Social Media

“Engagement” is a useless vanity metric. On social media, the only metric that matters is profit. Too many businesses waste hours posting content that gets likes but generates zero leads or sales. That’s not a strategy; it’s a hobby. A real social media system is a predictable machine for customer acquisition, turning followers into cash. Forget being everywhere. This is an arsenal of playbooks for building a profitable presence on the one or two platforms that matter to your business.