Inkbot Design
Strategic Branding Agency
Brand strategy, identity and positioning for firms that sell expertise.
300+ brands built · £110M+ client revenue
4.9/5 from 160+ reviews · Since 2009
“Inkbot Design didn’t just give us a brand; they gave us a seat at the table. Our visual identity now matches the level of service we provide, and the ROI was evident within months.”
Simon Tilley, UK Director
Worth Reading Before You Rebrand ↓
Rebrand Timeline: The 5 Decisions That Set the Schedule
A rebrand timeline for a mid-size firm is set by business decisions, not design deliverables. The new identity arrives mid-process, once positioning, internal alignment and client risk are settled. Sequencing those five decisions correctly protects fee income and client trust. Here is the order that works, and where the logo belongs.
Read MoreBrand Positioning Research: The 4-Stage Method for Evidence
Brand positioning research should not simply describe your audience or list competitors. Its real job is to establish what your firm can credibly own, prove, and defend commercially. This guide sets out the four stages professional services leaders should run before a rebrand — and the sequencing mistake that quietly wastes most studies.
Read MoreFCA Marketing Compliance: A Brand-System Guide
FCA marketing compliance is usually treated as a disclaimer added at the end of a campaign. For financial advisory firms courting high-net-worth clients, that framing is dangerous. Compliance shapes the claim you make, the evidence behind it, the page hierarchy, the audience, and the approval workflow. Treat it as a system.
Read More
Connect With Us
No generic templates. Just 17+ years of human strategy applied to your specific business challenges. Tap a logo below to chat with a human—usually me.
© 2026 Inkbot Design. Privacy · Cookies · Disclaimer