
A no-nonsense analysis of the 40 most famous company mascots. Forget the fluff. Learn the strategic lessons behind icons like the Michelin Man and Tony the Tiger.
Logo Design
A logo is not only a graphic; it’s the face of your brand.
In the logo design category, learn the guiding principles and strategies behind creating a memorable and impactful logo.
These articles share actionable insights, from identifying client needs to exploring design concepts and colour psychology to help you take your approach to the next level regarding logo design.
Ditch the clichés and learn how to create logos that look great but (most importantly) have to say something and speak to your audience.
Minimal Logo Design: It’s Not Art, It’s a Business Weapon
Most people get minimal logo design wrong. They think it’s about taking things away. They see a simple shape and think, “Easy.” They couldn’t be more mistaken. Minimalism isn’t subtraction. It’s distillation. This is the hard truth about creating a simple logo that works.
The 20 Best Charity Logos That Put Brand Strategy First
Tired of seeing the same old ‘helping hand’ charity logos? We are, too. Here’s a no-nonsense breakdown of 20 compelling logos and the brutally honest lessons entrepreneurs can learn from their design.
20 Punk Logos That Break Every Design Rule (And Why It Works)
Punk design was never meant to play by the rules—and that’s exactly why it works. In this post, we dive into 20 punk logos that reject convention, embracing raw energy, DIY aesthetics, and anti-establishment flair. These logos break every design principle in the book—on purpose—and the results are as unforgettable as they are unruly.
The 30 Best Sportswear Logos and Exactly Why They Work
Forget design-speak. This is a brutally honest look at the best sportswear logos and the real lessons you can apply to your business. We explain why Nike, Lululemon, and Patagonia succeed, and the mistakes you must avoid.
10 Famous Logos That Broke Design Rules and Won
Think you need a “perfect” logo? Think again. We’re dissecting 10 famous logos that broke the sacred rules of design—and came out on top. This is a brutally honest look at why strategy beats conformity every time.
The 100 Most Famous Logos of All Time (Ranked)
Everyone wants a famous logo. Most go about it the wrong way, chasing trends and obsessing over clever tricks nobody sees. This isn’t just a gallery of pretty pictures. It’s a brutally honest breakdown of the 100 most famous logos and the real, practical lessons they offer on what actually works. Stop guessing and start understanding the principles that build truly iconic brands.
10 Famous Airline Logos and Their Branding Lessons
An airline logo has nowhere to hide. It’s the ultimate test of high-stakes branding. We review the top 10 most famous airline logos and extract the brutally honest, practical lessons every entrepreneur and business owner needs to learn about creating a truly effective brand identity.
Branding Psychology: Why Your Brand is Being Ignored
Most branding wastes money because it ignores the one place a brand exists: your customer’s mind. This guide breaks down the core principles of branding psychology—cognitive biases, emotional triggers, and the hard truth about colour—to explain why your ‘great’ brand might fail to connect.
The Fanta Logo History: What Every Rebrand Got Right & Wrong
Most corporate rebrands are vanity projects. But the messy history of the Fanta logo is a goldmine of practical lessons for any business owner. From its wartime origins to its iconic 70s look and its modern “edgy” phase, we break down what worked, what failed, and why it matters for your brand.
