Cannabis Branding

How much does proper cannabis branding actually cost, and what's my return on investment?

Most dispensary owners spend £15,000-£45,000 on branding, but they're thinking about it all wrong. They see it as an expense, not an investment.
Our clients typically see a 300-400% increase in customer lifetime value within 6 months because proper branding does three things: it attracts premium customers, justifies higher prices, and creates repeat business. One client went from £8 average transaction to £23 average transaction just by positioning themselves as a premium brand instead of "just another dispensary."
The real question isn't what branding costs—it's what staying generic costs you in lost revenue every single day.

Will my branding comply with UK cannabis regulations and advertising restrictions?

Absolutely. We've navigated UK cannabis compliance for 50+ dispensaries, and here's what most agencies get wrong: they create beautiful brands that can't actually be used.
We work within the Advertising Standards Authority guidelines and understand the nuances of cannabis marketing in the UK. Every logo, colour scheme, and messaging strategy we develop is built to work within current regulations whilst still standing out from your competition.
We also future-proof your brand for regulatory changes, so you're not rebuilding everything when the rules evolve.

How long does it take to get my new branding, and when will I start seeing results?

Most agencies take 3-6 months and deliver a logo. We deliver your complete brand identity in 4-6 weeks, and here's why that matters:
Week 1-2: Brand strategy and positioning
Week 3-4: Visual identity creation
Week 5-6: Application across all touchpoints
You'll start seeing results immediately because we don't just hand you a logo—we show you exactly how to implement everything from day one. Our clients typically see increased foot traffic within the first month because suddenly they look like the premium option in their area.

What exactly do I get beyond just a logo? What's included in your branding package?

Here's what you actually get (because most agencies are vague about this):

Complete brand strategy (positioning, messaging, target customer profiles)
Visual identity system (logo variations, colour palette, typography, patterns)
Packaging design templates (for products, bags, containers)
Shopfront guidelines (signage, window displays, interior elements)
Digital assets (website headers, social media templates, email signatures)
Brand guidelines document (so your team uses everything consistently)
Implementation roadmap (exactly what to do first, second, third)

Most importantly: you get a brand that actually sells, not just one that looks pretty.

Do you understand the cannabis industry, or are you just another generic design agency?

We've branded 200+ cannabis businesses across the UK, from small independent dispensaries to multi-location chains. We understand your customers aren't just buying cannabis—they're buying an experience, a lifestyle, a feeling of safety and quality.
We know the difference between targeting medical patients (who want clean, clinical, trustworthy branding) versus recreational customers (who want aspirational, lifestyle-focused branding). Most agencies treat cannabis like any other retail business. We don't.
We also understand your unique challenges: competing with illegal dealers on price, building trust in a new market, and attracting customers who might be nervous about entering a dispensary for the first time.

How will better branding actually help me compete with illegal dealers and other dispensaries?

Illegal dealers compete on price and convenience. Legal dispensaries compete on trust, quality, and experience—and that's exactly what proper branding builds.
Our branding positions you as the premium, safe, reliable choice. When customers see your brand, they should think "this is where I get the good stuff legally" not "this is the expensive legal option."
We've helped clients justify 40-60% higher prices than competitors because their branding communicates quality, safety, and expertise. When someone's nervous about trying legal cannabis for the first time, they choose the dispensary that looks most professional and trustworthy—that should be you.

What's your process like? Do I have to be involved in every decision?

Our process is designed for busy dispensary owners who want results, not endless meetings:
Week 1: Strategy session (2 hours of your time) where we nail down your positioning and target customers
Week 2: We present 3 brand directions based on our strategy session
Week 3: You pick your favourite, we refine it (1 hour feedback session)
Week 4-5: We create all your brand assets and applications
Week 6: Final delivery and implementation training (1 hour)
Total time commitment from you: 4 hours over 6 weeks. We handle everything else whilst keeping you informed at each step.

What if I don't like the initial concepts? How many revisions do I get?

Here's our guarantee: if you don't love at least one of the initial three brand directions we present, we'll create three completely new concepts at no extra charge.
Once you choose your preferred direction, you get unlimited revisions within that concept for 30 days. But here's what usually happens: our strategy session is so thorough that 94% of clients choose one of the first three concepts with only minor adjustments.
We're not trying to impose our artistic vision on your business—we're building a brand that achieves your specific business goals.

How are you different from other branding agencies? Why shouldn't I just hire someone cheaper?

Most agencies create pretty designs. We create brands that make money.
The difference: we start with business strategy, not creative concepts. Before we design anything, we determine exactly who your ideal customer is, what they value, what they're willing to pay premium prices for, and how to position you as their obvious choice.
Cheaper agencies give you a logo and wish you luck. We give you a complete system for attracting better customers and charging higher prices. Our clients don't just get compliments on their branding—they get measurably better business results.
The real question: would you rather save £5,000 on branding and lose £50,000 in potential revenue, or invest properly and dominate your local market?

How do I get started, and what do you need from me?

Getting started is simple:

Book a strategy call (30 minutes, free) where we discuss your goals, current challenges, and vision for your dispensary
We'll audit your current branding and show you exactly what's costing you customers
If we're a good fit, we'll send you a detailed proposal with timeline and investment
Project kickoff happens within 5 business days of agreement

What we need from you: your current marketing materials, customer feedback, sales data (if available), and clarity on your business goals for the next 12-24 months.
Ready to stop blending in and start standing out? Book your free strategy call using the form.