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Animated Explainer Videos: How to Impact Your Company

Animated Explainer Videos: How to Impact Your Company

Over the past few years, brands and businesses have used animated explainer videos more. 

Many people are using these videos these days to engage their audiences. 

A significant 88 per cent of businesses use one or more of them. 

But what is it that makes animated explainer videos so unique? And what’s the reason behind their popularity among brands and businesses?

There are compelling reasons for having an explainer video nowadays if you work in communications or marketing. 

You can find out more from Instinct Animations about how to take advantage of this medium. 

For now, we’re going to explore some of those reasons why an animated explainer video is so crucial for your business.

Grabbing Your Audience’s Attention

What Is Social Video Marketing

When a prospect lands on your website, that site needs to grab them and learn more about them. 

Video quickly gets your audience’s attention and can provide information quicker than text. In digital communication, the emerging trend of text-to-video tools offers a seamless transition from written content to engaging visual narratives, enhancing the overall impact of your message.

An animated explainer video on a homepage provides a way for your prospects to learn the key points about your business without needing to navigate your website to find them.

Encouraging prospects to consume content will see them spend more time on your site and reduce your bounce rate. 

More time spent on your site will hopefully lead to more conversions and happy customers.

Putting Motion into Your Brand

Most explainer videos use animation. This lets you breathe life into your brand. 

This is especially applicable if your business is built around intangible products, such as products so tiny that they aren’t able to be filmed.

Some of the best explainer videos are built on brand guidelines, using a brand’s fonts and colour palette to create a design style in line with the rest of the brand’s communications and marketing. 

This instantly creates a connection between your brand and your prospects. 

This is another example of how an explainer video can help a business – people trust others. 

These videos help close the gap between you being a business and belonging to a community of passionate individuals.

Succinctly Explain Your Proposition

Demand For Video Content

Explainer videos are used to explain a product or process succinctly and quickly. These videos are typically no longer than 90 seconds. 

Research has proven that viewers drop off after two minutes of watching time. 

So it would be best if you reeled them in fast.

That’s especially the case with explainer videos, where you don’t want to give so much information to the viewer that they feel overwhelmed. 

Select the most critical messages and details you want to include and make a short but effective video.

Getting your message across in a video takes far less time than with other mediums, such as text. 

The audio communicates an idea while using images to back up that idea, and you can add text to provide additional insight. 

Related:  The Brand Story Formula: How To Build a Great One

These combined elements pack quite a punch.

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Stuart Crawford

Stuart Crawford is an award-winning creative director and brand strategist with over 15 years of experience building memorable and influential brands. As Creative Director at Inkbot Design, a leading branding agency, Stuart oversees all creative projects and ensures each client receives a customised brand strategy and visual identity.

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