Table of Contents
- Personal Branding & Video Marketing
- 1 – Develop a Video Presentation of Yourself
- 2 – Acquire Video Testimonials (or References)
- 3 – Video Pitches (or Proposals)
- 4 – Communicate Through Videos instead of Audio/Text
- 5 – Create and Distribute Valuable & Quality Content
- 6 – Show Some “Behind the Scene” Moments
- 7 – Develop Video Courses
Video marketing is getting more and more popular as the time goes by.
Today, video content seems to be one of the most efficient ways of promoting businesses on social media and not only.
A picture can “speak a thousand words”.
If only a picture can do that, imagine the power of a well-made video.
Not surprisingly, 52% of marketers suggest that their video marketing campaigns represent the most efficient form of marketing, resulting in the best possible ROI.
Moreover, an approximate of 43% of Web users expect more video content in their news feeds.
These are not the only relevant statistics that give video marketing a real flavour.
You can check more in the previous link. Nevertheless, let’s aim our attention towards an interesting combination:
Personal Branding & Video Marketing
Along with the popularity of video marketing, personal branding has developed new angles of manifestation.
Today, you can develop your personal brand by creating more video content than any form of other content.
Why more video content?
Because it is very efficient for both business branding & personal branding.
Russell Brand, an influential social media presence, is using video to present his content in the best possible manner.
His facial expressions, a tone of voice, and body language are giving his messages a truly distinctive enhancement.
You see, even if you are not Russel Brand, putting yourself in front of a camera is a great move for your personal branding efforts.
Your followers will no longer read a text; they will look straight into your eyes while you speak to them.
Moreover, it is the same with clients; the better you connect, the more you will benefit from their offers.
Dana Michaels, General Manager at UkBestEssays, shares one of his observations:
“In the present moment, our company receives five times more video scripts orders than it did in 2016. The rate at which video marketing grows is pretty impressive and noticeable. Our writers are forced to adapt to the current marketplace conditions. Otherwise, they are losing their full value proposition.”
Now let me ask you a question.
Are you presently using video marketing to promote your personal brand in the best possible manner?
Now the second question.
Are you doing good enough?
So now the third.
If you do use videos, are you taking advantage of – let’s say – out-of-the-box video strategies?
Either way, you are reading this article because you are looking to find more information on video marketing and personal branding.
Without further ado, here are some less-known ways of leveraging the incredible power of videos for upgrading your personal brand performance.
1 – Develop a Video Presentation of Yourself
Most of the “About Us” pages are presented with plain text.
Well, this aspect is soon about to change.
Considering that your presentation page is one of the most viewed pages on your website, adding a little extra taste through a video presentation of yourself will pay off big time.
Also, don’t think just of your site.
YouTube, Facebook, LinkedIn – all of these social media platforms are encouraging video content, giving it a bit of extra reach compared to text content.
On YouTube, for example, you can simply feature your presentation video so that every single channel viewer will notice it right from the start.
Here’s what I suggest.
Start doing your research and learn more about video presentations.
There are several important details you must take into consideration for your presentation to make an actual impact.
Your eyes, your voice, your body language, and the words you speak have a tremendous impact on your presentation’s quality and overall efficiency.
2 – Acquire Video Testimonials (or References)
If you are in a stage where you are looking for more clients or jobs, testimonials (or references) are a must for you.
Whenever people apply to different jobs, they include some references in their job applications.
In other words, they praise themselves by suggesting that someone has recommended them.
However, there’s no actual proof, so most of these references go entirely unnoticed, or they are not taken into serious consideration.
If you manage to collect video testimonials from employers or talented individuals in the field, the impact that you are going to make is much stronger.
So how should you go about it?
Well, you should directly ask the people who are willing to refer you for a video testimonial instead of a written one.
Most people will be afraid of doing that because of their lack of experience and resources, so ensure that you provide them with all the information and tools that they need to succeed with this operation.
If you come prepared, you are likely to be turned down less frequently.
3 – Video Pitches (or Proposals)
Whenever pitching new clients, you can use videos instead of text.
By doing so, you are going to benefit from more things.
First off, the clients that you are going to approach will appreciate your out-of-the-box approach.
Trust me; a tiny percentage of professionals are taking the time and putting the effort to create incredible proposals.
So that is a mistake because this is obviously the most important part of an employment/contract possibility.
Whenever you pitch a client, consider putting yourself in front of the camera.
When you create videos, you can personalise everything much better compared to when you write text.
You can use your eyes to suggest the passion that you are holding, and you can throw a few jokes here and there.
Conveying emotions through videos is much simpler than through any other form of content, so give it a try as soon as possible.
4 – Communicate Through Videos instead of Audio/Text
Are you communicating through text only?
If that is correct, here’s a quick suggestion: use video messages while communicating with your clients and professional peers.
Phone calls are the most common right now, along with the text messages.
To be honest, these are the most convenient ways to communicate in fast and efficient ways.
However, if you have high expectations of your personal brand, you had better start considering the actions that aren’t “that easy”.
What I am suggesting here is that you should not neglect video messaging and video calling.
Whenever you get the chance to approach an influencer, client, employer, or a professional, suggest this less conventional way of communication.
Be confident, receptive, and involved, and you will make the best impression you can make.
5 – Create and Distribute Valuable & Quality Content
Even though you are not promoting a big business, you are still marketing some business – a personal one.
Personal branding does not mean the mere displaying and representation of your services and skills.
For your traits to be fully recognised, you ought to present something more.
You need to develop your content, which should be filled with valuable information for your target audience to digest.
Apparently, this represents hard work, and that is why content creation is often neglected.
However, if such a few professionals publish relevant content in their niche, don’t you think that this would be a big bonus for your image?
6 – Show Some “Behind the Scene” Moments
Have you ever considered giving your followers the chance to see you work?
When I am speaking of work, I am talking about actual work.
You can film yourself working on a challenging project.
Throughout this video, you can share gold mine information through the “live solutions” that you find for your problems.
This way, all the potential clients and business partners can easily observe your skills, traits, and potential.
There’s no better way of doing it!
Show them what you have got (as they say), and you will notice incredible results.
7 – Develop Video Courses
Here’s a great way of making money out of your personal brand.
No matter what services you offer, there’s a possibility of training.
What you will do is teach people specific things.
For example, you can teach people to play the guitar, to be better at a sport, or to understand and practice something better.
Now, this would require you to plan your courses in such a way that it leaves room for more.
So if you can present such things on your personal website, you are not only going to earn big bucks off of passive sales, but you are also going to stand out of the box completely.
Take it as you want, but video marketing happens to develop at high-speed.
A great marketer once told me:
“Stick with the marketplace, and the marketplace will reward you for being loyal.”
Better said, the business market is constantly changing; if you want to make the best of it, you had better follow its rules.
In our case, video marketing should be treated with respect and care.
I would suggest you start now, as it is always better than later.
If you have already begun, make sure to improve your ways on a consistent basis.
Soon enough, you will be a master video creator that can efficiently promote himself/any other business through amazing videos.
Author Bio: Brenda Savoie is a content marketer, private English tutor, and desperate dreamer. Writing her first romantic novel. Seeking contentment through mindfulness. Check her blog BestWritingClues – Find her on Twitter and Facebook.