Free Brand Guidelines Template

Free Brand Guidelines Template

I decided recently to update my own Brand Identity Guidelines template that is sent to clients upon completion of a project. This basically lists the ‘rules’ of consistency, so the client knows how to use their new files correctly and successfully. Simple guidelines, tips, what not to do, colour and typefaces are all essentially packaged into one PDF that they can refer to later, or pass on to another designer.

 

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A few months back Graham Smith (imjustcreative) did something nice and released a free brand guidelines template to the design community and I thought it only fair to do the same – his can be found here by the way.

Living in Adobe Illustrator for my logo design services, it’s comfortable and therefore logical for my template to be illustrator-based. InDesign would be the recommended software for page layout, but that adds a step to the process.

Free Brand Guidelines Template

Please note, this is a general branding document that can be edited in terms of layout, content and arrangement of pages / sections. I am more than happy for you to tweak and improve these, I’d like to see the results and post them for others to see. Anywhere you see my logo (Inkbot Design) I suggest using the client’s logo – again, feel free to play with layout to best fit your options. My logo doesn’t adhere to the guidelines, it’s just a placeholder. The content itself is, in sections, generic and will work for any project but I recommend changing and personalising as best possible for the intended client.

It’s taken a days work, but using templates is a long-term time saver, nevermind keeping your own documents consistent (good for branding). I doubt this will ever be finished however as I tweak and develop it for further potential. It is a good starting basis though. The fonts (Avenir) should be embedded for editability but I can’t guarantee it will render the same on everyone’s machine. In these case, simply switch the content areas to a font you have installed already.

Related:  Valentine Font Bundle: 9 Lovely Typefaces

Any suggestions for improvement or development of this template would be much appreciated. Leave a comment below or get in touch.

Page Layout Template Brand Guidelines

I am grateful to others that have helped me in the past by providing free resources to the community, hopefully this can assist you. Even if you don’t use this exact file, there may be bits and pieces that could be worthwhile to include in your own documents, so check it out, it is free after all!

If you find this branding template useful I would appreciate you sharing on Twitter or Facebook, even a +1 would be great!

Feel free to check my Brand Design Services whilst you’re at it.

if you are looking for a graphic designer, click here to get a quote today!

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55 Comments on "Free Brand Guidelines Template"

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Branda
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Branda
February 17, 2012 12:58 pm

Wow, this is great. Thanks for sharing. I get bored to death when I have to design those guidelines. I will surely be using your template. 🙂

Stuart
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February 17, 2012 1:22 pm

thanks Branda – glad I could help.

niloofar
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niloofar
February 16, 2016 10:23 am

its very well.thanks for sharing

Gaya
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Gaya
April 1, 2012 4:44 pm

Thank you very much, you saved a lot of time for me 😉

Stuart
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April 1, 2012 4:52 pm

Glad to have helped!

Dustin W. Stout
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August 29, 2012 1:19 am

Oh man! I can’t believe I finally found something good! I had to dig through 3 pages of Google search results… but it was worth it!

Thanks Stuart! I’ve been wanting to put together something like this for myself, but wanted to see what other pros were doing. Brilliantly done!

KBukhari
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KBukhari
September 18, 2012 11:38 am

thank you. nice and simple template to use.

Andy
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Andy
October 2, 2012 10:12 pm

These are great. Vere generous of you to share with the design community.

Dhani
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October 8, 2012 12:49 pm

thank you for sharing Stuart, this is really helpful 🙂

Adam
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Adam
January 6, 2013 8:25 pm

I am currently self-educating myself in logo design using various resources (books, internet etc.). However, none of the books I’ve read or sources on the internet has given me information when it comes to bringing logo design into practice. Things like pricing, creating a brand identity guideline like in this blogpost of yours. Incredibly helpful! You might want to think of writing your own book about this one day. Love the posts and information your website offers. Do you perhaps have any resources (books or links) that are helpful for those starting in logo design?

sherin
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sherin
May 20, 2013 2:09 pm

This is a really helpful site and i appreciate Stuart for it.. Also try to check other books like LOGO DESIGN LOVE by David Airey & DESIGNING BRAND IDENTITY by Alina Wheeler… it will surely give a good insight of brand identity designing… Anyway.. all you guys are awesome.. Keep up the good work.

Peace
Sherin

Jay
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Jay
March 5, 2013 2:28 am

Hey, the link for the template is broken, just a heads up!

Bill
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Bill
March 14, 2013 4:28 pm

Awesome! Thank you!

Kristian
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Kristian
May 7, 2013 12:19 pm

Nice! 😀 Thank you. 😀

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