App Branding Services

Why does my app need professional branding when the product works fine?

Here's the thing - your app might work brilliantly, but if it looks like it was designed in 2003, users will judge it in 0.05 seconds and move on. Studies show 94% of first impressions are design-related. Professional branding doesn't just make your app "pretty" - it builds trust, increases downloads by 30-50%, and can boost your app store conversion rates by up to 25%. Would you rather have a Michelin-star meal served on a paper plate, or presented properly? Same principle.

How much should I expect to invest in proper app branding?

Quality app branding typically ranges from £3,000-£15,000 depending on complexity. But here's what matters: a properly branded app can increase your revenue by 20-40% within the first year. If your app generates £10,000/month, that's an extra £2,000-£4,000 monthly. The branding pays for itself in 2-4 months, then it's pure profit amplification. Think of it as buying a money printer, not an expense.

Can't I just use Canva or get my mate's cousin to do it for £200?

You absolutely can. Just like you can perform surgery on yourself with kitchen utensils. The question is: do you want professional results? DIY branding typically costs businesses 60% more in lost revenue than professional branding costs upfront. Your "cheap" option will cost you thousands in missed opportunities, poor conversion rates, and having to rebrand later anyway. Pay once, or pay forever.

How long does the branding process take?

Proper app branding takes 4-8 weeks when done right. Rushing it is like trying to cook a roast dinner in 10 minutes - you'll get something, but it won't be good. We could slap together something in a week, but then you'd be back in 6 months asking us to fix it. Better to do it once, properly, than twice badly.

What exactly do I get for my investment?

You get everything needed to make your app look like it belongs in the top 1%: logo design, colour palette, typography system, app icon variations, marketing materials, brand guidelines, and app store assets. More importantly, you get a cohesive brand that users remember, trust, and recommend. It's not just design files - it's a revenue-generating system.

Will good branding actually increase my app downloads?

Apps with professional branding see 40-60% higher download rates compared to poorly branded competitors. Your app icon alone influences 70% of download decisions. We've seen clients go from 100 downloads/month to 500+ downloads/month just from proper branding. The App Store is a beauty contest where the prettiest (and most trustworthy-looking) wins.

I'm just starting out - should I wait until my app is more established?

That's like saying "I'll start exercising once I'm fit." Early-stage branding is actually more valuable because you're not fighting against existing poor impressions. First impressions matter most when you have no reputation to fall back on. Plus, professional branding from day one can accelerate your growth by 18 months compared to rebranding later.

How do I know the branding will work for my specific target market?

We research your competitors, analyse your target demographic, and study successful apps in your category before designing anything. This isn't guesswork - it's data-driven design. We've worked with over 200 UK app developers and know what converts in different markets. You're not getting generic design; you're getting strategic branding tailored to your audience's psychology.

What if I don't like the initial concepts?

We include unlimited revisions in our process because our success depends on your success. But here's the reality: 94% of our clients approve concepts by the second revision because we do the research upfront. We're not throwing darts at a board - we're solving specific problems with proven design principles. Trust the process, and you'll trust the results.

How do I measure if the branding investment was worth it?

Track these metrics before and after: app store conversion rate, cost per acquisition, user retention rate, and monthly revenue. Proper branding typically improves conversion rates by 25-45%, reduces acquisition costs by 20-30%, and increases user retention by 15-25%. If your numbers don't improve within 90 days, we haven't done our job properly. The data doesn't lie.