Tips for Seizing Small Business Opportunities
While launching a company has always been challenging, the events of recent years have made small business opportunities even more complex.
Creative Career & Business
The business of design is just as important as the craft. This category is dedicated to the Creative Career—supporting Freelancers, Agency Owners, and In-House teams.
Find resources on Pricing Strategy (Hourly vs. Value-Based), writing winning Design Proposals, and managing Client Relationships. We also cover career growth topics like building a Design Portfolio, Hiring Creative Talent, and understanding Copyright & Trademark laws to protect your work.
The Evolution of Branding: Building Community and Identity
The evolution of branding emphasises experiences and stories that resonate with individuals, promoting a shared purpose and connection.
Product Thinking: The Mindset Driving Successful Products
This article explores what product thinking encompasses, why it matters, and how organisations can nurture it. Learn more on the design blog!
Mood Boards: The Secret Weapon for Building Better Brands
Mood boards are essential for bringing these visible components together to tell a cohesive brand story. Follow the Inkbot Design blog for more tips.
Impulse Buying: What Drives Impulsive Purchases?
Can you resist purchasing something you don’t need? Here’s why you grab items in checkout lines and how to curb impulse buying correctly.
Personal Brand Storytelling: Crafting Your Unique Story
Personal brand storytelling is about using stories and narrative devices to articulate the essence of who you are and what makes you unique.
10 Small Business Branding Tips: A Complete Guide
This comprehensive guide covers our ten best small business branding tips to help your company thrive. Need help from a branding agency?
Best Practices for Engaging a Multigenerational Workforce
Utilising best practices to engage your multigenerational workforce can lead to better communication, stronger working relationships and success.
The Customer-Focused Business Model: Is It Sustainable?
Let’s take a closer look at what a customer-focused business model means and whether your business should consider it. Learn more here!
Why Internal Branding Matters
Discover the importance of internal branding & learn how to implement a strategy. Get in touch with our branding agency for expert guidance.
