7 Small Business Branding Strategies for Effective Growth
Most small business owners are always looking for new ways to increase revenue. At the same time, most of them believe that branding is a luxury. And they can always consider it once the business is profitable enough.
In addition, they don’t understand the impact of branding on their business. As a result, it’s hard for them to think of branding and allocate part of their budget to that department.
But the reality is that it’s challenging for businesses that lack a branding budget to expand. And once in a while, they may experience some short-term gain when lucky.
It’s challenging for most businesses that ignore excellent branding to experience aggressive long-term growth. Lack of branding negatively affects credibility, customer awareness, and trust.
75% of consumers identified that branding influences their purchasing choice. So, poor branding affects the growth of your business at the end of the day.
By enhancing brand trust, excellent branding increases your service or product to remain at the top of the mind of your clients. Investing in branding ensures customer trust is built – you will earn revenue and repeat business from your clientele.
Therefore it’s essential to develop a comprehensive brand strategy and a strong brand identity at the initial stages. Doing this results in a great return on investment for your business sooner than later.
You may not need an expensive brand strategist or designer for your business. But, you’ll need to do more than design a logo or choosing a colour scheme.
Read along to identify innovative small business branding strategies for the growth of your business.
1 – Establish an Authentic Brand
Establishing brand authenticity doesn’t cost a cent. This is true for both start-ups and existing businesses. Clients often want to relate to an authentic brand, but what does it imply, and is it vital?
Your brand authenticity is dependable on its genuineness, trustworthiness, and respectfulness. Authentic brands are inspiring and make their customers feel engaged in their success.
According to a b2b advertising agency, this will result in clients sticking to a specific brand despite having cheaper alternatives. Authentic brands create brand loyalty and are more profitable.
Authentic companies sound genuine to customers, hence earning their loyalty and trust. Besides, it’s easier to sustain these brands as they don’t have to lie or put on a show.
Therefore, all your branding decisions naturally depend on your authentic personality and principles.
So here are a few things you need to consider when establishing brand authenticity:
- What makes your products or services unique;
- What’s unique about your business and;
- Are there any essential personality qualities and principles that best represent your firm?
These branding traits should inform every decision you make in your organisation. Establishing brand authenticity is a free and crucial step. So it would help if you spent enough time determining your true brand identity.
2 – Create a Killer First-time Impression
As they say, the first impression will always last forever. And the same applies when branding your company on a global scale. Always remember that the first perception consumers have of your business is crucial.
Therefore, your organisation needs to establish a positive vibe and impression. You must rethink and reorganise your branding approach to be a thought leader in the market.
First, evaluate and examine if your small business branding strategies positively affect your brand.
You might need to compare your brand’s landing page and other powerful brands. What is the status of your online ads and banners? Check to determine if they’re up to date.
Remember that inferior branding can negatively affect your company’s first impression. And this will result in a permanent stain that will be difficult to remove. That’s why it’s essential to create your first campaign with much care when branding your company.
3 – Establish a Strong Brand Name
A company’s name is the most basic representation of its brand. It may be impossible to manage your entire brand, but always remember that your brand’s name is in your control. Always remember that a brand includes public perception and conscious brand decisions.
Just think of the following:
- The name of your business is the first thing that people will remember and recognise.
- They search your company online using its name.
- They may or not endorse your company based on its name.
- Your company’s name is relevant.
Besides, your company name needs to communicate who your company is. It can get confusing if your business name doesn’t match your brand.
So it’s easy for people not to trust or forget your brand name based on this difference. But, you stand to gain a lot if your brand communicates the essence of your business. For instance, it will attract potential customers who resonate with your brand name.
Therefore, you can leverage a strong business name to build a solid brand. If you’re struggling to grow an existing business, you might consider checking if your brand is holding you back. You might want to leverage this opportunity to rebrand and create a new brand identity.
4 – Develop a Unique Visual Brand
Naturally, human beings are visual creatures. Most people depend on their eyes to navigate the world and life.
Therefore, it is vital to create a unique and compelling visual brand. A visual brand that can be relatable to people is beneficial to every organisation.
Potential lenders and investors assess the strength of your visual brand before doing business with you. Ensure that you have a solid visual brand when establishing and working on a business plan.
However, the visual branding aspects are different. Here are some of the most cost-effective graphic branding aspects:
You can recognise people by their body shape, posture, facial features, and movement. However, most firms lack a single face or body that people can identify with.
Therefore, you need to engage a marketing agency that can create a recognisable company logo. The logo will serve as a vital identification feature for your business. A logo will act as the face of your company.
And one cannot underestimate the importance of a company logo design. Your company’s logo can be at the centre of your small business branding strategies. So, it’s prudent to invest in a custom-designed logo that can give a true reflection of your brand.
Instead of using a free online logo generator, you can hire a B2B advertising agency specialising in logo design so you can be guided.
Computers may be unable to comprehend human colour, shape, theory, psychology, shape, or emotions.
But an integrated advertising agency will know how to develop emotionally strong brands based on human emotions. So it’s prudent for businesses to invest in their branding with marketing agencies.
Your Company’s Brand Scheme
The cornerstone of any visual brand is the logo. But that doesn’t represent your entire company’s visual identity.
So it’s essential to establish a complete visual identity for your organisation. This gives people a larger visual framework to relate to your business.
Therefore, you need a specialised colour palette for your visual brand. Your company’s colour is a powerful branding tool because, believe it or not, it’s also one of the things people will recognise you for.
It’s crucial to get your brand colours right. You will not only attract people but also convey emotions and appeal to them. Often colours develop their unique personality when mixed.
For instance, red and orange represent the Mastercard. The Visa Card is yellow on blue. These colours are so prominent that they are readily identifiable even globally.
Therefore, your business can grow by leveraging brand colour recognition. And this effective branding tool is inexpensive and less time-consuming. Ensure you set aside time to create a unique and bold brand colour palette.
Consider a visualisation system if your branding budget is flexible. An illustration system is a collection of graphics that you can combine and use for your small business branding strategies. For instance, you can include it on your website, business cards, email templates, social media posts, and blog.
Illustration systems visually complement your brand logo. Besides, when combined with your logo, they form a more prominent visual appearance. Hence, this makes it easy for consumers to recognise your brand.
Let’s explore some of the ways how investing in illustration will benefit your brand, shall we?
Illustrations are a perfect way to help customers to distinguish your company. And this gives it a visual advantage for people to learn about your business.
Humans tend to remember a lot when you provide a visual representation. This is because of the neural network dedicated to your business in their brains.
Moreso, you can apply visualisation systems to a wide range of situations. The beauty of this is that you will have a variety of branding materials to use. And this will reduce any extra costs after the initial investment.
You can propose to invest in one later if it’s out of your budget. Visualisation systems are a worthy investment that continuously pays off.
5 – Develop Strong, Engaging Brand Videos
Video content has gained popularity over the years. And today, many people prefer to watch and enjoy movies online than anything else.
Statistics show that 59% of customers prefer to watch videos rather than read text from their favourite businesses.
Brands can use many ways to attract potential clients visually. But the truth is, video and infographic materials are at the top of the list.
So creative videos about your products and services should be a priority when branding. Besides videos, you should also emphasise your brand’s graphical material.
The visual effect is essential for every business. It’s a perfect way to convey a more engaging and entertaining experience about your services or products.
Therefore, you shouldn’t ignore creating engaging video content. Videos help with branding and making your company’s presence visible among your target market.
6 – Leverage Product-Based Blogging
Blogging is a powerful brand technique after video content. Of course, there are still people out there who enjoy reading blogs. The first step is to ensure that the blog posts are resourceful and answer user search intent.
These are powerful small business branding strategies to ensure your target audiences are aware of your company’s latest development. Besides, blogging is a great way to demonstrate that you’re an expert, authoritative and trustworthy (EAT) in your industry.
If you lack a blogging page on your site, you must create a separate blogging page. This gives you an upper hand to consistently post blogs on your services and products.
Ensure that your blog posts have images and graphical representation. A B2B SEO agency claims that it will attract most of your target audience. Besides, blog posts are a good strategy for search engine optimisation.
But ensure you have an infographic presentation. Besides, the blog posts need to provide problem-solving content relevant to your industry.
Also, you can mix your blog content with video tutorials in your product’s content. But ensure you balance text and graphics on the material.
Above all, it’s essential to update your readers with the most recent content constantly. This is a two-way strategy beneficial to you and your potential content.
And over time, you will see the impact regular posting has on your site. You’ll establish enough trust with your target audience to attract more potential clients.
7 – Have a Reward System for Loyal Customers
Often brands forget existing clients that have helped their business grow. They’re always caught up in trying to recruit new clients. You can surprise your long-term client with a practical reward that they deserve.
Integrated marketing allows your organisation to maintain growing your business user base. But you need to ensure a high intention rate of your existing and loyal customers.
It is natural to hunt for new customers, but ensure your existing loyal customers are well tended to and have a reward for sticking with you. A customer loyalty program is an excellent step to ensure you appreciate them for sticking with you through the good and bad times.
Ensure you introduce something exciting as a reward. The rewards range from freebies, certificates, VIP experiences, and cash-backs. Design all these rewards to express your gratitude for them choosing your brand.
These are fantastic small business branding strategies that can help your business grow. Besides, customer loyalty and reward build a respected name in the business world.
There is an excellent possibility that branding concepts will succeed when implemented well. It beats the logic of borrowing ideas from diverse sources but lacks the understanding of how to implement them. There will be no significant impact on your business branding outcome.
Besides, being inventive and understanding branding is vital if you want a favourable outcome. You can implement your business branding on various platforms. This includes and is not limited to emails, websites, and social media platforms.
Innovation and analytical skills are critical in understanding the attitude of your audience. Leverage this as you have many possibilities at your hands to advertise your business.
Integrated marketing firms insist on having a unique branding concept. A unique brand leaves a lasting impression on a customer’s mind. Naturally, this will result in attracting genuine people to your brand.
Also, this can play a vital role in maintaining your brand’s position. And these small business branding strategies will result in improved profits and high employee-customer retention.