Brand Positioning Map: Guide to Finding Market Gaps
Most brand positioning maps are useless doodles. Learn how to build a rigorous, data-backed perceptual map that reveals where your competitors are weak and where your true profit lies.
Brand Strategy & Positioning
Welcome to the strategic core of building a market-leading business. Brand Strategy is not just about visuals; it is the blueprint that defines your Mission, Vision, and Purpose. In this section, we break down the fundamental frameworks required to build a resilient brand from the ground up.
Explore our guides on defining your Core Values, establishing a unique Brand Positioning in the market, and navigating complex Brand Architecture. Whether you are conducting a Brand Audit, defining your Target Audience Personas, or identifying your Brand Archetype, these resources will help you move from abstract ideas to a concrete roadmap.
Brand Messaging Hierarchy: From Pillars to Promises
Most brands suffer from the “kitchen sink” syndrome. This guide breaks down how to build a brand messaging hierarchy that prioritises clarity, aligns your team, and actually converts traffic.
Brand Voice Chart: The 4 Dimensions of Tone
Your brand sounds like a Frankenstein of different writers. Fix the inconsistency with a Brand Voice Chart. We break down the 4 Dimensions of Tone—Humour, Formality, Respect, and Enthusiasm—to help you scale your identity without losing your soul.
What is a Sub-Brand? (Examples & Definition)
This guide offers a concise definition, a forensic analysis of architectural risks, and real-world sub-brand examples. Learn how to launch a new product segment without diluting your core brand equity.
Employee Experience: The Hidden Driver of Brand Equity
Employee Experience (EX) is not just an HR buzzword. It is the foundation of your brand identity. Learn how to align internal culture with external promises to stop revenue leakage.
12 Best Brand Positioning Statement Examples for Market Dominance
A forensic breakdown of 12 world-class brand positioning statement examples. Learn the internal strategies that built Apple, Tesla, and Amazon.
How to Write a Brand Manifesto (with Examples)
A brand manifesto is your tribal signal. It tells the world what you stand for and what you fight against. We dive deep into the psychology of belief, offering practical advice for entrepreneurs who are tired of corporate waffle and ready to build a brand with teeth.
Endorsed Brands Explained: The “Marriott” Model
An exhaustive guide to Endorsed Brand architecture. We analyse the Marriott model, the risks of brand contagion, and how to design a hierarchy that scales.
How to Manage a Brand Portfolio for Driving Growth
Managing a brand portfolio isn’t just about logo hierarchy; it’s about financial efficiency. In this exhaustive guide, Inkbot Design breaks down how to prune zombie brands, structure for clarity, and dominate market share without competing with yourself.
Branded House vs House of Brands: Which is Right for You?
Stop treating brand architecture as a design exercise. It is a financial strategy. We dissect the Branded House vs House of Brands debate, exposing the costs, risks, and equity implications for growing businesses.
