Top 10 Digital Marketing Trends for Your Newly Launched Business
Whether you are launching a new business or already running a small business, explore the digital marketing trends with AI automation, PPC advertising, short-form videos, voice search technology and hyper-personalised strategies.
No matter the industry you specialise in, a solid online presence and optimising your marketing plan for tech-savvy consumers is essential for your startup business.
Digital marketing has transformed how organisations catch the audience's attention in the last few decades. Investing in digital marketing strategies can bring many benefits and take your small business towards new heights of success.
For a newly launched business, staying ahead of digital marketing trends can be crucial for gaining traction and establishing a solid online presence.
Creating a marketing strategy that boosts their online presence may sound intimidating for many entrepreneurs. With the right digital marketing plan, you can attract new clients, grow your business and get a significant return on investment.
Many startups, small businesses and even midsize companies experiment with new strategies and try different tested methods to grow their business. Adopting cutting-edge digital marketing trends enables your business to grow faster and take it to the next level.
Here are your startup business's top 10 digital marketing trends in 2024.
1 – Video Marketing
According to video marketing statistics, 90% of consumers use video to make purchase decisions. So, video marketing is one of the top digital marketing trends for 2024 that can make a real difference for your small business.
Video marketing, if used correctly, can create a positive impact on your startup company. In short, videos can help you get more customers for your newly launched business.
Video should be an essential part of your digital marketing plan as it can educate your potential customers, generate leads and convert them into paying customers. Thanks to smartphones, small businesses and startup owners can now create and publish a video in seconds and reach a wider audience.
Video continues to dominate digital content consumption across platforms. Invest in creating high-quality video content for your website, social media channels, and advertising campaigns to capture audience attention and convey your brand message effectively.
Why is Video Marketing Effective for Your Small Business?
- Elicits an emotional response
- It grabs people's attention 10X faster than text
- Helps with purchase decisions
- Keeps visitors on your website longer
- Boosts conversions and drives more revenue
Types of Videos You Can Create to Attract New Customers
- Explainer videos
- Testimonial videos
- Product videos
- Informational videos
- Company story videos
- Behind-the-scenes videos
Thanks to smartphones, small businesses and startup owners can now create and publish a video in seconds and reach a wider audience. Video continues to dominate digital content consumption across platforms.
Invest in creating high-quality video content for your website, social media channels, and advertising campaigns to capture audience attention and convey your brand message effectively.
2 – AI Automation
Undoubtedly, AI is one of the latest innovations in the digital marketing world and has been ruling for the past few years. Technological advancement, particularly in Artificial Intelligence, is helping businesses of all sizes improve their operations and performance.
Some areas where AI has proved useful include producing better content, providing the best customer service, data analysis, and automating repetitive work to increase the productivity of employees. In short, AI is enabling small businesses to benefit from the technology equally.
In 2024, tech businesses predict continued exponential growth in AI capabilities, enabling companies to embrace AI technology and stay ahead of the fast-paced landscape.
Being a startup owner, you want to bring changes and improvements to your business. You must adapt and innovate to stay ahead of the curve. Artificial intelligence allows small companies to find useful tools to streamline operations, boost productivity, and satisfy customers.
By harnessing the power of AI, SMBs can unlock new opportunities and drive growth for your business. Incorporating AI tools into your small business marketing plan can improve overall business efficiency by making well-informed decisions and choosing the right solutions.
Why is AI Automation Effective for Your Small Business?
- Analyse and collect valuable data
- Attract potential customers
- Get customer insights
- Create personalised content
- Exceptional customer service via chatbots
- Video Marketing
Here is a list of some of the best AI tools that you can use to create the best marketing plan for your business.
- ChatGPT
- ChatSonicAI
- Synthesia
- Semrush
- Grammarly
- Jasper AI
- Manychat
- Lumen5
- MarketMuse
- Poised
- Phrasee
- Optimove
- Seventh Sense
- ChatFuel
- Beacons
3 – Voice search
Voice search has created a significant impact on the digital marketing landscape. As voice search features become popular, small businesses must embrace the trend and incorporate voice search technology into their websites and mobile apps. A report suggests that the speech and voice search market is expected to grow at a CAGR of 24.4% by 2027.
With the rise of voice-activated assistants like Siri, Alexa, and Google Assistant, optimising your website and mobile app for voice search is becoming increasingly important.
Speech is an authoritative method of access to information, and a growing number of users prefer to use voice search, so voice search optimisation is necessary for businesses.
Getting the highest position for voice search queries ensures that your website will cater to many clients. Pay more attention to natural language keywords and conversational content that perfectly aligns with voice search queries.
Voice searches use natural language and speech recognition technology to perform search queries. To increase the chances of appearing higher for voice search queries, it is essential to target relevant voice search keywords in your content and ensure your website works well on mobile devices.
Why is Voice Search Important for Your Small Business?
- Increase brand awareness at the local level
- Position your brand as authoritative and trustworthy
- Improve the user experience
How to Improve Your Voice Search Optimisation?
- Understand voice search queries
- Research relevant keywords for voice search
- Focus on long-tail keywords
- Implement natural language
- Utilise local structured data
- Optimise your content
- Create conversational content
- Optimise for featured snippets
- Include location-based keywords
- Focus on mobile optimisation
- Use Schema Markup
- Test and analyse voice search queries
By implementing these strategies, you can improve your voice search optimisation and increase your chances of appearing in voice search results for relevant queries.
4 – User-Generated Content
It is the right time for your business to harness the power of user-generated content and make the most out of it. User-generated content is content that real users post about your products, services, and brand, such as reviews, testimonials, and user-generated images or videos on social media profiles.
UGC acts like word-of-mouth marketing, allowing businesses to leverage users' content and share it with their followers.
More and more marketing professionals are focusing on UGC, as it is a cost-effective way to promote your brand authentically. According to the Gartner Marketing Predictions for 2024 report, more than 80% of consumers believe that user-generated content improves product discovery, brand credibility and user experience.
Encourage your customers to create and share content related to your brand, such as reviews, testimonials, and user-generated images or videos. User-generated content adds authenticity and credibility to your brand and can help foster a sense of community among your audience.
Why is User-Generated Content (UGC) Important for Your Startup?
- Build authenticity and trust
- Fosters a sense of community around your brand
- Create valuable connections between customers and your brand
- Serves as powerful social proof
- A cost-effective way to generate content
- Expand your reach and visibility
- Evoke emotions and influence purchase decisions
In short, user-generated content (UGC) can be a powerful tool for small businesses to engage their audience, build trust, and expand their reach.
5 – Local Search
Local visibility is essential for new businesses looking to survive and grow in the digital landscape. Local SEO is a search engine optimisation strategy focusing solely on attracting customers and driving local traffic and conversions.
Local SEO differs from traditional SEO, focusing on quality content, backlinks and technical SEO. Regarding local SEO optimisation, marketers focus on different strategies, such as targeting location-specific keywords, Google My Business optimisation, and creating a solid local brand presence.
Local SEO helps small businesses to increase their online rankings and organic traffic and boost conversions. Businesses with a physical location and a website can take full advantage of local SEO, as it can help increase foot traffic into your physical store and generate more conversions than traditional SEO.
Why is Local SEO Important for Your Small Business?
- Visibility to local customers
- Target customers who are geographically close to your business location
- Compete more effectively against larger competitors
- Improve your visibility in your local market
- Attract customers who prefer to support local businesses
- Your business is discoverable to mobile users
- Builds trust and credibility
- Drive foot traffic to your physical location
- Local online advertising can be highly cost-effective
Prioritising local search is essential for small businesses looking to attract and retain customers in their local area. By optimising your online presence for local search, you can improve your visibility, credibility, and, ultimately, your bottom line.
6 – Short Form Video Content
Today, marketers strive hard to get the attention of the digital-first generation by scrolling through short-form videos on TikTok, Instagram, YouTube, and Facebook. Short-form content is one of the most effective types of content that generates the highest return on investment and sees the highest growth in 2024.
Short-form video content offers small businesses a powerful tool for capturing audience attention, driving engagement, and building brand awareness in today's digital landscape. By incorporating short videos into your marketing strategy, you can effectively connect with your audience, showcase your products or services, and stand out.
Why is Short Form Video Content Important for Your Small Business?
- Capturing and retaining the audience's attention
- Delivering your message concisely
- Easy to consume and retain information
- Ideally suited for mobile viewing
- Increase your online visibility
- Reach new audiences
- Drive engagement with your brand
- Showcase your products or services in action
- Highly shareable and engaging content
- Cost-effective type of content
Short-form video content has become increasingly important for small businesses because it captures audience attention, conveys messages quickly, and drives engagement.
7 – Hyper-Personalised Marketing
Today's consumers want personalised user experiences and to connect with a brand personally. A survey suggests that more than 80% of customers are more likely to buy products from a brand that offers personalised user experiences, and approximately 69% of online shoppers say that personalised messages influence their perception of a brand.
Hyper-personalisation is the key to redefining the user experience and tailoring experiences that solely resonate with each individual. In this digital age, where consumers see hundreds of generic marketing messages daily, hyper-personalisation is a fantastic trick to show your brand authenticity and relevance.
Thanks to AI and natural language models, providing personalised experiences has become possible for marketers. Businesses can leverage AI tools to gain valuable insights into customers' behaviours, preferences and needs.
By leveraging real-time data and advanced analytics, companies can deliver products, services, and experiences perfectly aligned with their preferences and demands.
Demonstrating a deeper understanding of your customers' needs, preferences, and likes will help you create a strong connection, foster brand loyalty, and eventually drive sustainable growth.
Why is Hyper-Personalisation important for Your Small Business?
- Increase marketing ROI
- Increase business revenue
- Reduce customer acquisition costs
- Deliver customised experiences for individual customer
- Improved engagement
- Drive higher conversion rates
- Gives your business a competitive advantage
- Building trust and relationships
- Maximising ROI
- Driving customer advocacy
Hyper-personalised marketing is essential for small businesses looking to deliver exceptional customer experiences, drive engagement and loyalty, and stay ahead of the competition in today's dynamic business landscape.
8 – PPC Advertising
PPC (Pay-Per-Click) advertising isn't new; digital marketers have used this marketing technique for decades. PPC advertising can be a valuable marketing tool for small businesses looking to increase their online visibility, drive targeted traffic to their website, and lead generation and sales cost-effectively and measurably.
PPC advertising allows you to display targeted ads to relevant users looking for specific keywords, products, services, or websites. This strategy will generate immediate traffic to your website, generate leads and boost the conversion rate.
PPC platforms, such as Google Ads and Facebook Ads, offer sophisticated targeting options that allow you to reach your ideal audience based on location, demographics, interests, and behaviour.
Why is PPC Advertising Important for Your Small Business?
- A cost-effective advertising option
- You only pay for actual clicks
- Your ads are shown to people who are interested in your products/services
- Provide immediate results
- Gives detailed analytics and reporting to optimise your campaigns
- Give you complete control over your advertising campaigns
- Increase your brand's visibility and exposure online
- Enhanced your local presence
- Complement your SEO efforts
9 – Influencer Marketing
Influencer marketing is one of the top digital marketing trends in 2024, and your new business can try to promote your products or services. If done right, influencer marketing can be a powerful strategy for small businesses to reach and engage with their target audience, increase brand awareness, and drive sales.
Influencer marketing involves partnering with industry influencers who have a solid following base. These influencers could be social media personalities, celebrities, bloggers, industry experts or digital content creators. Your small business can reach its engaged audience by collaborating with these industry influencers.
You can still leverage this digital marketing trend even if it is newly launched. Small businesses and startups can also contact influencers and propose a partnership. Look for influencers with a following that aligns with your target audience and whose values and interests resonate with your brand.
Work collaboratively with influencers to create content that resonates with their audience while showcasing your brand authentically. Consider co-creating content such as sponsored posts, product reviews, tutorials, or behind-the-scenes glimpses of your business.
Why Should Small Businesses Invest in Influencer Marketing?
- Increased brand awareness
- Enhanced credibility
- Reach targeted audiences
- Drive sales and conversions
- Grow your business
- A cost-effective alternative to traditional advertising methods
- Showcase your products or services in a compelling way
- Provides social proof and validation to the followers
10 – Social Commerce
Social commerce is all the rage and has become a shopping norm, reaching new heights. Social commerce sales are expected to reach $2.9 trillion by 2026. Customers can discover their favourite products on social media platforms and make direct purchases. According to recent statistics, approximately 76% of consumers purchased a product they found in a social media post.
Businesses can find their target audience on social media platforms. Social commerce allows small businesses to engage with customers, drive sales, and grow their business in today's digital landscape.
Social commerce is the most convenient way for many customers to find and purchase products online. Similarly, it is the easiest way for many businesses to expand their reach, increase their customer base and drive more revenue. Social commerce, which involves selling products or services directly through social media platforms, can be a valuable strategy for small businesses.
Why is Social Commerce Important for Your Small Business?
- Expanded reach
- Higher engagement levels
- Showcasing your products through interactive content
- Reach specific segments of your target audience
- Encourages user-generated content
- Provides valuable data and insights
- Cost-effective sales channel
- Seamless shopping experience
Digital Marketing Trends – Concluding Thoughts
Staying relevant is vital for startups and small businesses to get a competitive edge. By incorporating these digital marketing trends into your business strategy, you can effectively promote your newly launched company, engage with your target audience, and drive growth in today's competitive landscape.
Experiment with these digital marketing trends for 2024 and take your new business towards unprecedented heights of success.
FAQs
What is the most significant digital marketing inclination for new businesses in 2024?
Personalisation powered by artificial intelligence is a must-have. This enables content customisation, product suggestions, and modification of user experience for individual shoppers, ultimately leading to higher engagement rates and conversions.
How can my startup take advantage of voice search optimisation?
Concentrate on long-tail keywords and natural language integration in your content. Try to optimise for featured snippets & ensure strong local SEO because many voice searches are based on location.
Does video marketing still work in 2024?
Definitely! Short videos posted on platforms like TikTok or Instagram Reels are performing well. It would help if you thought about creating eye-catching “snackable” pieces showcasing what you offer through unique formats
Where does Augmented Reality (AR) fit into digital marketing strategies for startups?
AR is becoming less complex and more accessible. Consider coming up with some AR experiences that enable customers to virtually try out products before they buy them or visualise how services will look after delivery; this will increase engagement levels while lowering return rates.
How important is sustainability within digital marketing trends for 2024?
It's very crucial. People are starting to care more about the environment than ever before, so make sure you highlight any sustainable practices followed by your company in all its promotions; additionally, try using online channels instead of physical ones during campaigns to reduce waste production.
What is the value of micro-influencer marketing for startups?
Micro-influencers tend to have a more engaged following with niche audiences, which makes them suitable ambassadors or evangelists for smaller brands looking to build credibility within specific target markets at affordable costs.
How can we incorporate user-generated content (UGC) into our digital marketing strategy as a new business?
The most straightforward way would be asking clients to take photos or make videos of themselves using your product and then share them on social media. You can also create branded hashtags and run contests that reward people submitting UGCs. Doing this builds trust among potential customers and provides authentic materials for marketing campaigns.
What part will chatbots play in the digital marketing trends of startups?
Chatbots powered by artificial intelligence are indispensable when providing nonstop customer support service, qualifying leads, and closing sales deals. They greatly enhance user experience and save time for staff members.
How much does data privacy matter in digital marketing trends for new businesses in 2024?
It's incredibly vital. As the number of regulations such as GDPR and CCPA continues growing, transparency must be ensured during the data-gathering process, and first-party strategies must be adopted while communicating about privacy issues to foster trust among users.
What impact will social commerce have on small brands next year?
Social commerce is taking off right now! Instagram and Facebook have introduced features that allow businesses to sell directly through their platforms, thus making them more like shopping malls than ever before. You should, therefore, optimise your social media profiles to enable people to shop from you easily; additionally, create posts with shoppable tags which encourage impulse buying behaviour
How can we incorporate interactive content into our digital marketing strategy as a new business?
Businesses should consider using quizzes, polls or calculators because they increase engagement levels significantly. Such tools provide valuable information to users while collecting data for use by companies; this way, you can effectively devise solutions tailored to solving customer needs.
Where does email marketing fit into 2024's digital landscape for startups?
Emails remain an effective means of communication when used correctly within commercial settings. Focus on hyper-personalisation aspects such as inserting interactive elements directly into emails themselves coupled with AI-powered send-time optimisation, which is likely to lead to higher open rates and conversions.
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Hi thank you for sharing the informative guide on Digital marketing and the latest trends to be industry-ready. I appreciate your knowledge and writing style.
Hi thank you for sharing the informative guide on Digital marketing and the latest trends to be industry ready.