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Simon Tilley, UK Director

The Founder’s Strategy Toolkit

new-star-solid Stop competing on price. Start being the only choice.new-star-solid Build a brand people actually trust (and buy from)Brand Strategy Playbooknew-star-solid The AI Guardrail Protocol Build your Brand Identity Visual identity that commands premium ratesFuture-proof your brand for the AI-driven market

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  • Brand Resilience The Professional Services B2B Guide - Brand Strategy

    May 14, 2026

    Brand Resilience: The Professional Services B2B Guide

    Brand resilience is not about surviving crises. It is the commercial infrastructure that determines whether a professional services firm commands fee premiums, retains clients through downturns, and wins mandates before competitors are invited. Firms that treat this as a proactive discipline consistently outperform those that treat it as a recovery strategy.

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  • How To Pick Stunning Colour Palettes For B2B Branding - Brand Strategy

    May 13, 2026

    How to Pick Stunning Colour Palettes for B2B Branding

    Most professional services firms pick a colour palette that feels safe and looks identical to every competitor in their sector. The result is a brand that prospects simply can't recall, distinguish, or recommend. This guide covers how to select, test, and deploy stunning colour palettes that do measurable commercial work.

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  • Employee Advocacy What It Is And Does It Really Work - Brand Strategy

    May 12, 2026

    Employee Advocacy: What It Is and Does It Really Work?

    Employee advocacy is the practice of employees sharing branded content through personal networks. When the underlying brand has genuine authority, it multiplies reach and credibility at a fraction of the cost of paid media. When it doesn't, it scales the wrong message to a bigger audience. The difference is strategic.

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