Brand Naming Agency
Struggling with Creating a Brand Name? Our Agency Delivers Impactful Identities.
Our proven brand naming process combines strategic insight with creative excellence, ensuring your new business starts with a name that’s memorable, meaningful, and market-ready. Discover how we make creating a brand name effortless and effective.
Struggling with Creating a Brand Name? You're Not Alone.
Creating a business name is more than just a creative exercise—it's a critical strategic step. Many business owners find it's a significant roadblock that distracts them from their core operations. You need a name that's not just clever but memorable, available, and legally sound. That's a tall order, where professional guidance makes all the difference.
Partner with a Brand Name Agency to Secure Your Identity
Instead of relying on generic name generators or facing potential legal issues down the road, imagine partnering with a dedicated brand name agency. Our role isn't just to give you a list of names; it's to deliver a strategic asset for your business.
Our process for creating a brand name involves:
- Strategic Positioning: We analyse your market, audience, and competitors to ensure your name has a unique place in the industry.
- Creative Exploration: We develop various creative and evocative name options tailored to your brand's personality and goals.
- Rigorous Vetting: Every name we propose undergoes preliminary checks for domain availability and potential trademark conflicts, saving you from future headaches and costs.
Hiring a specialist isn't an expense—it's an investment in your brand's long-term success. We provide the expertise to create an everlasting brand name to support your growth for years.
Get a Free Quote for Brand Naming
★ ★ ★ ★ ★
From start to finish, the team at Inkbot Design was exceptional.
The process is as impressive as the final result, with constant communication that provides total peace of mind. They have an incredible talent for nailing a creative brief with precision and a laser-focused attention to detail. I couldn't recommend them more highly!
How to Get the Perfect Business Name
Getting a new brand name can be one of the most time-consuming and expensive aspects of developing your product or service. And if you’ve been around long enough, you know how quickly something that took months to build can disappear overnight with little warning because someone else got there first.
Or you were so close to launching when another company bought the domain name! Branding is about making sure people see you instead of some faceless competitor swooping down upon you while you aren’t paying attention.
Brand names are also important markers of identity for small businesses – not only do they have to stand out against larger companies, but they need to fit into their marketing efforts alongside everything else (social media posts, blog entries, etc)
They should reflect your core values, mission statement, target audience, and personality style. But this doesn’t mean they must be difficult to spell or pronounce.
At Inkbot Design, we work hard daily to build brands that resonate with our clients’ customers and give them reasons to return.
The best way to do this is by creating memorable, impactful brand names that get straight to the point without being confusing or garbled, yet still convey the essence of who they are and what they do.
So, let’s look at why good name creation matters, where to start looking, and what goes into effectively using your chosen moniker once you have landed it.
The Importance Of Good Brand Naming
To create a successful brand name, you'll want to consider these three things:
Your Company & Industry Names Should Be Concise Yet Memorable
It might appear simple to choose two arbitrary words and merge them until they “sound” good; this, however, will not necessarily make for a solid or unique brand.
Instead, consider what word(s) would stand out in people's minds and be associated with your items/services. This may consist of putting together several words into compound terms (“SodaStream,” “Amazon”) or merely picking out one word based on its meaning (“Google”).
If done right, the name should tell potential buyers immediately about the experience that awaits them from your company.
You Don't Have To Go After Generic Words Like Everyone Else.
While generic terms such as “Best Buy”, “Apple”, and “Starbucks” might sound appealing due to their simplicity, they don't differentiate your brand from others.
These words often become part of the background noise rather than standing out among competitors.
On top of that, generic terms are typically used across industries and categories, including unrelated ones, which dilutes your message. For example, although Best Buy was initially conceived as a consumer electronics store, it currently sells appliances and home improvement supplies.
Choosing a common noun or verb risks losing uniqueness since everyone will likely use those same descriptors.
Think twice before settling on anything that sounds similar to a competitor's offering or, worse, comes off as copycat behaviour.
Don’t Make Assumptions About What People Will Understand.
One big mistake many entrepreneurs make when finding a suitable brand name is assuming they know exactly what their intended audience wants.
While it’s true that certain types of names tend to appeal to particular demographics, it’s far better to focus on building a well-rounded brand that speaks to anyone interested in your offerings, regardless of age, gender or interests.
Remember that you want to connect emotionally with your customers and potential buyers, not merely try to grab their undivided attention.
Finding The Right Way To Use Your New Business Name
Once you’ve decided on a solid choice, here are some tips and tricks for keeping your brand consistent and incorporating and leveraging that name throughout your marketing materials.
- Ensure all communication is consistent with the voice & tone that your customers expect from your product or service.
- Use the correct font and size as appropriate for each medium.
- Be aware of any legal issues before changing your business name.
- Create multiple variations of your chosen word(s), such as hyphenated forms, different spellings, numbers & punctuation alternatives.
- Consider incorporating your logo into your business name where possible.
- Although being unique isn’t always better, there are ways to stand apart by doing something other companies won’t consider.
- Think beyond having a great business name – include personality elements whenever possible.
How Do You Know If It’s Working?
It can be helpful to ascertain whether a new name is effective in making such decisions. Nevertheless, sometimes a lousy name becomes a hit over time due to a lack of other forms- it becomes a self-fulfilling prophecy…
Therefore, here are some signs that you should consider:
Customer Response: Do customers in your existing customer base respond positively once they hear about your new project? Maybe they feel like you have taken away their game from them? I suggest changing stuff to avoid confusion.
Social Media Presence: Has your social media reach skyrocketed after you made this announcement? You should think twice.
Increased Sales: Did your sales during a specific period exceed past years under the old name? This would mean a positive relationship between your business name and selling more.
Word-of-Mouth Marketing: Were there any negative responses from staff members upon hearing these changes, as employees are usually privy to any news regarding such changes? We could give our current name another try.
This means that more than great ideas are needed to make simple concepts marketable brands. Success online involves careful planning, creative execution, and efficient communication to achieve the best results.
When considering how to enhance corporate communications, work closely with professional graphic design firms or logo designers who could generate fresh concepts and designs that will stand out from the rest of the competition.
Are you currently operating a start-up but struggling to find its perfect brand? At Inkbot Design, we have specialised services that help start-ups discover their brand voice and find ways to stand out among competitors.
Contact us now to book a complimentary discovery session.
Brand Naming Services FAQs
How long does your brand naming process take?
Most agencies will tell you “4-6 weeks” because they want to sound thorough. We deliver in 10-14 business days. Why? Because we've systematised our process. We're not sitting around waiting for inspiration to strike—we follow a proven framework that works every single time. The longer you wait for a name, the longer you lose money without a proper brand identity. Speed matters when you're trying to build something.
What if we absolutely hate every name you present?
We've done this for over 100 companies and learned that 75% of clients initially resist their choice. Why? Because good names feel unfamiliar at first. Think about it—did “Google” sound brilliant when you first heard it? But here's our guarantee: if you genuinely hate everything after our revision round, we'll refund 100% of your investment. We're that confident in our process.
How much should we expect to invest in professional brand naming?
Most business owners think naming should cost £500 because “it's just words.” Then they spend £50,000 on marketing a terrible name that doesn't convert. Our naming projects start at £2,500. Here's why that's cheap: A strong name increases brand recall by 23% and can boost conversion rates by 15%. If you're doing £100k annually, that's £15k additional revenue. The name pays for itself in 2 months.
Do you check if the name is available, or do we have to sort that mess ourselves?
We handle the heavy lifting. Every name we present comes with basic trademark screening and domain availability across .com, .co.uk, and .net. We're not lawyers, so you'll still need legal counsel for final trademark registration. However, we eliminate 90% of the obvious conflicts before you see anything. There's no point in falling in love with a name you can't use.
What makes a name “good” versus just… mediocre?
Three things, and most agencies, get this wrong: First, it has to be distinctive in your market—if it sounds like everyone else, you're invisible. Second, it needs to be expandable—you don't want to be stuck with “Birmingham Plumbing” when you want to expand to Manchester. Third, it has to pass the “grandmother test”—if your nan can't spell it or remember it, neither can your customers. Everything else is just creative wanking.
How many name options do you give us?
We present 8-12 carefully selected names, not 50 random ideas. Here's why: choice paralysis is real. Give someone 50 options, and they'll spend 3 weeks deliberating and still pick the wrong one. We'd rather give you 10 brilliant options than 50 mediocre ones. Quality over quantity, always.
What's your actual process, not the marketing fluff?
Week 1: We audit your market, competitors, and target audience. We're looking for gaps—what's everyone else doing that we can avoid? Week 2: We generate concepts using our naming frameworks (descriptive, abstract, coined, etc.). Week 3: We stress-test everything against our criteria and present the winners—no mysterious “creative processes”—just systematic methodology that works.
Can you guarantee our new name will be successful?
Anyone who guarantees naming success is lying to you. What we guarantee is that your name will be strategically sound, legally available, and market-tested against our criteria. Success depends on your execution, marketing, and about 47 other variables we don't control. But we'll give you the strongest foundation possible.
Our industry is relatively niche—do you understand [insert specific sector]?
We've named everything from fintech startups to artisanal cheese companies. The dirty secret? Good naming principles work across every industry. We don't need to understand the technical details of your business—we need to understand your customers and what motivates them to buy. That's what we're good at.
What deliverables do we get beyond just the name?
You get the complete package: final name selection with rationale, tagline options, basic brand story framework, domain recommendations, and a trademark screening report. We also include a “brand implementation guide”, so you're not wondering what to do next. No hidden extras, no upselling—everything you need to move forward.
How do you research our target market?
We start with your existing customer data (if you have it), then layer on market research, competitor analysis, and linguistic testing. We're seeking emotional triggers, cultural considerations, and market positioning opportunities. It's not guesswork—it's data-driven decision-making disguised as creativity.
What happens if our chosen name runs into legal issues later?
Our screening catches 99% of conflicts, but trademark law is complex. If something slips through our initial screening, we'll work with you to find an alternative at no additional cost. We can't control every legal nuance, but we'll support our research and help you pivot if needed.
