How Brands Are Winning with Online Video Marketing
Whatever you’re doing, wherever you’re located, and whoever you are – being better than your competition is the number one goal of all entrepreneurs in the world at the moment.
So many people are offering the same things you’re offering and luring your potential clients towards them, and that’s something you can’t allow.
Capturing people’s attention and encouraging them to stay true to your brand is something that might make a real difference in your future, which is why investing in marketing is such a great idea.
However, you need to pick the correct marketing method that will mean the most, and online video marketing is one of those fantastic ideas that might work for you.
Online video marketing is one of the simplest yet most effective marketing techniques you can use, and if this is something you’d like to start doing as well, here are a few examples of brands that are already investing their time, energy, and money into video marketing at the moment.
1 – Using mobile online video marketing
In this day and age, it’s safe to say that everyone’s using a smartphone in their daily life.
Whether we’re talking or texting, browsing our social media feed, or watching YouTube videos, our phones are always in our hands.
That’s why checking out a particular sub-section of online video marketing that’s phone-oriented is such a great idea.
This means that you should start creating and streaming videos that are meant to be viewed on phones – and other mobile devices as well, of course – and thus boost your brand’s visibility and competitiveness.
These videos aren’t different from other videos you might be creating, but they should be designed and executed slightly differently.
Since mobile phones are smaller than your traditional computer monitors and thus harder to watch for tiny details, these videos must be more straightforward, easier to comprehend, and less technically demanding.
They need to be available to everyone, no matter where they are and how robust their Internet connection is.
The colours need to be more soothing and less complex because your audience will skip the video if they notice it’s hard to watch and understand.
Finally, these videos are usually shorter and more concrete than other videos because people’s attention span is usually not longer than around eight seconds, especially on social media!
Speaking of social media, this is another fantastic method with simple ideas that can help you reach a massive number of people in just a couple of clicks.
Making the most of your social media is something all businesses need to do nowadays because this idea is practically free – all you have to do is hire someone who will manage your social media presence, but maybe someone you currently employ can do that – but it can help you make tons of money.
However, not just any video will be good enough for your social media feed. If you know the attention span we’ve mentioned before, you’ll also know that you must invest much time before learning how to make the best social media-friendly video clips.
They need to be short, impressive, and full of memorable images your audience will remember.
Also, you need to pay attention to the music you’re going to use – make sure you pay attention to the copyrights and avoid legal problems that may come your way if you use improper music.
But, if you find the right tunes, all your followers and subscribers will be impressed, and that’s the best way to turn them into paying customers.
3 – Check out live videos
Once you master the art of social media and understand why this idea is so practical and helpful, it’s time to take the extra step and work on something that might make your social media efforts even more meaningful.
Lots of different social networks, including Facebook and Instagram, give you an option to record your videos live and broadcast them instantly, without interruption.
This doesn’t allow you to work on them and make them aesthetically more appealing, but it adds a dose of legitimacy to your videos and makes them as real as it gets.
Live videos will help you get even closer to your audience and connect to your social media followers and subscribers more directly than ever.
You have to pick the time and date when you’re going to record and stream your live videos and figure out what they’ll be about – and after that, you have to stand in front of a camera and try to do your best to encourage people to understand the value of your brand.
That won’t be the easiest thing in the world, of course, but when speaking about a direct and spontaneous approach to online video marketing, this is an idea more and more successful brands across the world are choosing to use every single year.
4 – Keeping it real
Another way to reach people and encourage them to invest their time and money in your brand is by keeping your videos personal and as emotional as possible.
This is something famous companies have been doing for a while, and it all comes down to portraying your employees in a few natural moments that portray them as real people and now paid actors who are hired to tell you what to do and which products to use.
This gives your brand a tone of authenticity and recognition, and that’s something you can’t put a price on.
What you need to do is very simple – go with the flow and start working on videos that show the world what your company does, who your employees are, and what makes you so unique.
These videos don’t have to be too elaborate and detailed, but they need to be honest, heart-warming, and informative because that’s the best way to showcase your potential and value.
So, record these with your mobile phone or GoPro camera, edit them using a free video editor that’s practical and easy to use, and then publish them on YouTube and share them with your social media crowd.
This will help you share your story with tons of different people and allow you to reach new audiences, and that’s what online video marketing is all about.
5 – Interactive videos
This is another simple trick that can end up making a huge difference in your brand’s future, primarily if you invest time and energy into making these videos beautiful and aesthetically pleasing.
These interactive videos combine your standard online video marketing presentation with some interactive content that allows your viewers to click on your videos and go straight to your website to order the products they see in the videos.
This is the sort of freedom that hasn’t been possible in the previous decades simply because the technology we were using back then couldn’t support this concept.
Now, this is quite possible, though, especially if you get your designers to come with visually appealing video content that’s both beautiful and useful at the same time!
The best thing about these interactive videos – some people also call them shoppable videos – is that they’re saving people’s time because they don’t have to stop viewing the video, go to your website, find the products you’re advertising, and they buy them.
Instead, they can go from videos to payment in just a few seconds, and that’s something all buyers are going to appreciate.
In addition, these videos make your company even more attractive and exciting than it was, especially if you make them informative and full of details that could help the buyers decide what they want to buy.
6 – Going on and on
Together with those already mentioned short and sweet videos, brands worldwide are also investing their time into creating sequences of videos that might help them more than you can imagine right now.
These videos are episodic and continue on the previous ones, anticipating the future videos and recapitulating the previous ones.
They turn into something that seems almost united and continual, and just because they’re separated into several different videos that look individual and separate at first, they’re not like that.
Instead, these videos form a bigger picture and help the viewers understand the narrative behind your company.
It’s safe to say that these videos require the most attention and time to shooting and producing them.
If you wish to make them look pleasant and professional, hiring people who know how to make that happen is a must, especially if you’re planning on doing something new with your brand.
Launching a new online video marketing campaign is a complex and complicated process, no matter how much experience you have and how many people are working on this project.
That’s why paying attention to details and keeping your videos connected is essential, so try to figure out how to do that.
Using the same music, the same actors, the same taglines, or the same backstory are just some of the ways to go, so think about an idea that suits you and your intentions the most.
7 – Boosting the upload speed
Unfortunately, just because you’ve created a fantastic video that’s going to change your entire marketing strategy and improve your financial future, you can’t do anything with it unless you share it with the world in the best, fastest, and most secure way possible.
What this means is that you’ll have to go from creating videos to publishing them as quickly as you can, and the only way to make that happen is by investing in your upload speed.
This might not seem like the most crucial thing in the world, but if you know how much people hate waiting to see the content they’ve wanted to see – you’ll start boosting your speed straight away!
The biggest problem with upload speed is that it affects every aspect of your video marketing techniques.
Whichever approach you go for, you need to be responsive and quick, getting your ideas to the world in just a few seconds.
If you’re unable to do that, you won’t be able to gain the trust of your audience, and they’ll turn to other companies who look more reliable and respectable.
That’s why big brands are constantly working on improving their upload speed and finding ways to make it better, and that’s something you should be doing as well.
8 – Get some response
In the end, after you’ve become an expert in creating new videos, making them unique, and using them to target potential clients, future investors, and prospective business partners, it’s time to take a step back and listen to the reactions.
Depending on how well you’ve mastered the art of creating marketing videos, you need to get ready for reactions and comments that will start coming your way quite soon.
And once that happens, it’s time to use this to your advantage and encourage people to join you and become a part of your marketing campaign.
Eliciting users to take action is one of the main principles of online video marketing, and that’s precisely what you need to do as well.
Don’t be afraid to ask your audience to comment on your videos, tell you what they think about them, or even create their video response.
This will create a chain of videos that will inspire each other and continue boosting your story in the world in the best way possible.
Finally, this will show everyone how open and honest you are, and you’re going to use the response you’re getting from your audience in the best way possible.
As you can see, different brands are using different aspects of online video marketing to make a difference in their marketing campaigns.
They’re constantly finding new ways to make their videos even more exciting and appealing than before, and if you’re trying to find your place in the world of business of the 21st century, that’s something you have to start doing today as well!