Restaurant Branding

What exactly do you mean by "restaurant branding"?

Great question! Restaurant branding is so much more than just a logo. We're talking about creating a complete visual identity that tells your restaurant's story – from your logo and colour palette to your menu design, signage, packaging, and even how your social media looks. It's about giving your restaurant a distinctive personality that makes people remember you and want to come back.

How long does the branding process typically take?

Most restaurant branding projects take between 4-8 weeks from start to finish, depending on the scope. A basic logo and menu design might be sorted in 3-4 weeks, whilst a complete rebrand with signage, packaging, and digital assets could take up to 10 weeks. We'll give you a proper timeline after our initial chat, and we're always realistic about deadlines – no nasty surprises!

Do you work with all types of restaurants, from cafés to fine dining?

Absolutely! We've worked with everyone from cosy neighbourhood cafés to high-end gastropubs, fast-casual chains, food trucks, and Michelin-starred establishments. Each type of restaurant has its own vibe and audience, and we love the challenge of capturing that unique atmosphere in the branding. Your fish and chips shop deserves just as much attention to detail as a fancy steakhouse!

What if we already have a logo but need everything else?

No worries at all! We can definitely work with your existing logo if you're happy with it. We'll build out the rest of your brand identity around what you've already got – things like colour schemes, typography, menu designs, and marketing materials. Sometimes we might suggest small tweaks to make everything work better together, but we'll never bin something you love without a really good reason.

How much does restaurant branding cost?

Pricing really depends on what you need, but we offer packages starting from £2,500 for a basic brand identity (logo, colours, fonts, and simple menu design). A comprehensive rebrand with all the bells and whistles might run £8,000-£15,000. We always provide a detailed quote upfront – no hidden fees or nasty surprises. Think of it as an investment that'll pay dividends in customer recognition and loyalty.

Do you handle the printing and production of materials?

We can certainly help coordinate printing and production if you'd like us to. We work with trusted suppliers across the UK for everything from menu printing to signage and packaging. Some clients prefer to handle printing themselves (especially if they've got existing relationships), and that's fine too – we'll provide all the files in the right formats with proper print specifications.

Will our new branding work across digital platforms like social media?

Definitely! We design with digital-first thinking because we know how important Instagram, Facebook, and your website are for restaurants these days. Your brand will look brilliant whether it's on a massive outdoor sign or a tiny social media profile pic. We'll even provide you with templates and guidelines for posting consistently across all your digital channels.

What happens if we don't like the initial concepts?

Don't panic – this is exactly why we have a collaborative process! We start with a thorough brief to understand your vision, then present initial concepts for feedback. If something's not hitting the mark, we'll refine and adjust until we get it right. Most clients are chuffed with the first round, but we include reasonable revisions in all our packages because getting it perfect is what matters.

Can you help with rebranding an existing restaurant?

Absolutely, and we know it can feel a bit daunting! Rebranding is often about evolution rather than revolution – keeping what works whilst refreshing what doesn't. We'll help you navigate the transition smoothly, whether you're updating gradually or doing a complete makeover. We can even advise on timing and change management to keep your regulars happy whilst attracting new customers.

Do you provide brand guidelines once the project is finished?

Yes, absolutely! You'll receive a comprehensive brand guidelines document that covers everything – logo usage, colour codes, fonts, tone of voice, and how to apply your branding consistently. Think of it as your brand's instruction manual. We also provide all the source files and various formats you'll need, so you're never stuck if you want to create new materials down the line.