Coffee Shop Branding

How much does professional coffee shop branding actually cost?

Look, proper branding isn't cheap - but it's a hell of a lot cheaper than opening a coffee shop that nobody notices. Our comprehensive branding packages start from £2,500. Compare that to the £50,000-£150,000 you're already investing in your shop. Would you rather save £1,000 on branding and lose £10,000 in revenue because customers walk past your bland, forgettable shopfront? The maths is simple: good branding pays for itself within the first month through increased footfall and premium pricing.

How long does the branding process take? I need to open soon.

4-6 weeks from start to finish. Here's the thing - rushing branding is like rushing the perfect espresso shot. You can do it faster, but it'll taste like rubbish. We've streamlined our process to be as quick as possible whilst still delivering work that'll make your competitors weep. Book us in now, and we'll have your complete brand identity ready before your coffee machine is even installed. The shops that wait until the last minute are the ones serving great coffee with terrible branding.

What exactly do I get for my money?

Everything you need to launch and nothing you don't. Logo design, brand guidelines, packaging design, signage layouts, social media templates, website design, and all the print-ready files. Plus a brand strategy document that explains exactly how to use everything. No hidden costs, no surprise invoices. You get the complete toolkit to build a coffee shop that customers remember, recommend, and return to. Most agencies nickel and dime you - we give you the full package upfront.

Do you actually understand coffee shop businesses, or are you just another design agency?

We've branded over 20 coffee shops in the last 5 years. We know that your biggest competition isn't just other coffee shops - it's Costa, Starbucks, and Pret. We understand your margins, your customer journey, and what actually drives sales. We don't just make things look pretty; we create brands that sell more coffee. Every design decision is based on what works in the real world of independent coffee shops, not what wins design awards.

What if I don't like what you create? Do I get unlimited revisions?

3 rounds of revisions are included - which is more than enough when we're both focused on what actually works. Here's the truth: unlimited revisions usually means unlimited mediocrity. We prefer to get it right quickly through proper briefing and strategy upfront. 99% of our coffee shop clients are delighted by round 2. If we're not aligned by round 3, we'll refund your deposit and part ways professionally. Life's too short for brands that don't work.

Can't I just use Canva or hire someone on Fiverr for a fraction of the cost?

Absolutely, you can. You can also make coffee with instant granules, but you wouldn't serve that to paying customers, would you? Cheap branding looks cheap, and cheap-looking coffee shops struggle to charge premium prices. Our clients typically charge 20-30% more than competitors because their branding justifies it. A £200 logo from Fiverr will cost you thousands in lost revenue every month. Do the maths: pay once for proper branding, or pay forever in missed opportunities.

What do I need to provide to get started?

Just your vision and 2 hours of your time. We'll handle a detailed brand strategy session where we dig into your target customers, your coffee shop's personality, and your competitive landscape. Bring your passion, we'll bring the expertise. We'll also need any existing materials you have (if any) and access to your planned location details. That's it. We're not one of those agencies that dumps homework on you - we do the heavy lifting.

How do I know this will actually increase my sales?

Because we track results, not just pretty pictures. Our coffee shop clients see an average 25% increase in customer acquisition and 15% increase in average spend within 3 months of launching with new branding. Good branding attracts more customers and justifies higher prices. We'll give you 3 client case studies from coffee shops similar to yours during our strategy call. The proof is in the pudding - or in this case, the coffee sales.

I'm opening in a small town. Do I really need professional branding?

Especially in a small town. In London, you might survive on location alone. In smaller markets, you need every advantage you can get because there are fewer customers to go around. Professional branding makes you the obvious choice when someone wants good coffee. It's the difference between being "that new coffee place" and being "the coffee shop everyone's talking about." Small towns remember good branding longer than big cities do.

What's the next step if I want to work with you?

Book a 30-minute brand strategy call. We'll discuss your vision, your budget, and whether we're the right fit for each other. No sales pressure, no obligation. If we're aligned, we'll send you a proposal within 24 hours. If not, we'll point you toward someone who might be better suited. Either way, you'll leave the call with clarity about your branding needs. Click the button below to book your call - let's build something brilliant together.