The People Are PresentLogo Design and Branding for an Executive Business Coach
The People Are Present provide transformative personal development coaching for Executives and industry leaders.
With a mix of one-to-one and team building goals, they are designed to inspire, challenge and achieve greater personal success.
“A Journey of Exploration, Discovery and Reawakening”
The owner was looking for a simple, creative logotype design that communicated the message of being “trustworthy, knowledgeable and experienced.”
Each individual’s development is personal, so a focus on direct connection should be explored within branding.
The humanist, sans-serif logotype presents a business with a personal side.
People are central to the brand – as if it wasn’t obvious enough to be in the name.
Underlying the name sits a simplified ‘speech bubble’ – a direct and literal take on human communication.
This encloses the logotype as if to suggest The People Are Present is spoken out loud.