Endorsed Brands Explained: The “Marriott” Model
An exhaustive guide to Endorsed Brand architecture. We analyse the Marriott model, the risks of brand contagion, and how to design a hierarchy that scales.
Business Growth & Operations
If Your Business Relies On You, You Don’t Own A Business. You Own A Job.
So you’ve escaped the freelancer trap and you’re making good money. Congratulations. Now for the real problem: if you take a week off, does the whole thing grind to a halt? If the answer is yes, you haven’t built a business. You’ve just built a higher-paying job.
This is the ceiling where most entrepreneurs get stuck. They try to grow by working harder, becoming the bottleneck for every decision. They’re constantly fighting fires, drowning in admin, and one bad week away from total burnout. They are prisoners of the very thing they created.
This category is about building the escape plan. True business growth doesn’t come from more of your effort; it comes from systems that create leverage. Your job is to systematically replace yourself with processes and people. Operations are the engine of scale. They are the machine that builds the business, so you don’t have to.
We’ll show you how to build the machine:
- ⚙️ Create Bulletproof Systems (SOPs) that let your business run on autopilot.
- 👥 Master Hiring & Delegation so you can multiply your output through others.
- 📈 Track the Right Metrics (KPIs) to see what’s really driving growth and profit.
Stop being the star player. It’s time to become the owner of the team. Let’s build a business that serves you, not the other way around.
How to Manage a Brand Portfolio for Driving Growth
Managing a brand portfolio isn’t just about logo hierarchy; it’s about financial efficiency. In this exhaustive guide, Inkbot Design breaks down how to prune zombie brands, structure for clarity, and dominate market share without competing with yourself.
What is a Design Culture? (And Why You Already Have One)
What is a design culture? It’s the invisible force that’s either printing you money or bleeding you dry. It’s the set of shared beliefs, values, and rituals that determine how your business actually solves problems. Most businesses have a bad one.
Business Networking: Why Your Brand Is Your Best Networker
Most business networking advice is toxic garbage. It encourages you to become a “card collector” or a “LinkedIn pest.” The truth is, your network is a reflection of your brand. If your network is full of time-wasters and price-shoppers, it’s a branding problem.
How to Start Brand Licensing (And Not Dilute Your Brand)
Brand licensing looks like easy money—until it destroys your reputation. This is a brutally honest guide for business owners on what licensing really is, the dangers of getting it wrong, and the five-point test to see if your brand is strong enough to even try.
A 5-Step Strategic Process for Product Naming
Stop treating product naming like an art project. It’s a commercial decision, and most founders get it wrong. This guide gives you a practical process, highlights the legal disasters I’ve seen firsthand, and shows you how to choose a name that actually works—one that is memorable, ownable, and won’t get you sued.
Want to Grow Your Business Quickly? Stop Chasing Tactics
If you want to actually grow your business quickly, you need a sustainable engine. This guide provides an honest, no-nonsense framework for entrepreneurs, focusing on the power of branding and data-driven digital marketing.
The 10 Best Tech Tools to Scale Business Growth
Scaling a business isn’t magic; it’s a process. And that process runs on tech. But most businesses buy the wrong tools for the wrong reasons. Here’s our review of the 10 tech tools that actually move the needle on growth, from marketing to operations.
The 10 Best Sales Tactics for Building Trust & Revenue
Here are the 10 best sales tactics for entrepreneurs who hate “selling.” Learn to diagnose problems, tell stories, frame your price, and close deals without feeling like a scumbag.
Strategic Thinking for Entrepreneurs: A No-Nonsense Guide
This article demystifies strategic thinking from an abstract buzzword into a practical, daily tool. Learn the core pillars, common mistakes, and how a clear strategy can build an unbeatable brand.
