6 Digital Marketing Tips Every Entrepreneur Needs to Know
Being an entrepreneur is probably the toughest professional role in the world.
Besides the resources you spend (time, money, energy), you are also influencing other people's lives.
You do that through your products and services that are delivered to customers, but also through your leadership style.
Marketing is an entirely separate concept.
A good entrepreneur is not always a good marketer and vice versa.
Just like amazing public speakers might have significant difficulties writing quality content, you might be the entrepreneur who's struggling to promote their wonderful ideas.
“Developing a business and promoting it are two different yet truly interconnected concepts. A business won't survive unless the marketing brings enough customers to make it worthwhile, and a genius marketing campaign is almost in vain if the products or services are of low quality.”– Mark Gibson, Founder of PaperWritingPro.
Well, in today's post, I'm sharing six insightful digital marketing tips for every entrepreneur who wants to step up their digital marketing game in a practical way.
Since most “marketing tips blog posts” are oriented towards digital marketing strategies and advice, today's article is more inclined to show the psychological aspects behind amazing digital marketing practices.
Seriously – take a pen, a paper, and make sure you note it down!
1 – Always Know Exactly Who You Sell To
“Know your audience”.
You've heard of this advice before, right?
This is indeed that evergreen advice that will always be relevant to new entrepreneurs who are just getting into the digital marketing game.
Imagine that the internet is the ocean, and you're the fisherman.
You can catch millions of species of fish, and you must decide one.
Once your decision is made, you start researching where you need to go to find those fish, how to reach them, how to catch their attention, and how to finally catch them.
Liked my metaphor?
You can't get the right fish unless you do your homework first, so that is why everyone's advising everyone to “know thy audience”.
Other than that – business is pretty simple.
A business transaction is an exchange of value between two individuals.
You, the businessman, are trying to promote your products and acquire money by selling them.
However, before you promote anything, you must find out why the person you'll reach is likely to be interested in your value proposition.
Find that out, and your marketing will rock!
2 – Branding Over Transactions
As an entrepreneur and digital marketer, you have two choices: focus on the money, or focus on the relationship — transactions versus branding.
You see – nowadays, the marketplace is so full of competition, and the advertisements are incredibly intrusive.
Nowadays, to earn a customer's trust, you should take a branding-oriented business approach.
What does that mean?
Branding is everything from your company's image and reputation to your products' utility and the satisfaction they provide.
Branding helps businesses position themselves in the marketplace as real authorities.
Take Spotify, for example. Alternatively, Airbnb, or Uber – the power of branding.
Here are some suggestions:
- Offer additional value to your clients and customers without expecting anything in return
- Overdeliver as frequently as possible
- Focus on improving your website visitors' experience on the site
- Associate your brand with strong principles and start helping charities
- Deliver excellent products and services and strive to be the best in the niche
Do that, and your branding will rock.
Also, remember that your branding is a process or a journey rather than a fixed result or objective that you must complete and be done with it.
3 – Quality over Quantity
Quality over quantity is a fundamental principle that will boost your entrepreneurship and marketing performance.
Let me ask you something. What would you rather do…
Create a product that will become legacy and will be marked by history, or create 100 products that all last for a few months, just like they've never existed?
Great brands aim for legacy – and that is what you should start doing too.
It doesn't matter if you haven't started your business yet or if you're just starting it.
What you have to focus on is the 80/20 principle.
If you've never heard of Pareto's principle, it presumes to give 80% of your time, money, and attention to the 20% most essential things in your business.
Alternatively, spend 80% of your resources on the 20% best-performing marketing campaigns and stick to that!
I've learned to leverage this technique back when I was offering thesis writing help to students.
Whenever I was providing amazing quality, the satisfied client was bringing an average of three new friends.
Nevertheless, when you sell a quality product to a customer, you'll sleep well at night knowing that there's a low chance for a refund.
And as your product gets recommended, thus word of mouth marketing slowly becomes an organic sales generator.
That can only be done if you're providing remarkable and qualitative offers!
4 – Repetition is Key
Repetition is the key to effective learning, but it is also an essential key to selling.
Most successful brands who dispose of significant marketing budgets will often repeat their campaign ads multiple times a day to precisely the same people. Want to know why?
Our subconscious is gathering every information, stimuli, thought, energy, and feeling that we experience (even if we don't pay conscious attention).
Therefore, when you listen to a YouTube playlist, and the same annoying ad pops up, again and again, you now understand why that happens.
Every professional brand is trying to “insert” itself in the person's mind.
Marketing campaigns are about properly positioning a brand's image in the customer's mind.
For example, Nike tries to motivate and inspire athletes, so they'll often buy Nike shoes because Nike's marketing has clearly emphasised specific principles that professional athletes all share.
If you know your customer and repeat your message, again and again, you will eventually be able to make your prospective customers “feel” like your business is the best, and that it's you whom they should purchase from rather than anyone else.
When you go to a supermarket, pay attention to the products that are heavily advertised.
When you approach them and look at the rest of the products – which one are you attracted to most? What's your “intuition” telling you?
Repetition is key!
5 – The Customer (and the Money) Comes First, But Not Before Your Principles
As I've said, business and marketing cannot be separated from each other, so each should share the same principles.
However, what are business principles, for starters, and why so few brands have them?
A principle is something that comes before anything else.
It is the root or fundamental perspective that acts as a firm conviction.
Principles are often related to morality, though some principles can be selfish.
For example, Dove's principles are pretty simple and heartwarming: every woman is beautiful, regardless of what the mass media/society says or believes.
Now what you want to do is showcase these principles directly and indirectly as much as you can, so people will immediately associate them with your brand.
Coca-Cola's Christmas ads are about family and love even though their drink is most likely hurting families.
However, it sells like crazy because people's subconscious is prone to the subliminal repetition of concepts that they're genuinely associated with.
Treat your customers well all the time, but don't cross your boundaries and principles.
Aim for progress, but don't crush everyone in your way.
If you're put in the terrible circumstances in which you must renounce various principles for the sake of profits, don't do it. It's not worth it!
6 – Steal as Much as You Can
A second ago, I told you to stick to being genuine, and now I'm advising you to steal. Ironic yet useful.
To me, “stealing” is about learning from the mistakes of others, copying twists and well-thought strategies, but also about connecting the dots and finding the right solution to outperform all of my competitors.
You can “steal” simply by carefully browsing a competitor's site and by paying close attention to how it makes you feel, how easy it is to use, and what else it needs.
Use your creativity, and you can get some incredibly helpful marketing ideas for your business in almost no time.
Other than that, I'd highly suggest you leverage digital marketing tools – especially analytics software – to track, measure, optimise, scale, and automate your marketing twists, campaigns, and strategies.
Entrepreneurship brings lots of challenges and setbacks.
There are so many “wanna-be” entrepreneurs in the world, who are always dreaming about that perfect day when the traffic will show up.
That is not going to happen unless you make it happen.
Find your way through simple steps.
Take a strategy, implement it for a few weeks, test the results, and see how it goes.
If you're doing better, then keep doing it and scale it as soon as possible.
Other than that – make sure you use the psychology you've learned today not just in your future digital marketing campaigns but also in your personal life.
They work now, and always will!