Strategic Brand Naming Agency
A Name is the Longest Investment You Will Ever Make.
It outlasts your website, your office lease, and even your current product line. We craft legally distinct, commercially powerful names that define categories and secure your future.
The “Good” Names Are Taken.
(Or Are They?)
Finding a name is easy. Finding a name that is both trademarkable and available as a .com/.co.uk domain, while also being memorable, is a strategic minefield.
Most businesses settle for generic descriptors or weak acronyms because they hit a wall. We break through that wall.
We don't just brainstorm; we stress-test. By the time you see a name presentation, we have already filtered out the legal liabilities and domain dead-ends.
Why Hire a Naming Agency?
Objective Distance: You are too emotionally attached to your business to name it clearly. We bring the cold, hard perspective of the market.
Safety First: A name change due to a cease-and-desist letter costs significantly more than hiring us to handle the issue. We mitigate that risk upfront.
Story Potential: We don't just look for “cool words.” We look for vessels that can carry your brand story for the next 20 years.
Get a Free Quote for Brand Naming
From start to finish, the team at Inkbot Design was exceptional.
The process is as impressive as the final result, with constant communication that provides total peace of mind. They have an incredible talent for nailing a creative brief with precision and a laser-focused attention to detail. I couldn't recommend them more highly!
Our Naming Methodology
Creativity is chaotic. Our process is not.
Step 1: The Linguistic Audit
- We analyse competitors to ensure we don't sound like “just another [Industry] company.”
Step 2: Lateral Ideation
- We explore 5 distinct naming territories: Descriptive, Evocative, Abstract, Acronymic, and Invented.
Step 3: The Reality Check (Crucial)
- We screen for negative cultural connotations, pronunciation issues, and initial trademark conflicts.
Step 4: The Handover
You receive a shortlist of 8–12 viable candidates, complete with rationale, domain options, and visual mockups.
Brand Naming Services FAQs
How long does your brand naming process take?
Most agencies will tell you “4–6 weeks” because they want to justify a bloated retainer. We deliver in 10–14 business days. Why? Because we have systematised our process. We aren't waiting for inspiration to strike; we follow a proven linguistic framework that works every single time. The longer you wait for a name, the longer you delay revenue.
What makes a name “good” versus just… mediocre?
Three things (and most people get this wrong):
Distinctiveness: If it sounds like everyone else in your sector, you are invisible.
Expandability: You don't want to be stuck with “Birmingham Plumbing” when you want to expand to Manchester or sell HVAC systems.
The “Grandmother Test”: If you have to spell it out three times for someone to find the website, it’s a bad name.
Do you check if the name is available, or is that our problem?
We handle the heavy lifting. Every name we present comes with basic trademark screening and domain availability checks (across .com, .co.uk, and .net). While we are not lawyers—and you should always seek final legal counsel for registration—we eliminate 90% of the obvious conflicts before you ever see the list. There is no point in falling in love with a name you can't legally own.
How much should we expect to invest?
Most business owners think naming should cost £500 because “it's just words.” Then they spend £50,000 marketing a terrible name that doesn't convert. Our naming projects start at £2,500. Here is the math: A strong name increases brand recall by roughly 23%. If you are earning £100k annually, that name pays for itself in less than a quarter.
Why can't I just use ChatGPT or a Name Generator?
You can, if you want, use a name that is generic, un-trademarkable, and likely already in use by five other companies. AI generators look backwards—they scrape what already exists. We look forward—creating names that define new categories. AI also cannot check the UK Intellectual Property Office database for conflicts. We do.
How many name options do you give us?
We present 8–12 carefully selected names, not 50 random ideas. Choice paralysis is real. If we give you 50 options, you will spend weeks deliberating and likely pick the “safest” (boring) one. We curate the list to only include names that are commercially viable, legally safer, and available.
What if we absolutely hate every name you present?
We have named over 100 companies, and we find that 75% of clients initially feel resistance to their final choice. Why? Because good names feel unfamiliar at first. (Did “Google” or “Yahoo” sound brilliant the first time you heard them? No.) However, our process is collaborative. If you genuinely reject the initial round based on the brief, we refine the strategy and go again. We don't stop until we have a solution.
What deliverables do we get beyond just “the word”?
You get a complete Naming Kit:
The Names: 8-12 Vetted Options.
The Rationale: Why this name works psychologically.
Tagline Options: To give the name context.
Domain Strategy: Exact URLs available to purchase.
Trademark Screening Report: A summary of risk factors.
Can you guarantee our new name will be successful?
Anyone who guarantees naming success is lying to you. Success depends on your product, your marketing, and your execution. What we can guarantee is that your name will be strategically sound, legally defensible, and linguistically optimised for your target market. We provide the strongest possible foundation; you build the house.
Do you buy the domain for us?
No. For security and legal ownership reasons, you are required to register the domain yourself. We provide the direct links and instructions on exactly which variations to buy, but the asset must remain in your name, not ours.
